Growth Marketing Lead — WhyGolf Mobile App Job at WhyGolf in Escondido
WhyGolf, Escondido, CA, United States
About WhyGolf
We’re hiring a
Growth Marketing Lead
to own paid acquisition and growth for the WhyGolf mobile app.
This is not a junior role and not a pure media buyer. You’ll be an operator—someone who can take growth strategy, translate it into execution, and reliably ship results across paid channels while working closely with product, creative, and lifecycle.
You will own performance marketing for the app end to end, with accountability for acquisition efficiency, creative testing velocity, and downstream performance.
Responsibilities
Own paid acquisition across channels including Meta, Google/YouTube, Apple Search Ads, TikTok, and emerging platforms
Translate growth goals into clear channel strategies, creative testing roadmaps, and execution plans
Partner closely with creative to develop, launch, and iterate high-volume performance creative
Manage budgets, bids, audiences, and creatives with a clear ROAS, payback, and LTV mindset
Design and run experiments across creatives, audiences, funnels, and offers
Monitor performance using attribution tools and internal dashboards and connect ad performance to in-app activation, retention, and revenue
Clearly document learnings and feed them into future testing and growth decisions
Collaborate closely with product and lifecycle to ensure we acquire the right users and set them up for long-term success
Bring paid performance insights into broader growth initiatives, including onboarding flows, feature launches, and web-to-app funnels
Requirements
2–4+ years of experience
in performance marketing or user acquisition (mobile app experience preferred)
Hands‑on experience managing Meta Ads and at least one additional paid channel
Strong understanding of core growth metrics including CAC, CPA, ROAS, LTV, and payback periods
Comfort working with attribution, experimentation, and performance analysis
Strong creative intuition and interest in performance‑driven creative testing
High ownership mentality and ability to operate in a fast‑moving, founder‑led environment
Clear written and verbal communication skills
You’ll Stand Out If You…
Have experience growing a subscription‑based or freemium mobile app
Have worked closely with product teams on activation, engagement, or retention initiatives
Have experience with web funnels or web‑to‑app acquisition
Have an interest in golf, sports, or performance‑oriented consumer products
Compensation & Location
Competitive salary based on experience (80k‑120k yearly)
Remote role (US‑based preferred)
How to Apply Please send:
Your resume
A short note explaining why you’re a strong fit for WhyGolf
An example of a paid growth or app acquisition initiative you personally owned end to end (optional)
#J-18808-Ljbffr
Growth Marketing Lead
to own paid acquisition and growth for the WhyGolf mobile app.
This is not a junior role and not a pure media buyer. You’ll be an operator—someone who can take growth strategy, translate it into execution, and reliably ship results across paid channels while working closely with product, creative, and lifecycle.
You will own performance marketing for the app end to end, with accountability for acquisition efficiency, creative testing velocity, and downstream performance.
Responsibilities
Own paid acquisition across channels including Meta, Google/YouTube, Apple Search Ads, TikTok, and emerging platforms
Translate growth goals into clear channel strategies, creative testing roadmaps, and execution plans
Partner closely with creative to develop, launch, and iterate high-volume performance creative
Manage budgets, bids, audiences, and creatives with a clear ROAS, payback, and LTV mindset
Design and run experiments across creatives, audiences, funnels, and offers
Monitor performance using attribution tools and internal dashboards and connect ad performance to in-app activation, retention, and revenue
Clearly document learnings and feed them into future testing and growth decisions
Collaborate closely with product and lifecycle to ensure we acquire the right users and set them up for long-term success
Bring paid performance insights into broader growth initiatives, including onboarding flows, feature launches, and web-to-app funnels
Requirements
2–4+ years of experience
in performance marketing or user acquisition (mobile app experience preferred)
Hands‑on experience managing Meta Ads and at least one additional paid channel
Strong understanding of core growth metrics including CAC, CPA, ROAS, LTV, and payback periods
Comfort working with attribution, experimentation, and performance analysis
Strong creative intuition and interest in performance‑driven creative testing
High ownership mentality and ability to operate in a fast‑moving, founder‑led environment
Clear written and verbal communication skills
You’ll Stand Out If You…
Have experience growing a subscription‑based or freemium mobile app
Have worked closely with product teams on activation, engagement, or retention initiatives
Have experience with web funnels or web‑to‑app acquisition
Have an interest in golf, sports, or performance‑oriented consumer products
Compensation & Location
Competitive salary based on experience (80k‑120k yearly)
Remote role (US‑based preferred)
How to Apply Please send:
Your resume
A short note explaining why you’re a strong fit for WhyGolf
An example of a paid growth or app acquisition initiative you personally owned end to end (optional)
#J-18808-Ljbffr