We’re partnering with a growing organization to hire a Marketing Automation Manager with strong technical and strategic expertise. This role will own the design, execution, optimization, and measurement of automated marketing programs using Marketo and related systems, while partnering closely with marketing, content, sales operations, and analytics teams.

This is a great opportunity for someone who enjoys being hands‑on while also thinking strategically about lead lifecycle, customer journeys, and campaign performance.

METRO ATLANTA CANDIDATE ONLY - This role is 3-4 days onsite

What You’ll Do

Serve as the Marketo expert—designing, building, maintaining, and optimizing automated programs, nurture flows, trigger campaigns, and lifecycle initiatives
Configure and manage integrations between Marketo, NetSuite, and other systems using tools such as Dell Boomi, LaunchPad, and Zapier
Lead campaign setup and execution across email, multi‑step nurtures, events, re‑engagement, and follow‑up programs
Establish best practices around segmentation, personalization, dynamic content, A/B testing, deliverability, and compliance (CAN‑SPAM, GDPR)
Monitor funnel and campaign performance, translate data into insights, and continuously optimize programs
Collaborate with content, creative, marketing, and sales teams to ensure alignment across strategy and execution
Maintain system hygiene including deduplication, field management, database health, and performance monitoring
Document processes, runbooks, and standard operating procedures
Stay current on Marketo product updates, marketing automation trends, and best practices
Provide guidance or mentorship to junior marketing operations team members as needed

What We’re Looking For

Marketo Certification (Marketo Certified Expert or comparable credential)
3–5 years of hands‑on marketing automation experience with deep Marketo expertise
Experience integrating marketing automation platforms with NetSuite and managing integrations via Dell Boomi
Strong SQL skills or equivalent data manipulation and querying experience
Solid understanding of email deliverability, segmentation, dynamic content, and personalization
Experience supporting multi‑channel campaigns and attribution models
Excellent analytical, problem‑solving, and project management skills
Strong written and verbal communication skills with a collaborative mindset

","We’re partnering with a growing organization to hire a Marketing Automation Manager with strong technical and strategic expert...","Marketing Automation Manager",[100],["B","3539515671"],"/jobs/3539515671-marketing-automation-manager","Roswell, GA, USA","/jobs?location=Roswell%2C+GA%2C+USA","/jobs?keyword=Marketing+Automation+Manager",{"_68":97,"_69":41,"_70":41,"_71":101,"_73":102,"_75":76,"_77":103},"Roswell","GA","30076",["D",1780531200000],"

We are seeking a results-driven Digital Marketing Manager, Marketing Automation to lead the strategy, execution, optimization, and reporting of automated marketing programs across the customer lifecycle. This role will be responsible for designing and managing sophisticated, data-driven campaigns that improve lead generation, customer engagement, retention, and revenue growth.

The ideal candidate combines expertise in marketing automation platforms, customer journey orchestration, CRM systems, experimentation, and digital analytics. They will work cross-functionally with Marketing, Sales, Product, Analytics, and Customer Success teams to deliver personalized customer experiences at scale.

Key Responsibilitie

Build, execute, and optimize automated customer lifecycle campaigns across email, SMS, web, and in-app channels
Develop customer journeys, lead nurturing programs, and audience segmentation strategies
Manage and optimize marketing technology platforms, including HubSpot, Iterable, Optimizely, Salesforce, and Google Analytics
Lead A/B testing and personalization initiatives to improve engagement and conversion rates
Monitor campaign performance, analyze results, and provide actionable recommendations
Collaborate with Marketing, Sales, Product, and Analytics teams to support growth objectives

Qualifications

5 +years of experience in digital marketing, marketing automation, lifecycle marketing, or marketing operation
Hands-on experience with HubSpot, Iterable, Optimizely, Salesforce, and marketing analytics tool
Strong understanding of CRM systems, customer segmentation, automation workflows, and campaign performance measurements
Excellent analytical, project management, and communication skills

Key Skills: Marketing Automation, Lifecycle Marketing, Customer Journey Mapping, Email Marketing, Personalization, A/B Testing, Analytics, CRM Management, and MarTech

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