Senior Director, Demand and Growth
TOCA Football, Dallas, TX, United States
Overview
About TOCA Soccer. At TOCA, we are passionate about people and the power of sport. We believe in creating an environment that becomes the “third home” for our guests — where they learn, where they live, and where TOCA becomes the place where they play. Everyone deserves the opportunity to experience the joy and fulfillment that sports can bring, regardless of background and skill levels. Our ultimate goal is to create a consistent and amazing experience for everyone who interacts with TOCA, whether it is our dedicated team members or esteemed guests.
Job Highlights
Job Title : Senior Director, Demand and Growth
Reports To : Sr. Vice President, TOCA Soccer
Location : Remote – Dallas, TX
Hours Required : Full-Time, Exempt
Travel : Up to 25%
About The Role
The next generation of sports brands will not be built through traditional advertising — they are built through community, storytelling, and authentic experiences that resonate with players and fans. At TOCA, we believe soccer should live everywhere — on the field, in communities, and across digital platforms where players connect and share the game. We are seeking a Senior Director, Demand and Growth to build and lead the engine that fuels TOCA’s national expansion. This leader will architect systems that drive awareness, engagement, and participation across TOCA Centers — combining content, digital platforms, lifecycle marketing, and grassroots community activation into a unified growth engine. This role is ideal for a builder who understands how modern brands scale and is excited to help position TOCA as one of the most recognizable and culturally relevant platforms in soccer.
Your Game Plan Leadership & Team Development (35%)
Build, lead, and develop a high-performing growth team across social media, content, lifecycle marketing, and grassroots initiatives
Establish a culture that balances creative storytelling with performance-driven marketing
Set direction, priorities, and performance expectations for the growth function
Partner closely with operations and program leaders to ensure marketing efforts translate into real participation across TOCA Centers
Growth Systems & Brand Development (40%)
Design and scale marketing systems that drive awareness, engagement, and participation across TOCA’s network
Develop content strategies that turn everyday moments inside TOCA Centers into compelling, shareable stories
Build lifecycle marketing systems that convert interest into participation and sustain long-term engagement
Partner cross-functionally to align marketing with programs, operations, and in-center experiences
Continuously evaluate and evolve growth strategies based on performance, insights, and market trends
Performance & Brand Impact (25%)
Drive sustained increases in guest traffic, participation, and membership across TOCA Centers
Expand TOCA’s digital reach, engagement, and cultural relevance within the soccer ecosystem
Strengthen TOCA’s position as a leading brand in modern soccer experiences
Build scalable systems that support continued national growth
Qualifications & Experience
10+ years of experience leading growth, marketing, or brand-building functions within consumer, sports, or multi-location organizations
Proven experience scaling digital platforms, community-driven brands, or high-growth businesses
Strong understanding of modern content ecosystems, creators, and lifecycle marketing
Experience building and leading high-performing teams
Ability to translate brand and marketing strategy into measurable business outcomes
TOCA Football is an equal opportunity employer. We celebrate diversity throughout our organization. Please note, while we aim to provide a comprehensive job description, responsibilities may evolve as the organization continues to grow and business needs change.
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Job Highlights
Job Title : Senior Director, Demand and Growth
Reports To : Sr. Vice President, TOCA Soccer
Location : Remote – Dallas, TX
Hours Required : Full-Time, Exempt
Travel : Up to 25%
About The Role
The next generation of sports brands will not be built through traditional advertising — they are built through community, storytelling, and authentic experiences that resonate with players and fans. At TOCA, we believe soccer should live everywhere — on the field, in communities, and across digital platforms where players connect and share the game. We are seeking a Senior Director, Demand and Growth to build and lead the engine that fuels TOCA’s national expansion. This leader will architect systems that drive awareness, engagement, and participation across TOCA Centers — combining content, digital platforms, lifecycle marketing, and grassroots community activation into a unified growth engine. This role is ideal for a builder who understands how modern brands scale and is excited to help position TOCA as one of the most recognizable and culturally relevant platforms in soccer.
Your Game Plan Leadership & Team Development (35%)
Build, lead, and develop a high-performing growth team across social media, content, lifecycle marketing, and grassroots initiatives
Establish a culture that balances creative storytelling with performance-driven marketing
Set direction, priorities, and performance expectations for the growth function
Partner closely with operations and program leaders to ensure marketing efforts translate into real participation across TOCA Centers
Growth Systems & Brand Development (40%)
Design and scale marketing systems that drive awareness, engagement, and participation across TOCA’s network
Develop content strategies that turn everyday moments inside TOCA Centers into compelling, shareable stories
Build lifecycle marketing systems that convert interest into participation and sustain long-term engagement
Partner cross-functionally to align marketing with programs, operations, and in-center experiences
Continuously evaluate and evolve growth strategies based on performance, insights, and market trends
Performance & Brand Impact (25%)
Drive sustained increases in guest traffic, participation, and membership across TOCA Centers
Expand TOCA’s digital reach, engagement, and cultural relevance within the soccer ecosystem
Strengthen TOCA’s position as a leading brand in modern soccer experiences
Build scalable systems that support continued national growth
Qualifications & Experience
10+ years of experience leading growth, marketing, or brand-building functions within consumer, sports, or multi-location organizations
Proven experience scaling digital platforms, community-driven brands, or high-growth businesses
Strong understanding of modern content ecosystems, creators, and lifecycle marketing
Experience building and leading high-performing teams
Ability to translate brand and marketing strategy into measurable business outcomes
TOCA Football is an equal opportunity employer. We celebrate diversity throughout our organization. Please note, while we aim to provide a comprehensive job description, responsibilities may evolve as the organization continues to grow and business needs change.
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