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Performance Art Director Job at Right Side Up in Austin

Right Side Up, Austin, TX, United States


About Right Side Up

Right Side Up is a collective of premium marketing talent— with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early‑stage ventures, the fastest‑growing tech companies, and well‑established Fortune 500 teams to do one thing better:

Growth . We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About The Role We’re seeking freelance Performance Art Director Consultants to join our talent collective and support a range of clients across industries. This role is ideal for creative leaders who can concept and execute high‑performing ad creative that drives measurable results across paid channels.

Projects may include developing performance creative strategies, leading creative production, iterating on ad concepts, and collaborating closely with growth and paid media teams. Contract engagements typically range from 10–40 hours per week.

What You'll Do

Present and communicate creative concepts to clients, clearly articulating rationale and performance strategy

Collaborate with client stakeholders to gather feedback and refine creative direction

Concept and develop performance‑driven creative across paid channels (e.g., Meta, TikTok, YouTube, display)

Lead the creation of ad assets including static, video, and motion content

Collaborate with growth, paid media, and copy teams to align on strategy and messaging

Develop creative testing frameworks and iterate based on performance data

Analyze creative performance and optimize based on insights

Guide visual direction, storytelling, and brand consistency across campaigns

Partner with designers, editors, and creators to bring concepts to life

Stay up to date on creative trends, platform best practices, and emerging formats

What We're Looking For

Ability to confidently present and pitch creative work to clients and stakeholders

Strong communication skills with experience incorporating client feedback into creative execution

Strong portfolio of performance‑driven creative work across digital channels

Experience leading creative strategy for paid acquisition campaigns

Ability to balance brand storytelling with performance optimization

Experience working closely with growth and paid media teams

Understanding of platform‑specific creative best practices (Meta, TikTok, YouTube, etc.)

Strong visual design and art direction skills

Ability to iterate quickly and test multiple creative variations

Comfort working across different industries and brand styles

Nice to Have

Experience with UGC and creator‑led content

Familiarity with video editing and motion design tools

Experience in high‑growth startup environments

Experience supporting both strategic planning and hands‑on execution

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