Digital Marketing Lead Analyst

Charlotte, North Carolina, United States The Wealth Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention for the U.S. Wealth business. The Digital Marketing Lead will work closely with the Digital Strategy Lead and be responsible for the end‑to‑end digital marketing strategy across retail campaigns, focusing on transformation and growth initiatives to drive increased accounts, sales and engagement in the Digital channel. The role will partner across marketing, product, channel and technology teams to ensure flawless execution of product and engagement creative, measure digital performance, and provide regular reporting and insights. The Lead will play a key role in supporting initiatives to drive awareness, engagement and conversion, managing full‑funnel conversions, testing and optimization efforts, and developing a roadmap for continued enhancement of digital targeting and technology projects. Overall Responsibilities Support the development of transformation and growth strategies Manage campaign creative from concept development through execution, ensuring flawless delivery and execution Partner with campaign marketing strategy leads, channel teams and creative agencies to develop and execute creatives for offer Landing Pages and all digital placements across Citi Online and Mobile App Bring new opportunities to market via test‑and‑learn, optimization efforts and partnership across teams Work with marketing campaign managers, product/segment teams, online channel managers, agency partners and legal department in the creative process as needed Drive channel acquisition growth through understanding the competitive landscape, optimizing existing channel performance, and identifying new messaging, targeting, or capability opportunities Collaborate with business partners to grow efficiencies and effectiveness in acquisition channels through innovation in strategy, targeting, delivery, process and new capabilities Manage agency relationship for campaign creative, including briefing, reviews and aligning with internal stakeholders Maintain an extreme focus on detail while managing marketing campaigns across multiple online channels. Audit key steps to ensure flawless execution Utilize performance results to influence go‑to‑market offers and planning to drive testing, increase conversion metrics and optimize funnel performance Evaluate program performance to drive future strategies, optimize existing channel performance and identify opportunities for improved efficiency, effectiveness and customer experience Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency Qualifications A minimum of 5 years of marketing experience across digital, which may have included development of marketing, product or offer strategy, or actively managing channel(s) focused on acquisition best practices Experience leading projects with internal and external partners/agencies with proven results Outstanding organizational skills, time management, project management and attention to detail Familiarity with test and learn constructs, driving full funnel conversion and optimization tactics Digital acumen; strong familiarity with the current state of digital marketing and future trends, with the ability to provide insight on future BTL online acquisition opportunities Ability to dive into the details while coordinating multiple projects with varying timelines Comfortable operating in a highly matrixed, complex environment Ability to build a collaborative environment across departments and partners Requires attention to detail, excellent organizational and project managing skills Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency Familiarity with digital reporting and analytics processes Financial services industry experience preferred Bachelor’s degree required Salary Range: $107,120.00 - $160,680.00 Citi is an equal‑opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, please review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster. #J-18808-Ljbffr