Lifecycle Marketing Specialist

Lifecycle Marketing Specialist Location: Atlanta Job Type: Contract Overview We are seeking a Contract Lifecycle Marketing Specialist for a long-term remote engagement supporting a high-performing lifecycle marketing team. This role is ideal for a hands-on marketer who thrives in execution-heavy environments and has deep experience building automated customer journeys, scaling nurture programs, and optimizing lifecycle communications. This specialist will play a critical role in improving campaign speed, strengthening customer trust communications, and advancing segmentation and automation capabilities across email and in-app channels. Key Responsibilities Build, launch, and optimize lifecycle journeys across onboarding, engagement, and retention stages Develop and manage automated nurture workflows and high-volume email campaigns Create scalable lifecycle infrastructure, templates, and documentation Improve segmentation frameworks using customer and product data Support customer trust communications across email and in-app messaging Coordinate lifecycle messaging across multiple channels for a seamless customer experience Reduce campaign backlog and improve execution velocity Monitor campaign performance and recommend ongoing optimizations Maintain rigorous QA standards and organized process documentation Qualifications 3+ years of experience in lifecycle, CRM, or email marketing Strong hands-on experience with Marketo required Experience with in-app messaging platforms such as Pendo preferred Proven ability to build workflows and execute lifecycle campaigns end-to-end Strong attention to detail with excellent QA rigor Comfortable balancing execution speed with process excellence #J-18808-Ljbffr