Paid Creative Strategist Job at The Conscious Bar in Miami
The Conscious Bar, Miami, FL, United States
Creative Strategist–Head of Paid Creative Strategy
Location:
Remote / Hybrid
Reports To:
CMO & CEO
Focus:
Meta Ads (primary), TikTok Ads (secondary), Google (YouTube) Ads (supporting)
About The Conscious Bar The Conscious Bar is reimagining what indulgence means. We create radically clean, outrageously delicious chocolate made with just two organic ingredients: cacao and dates. No added sugar. No preservatives. No nonsense. Our bars are loved not just because they’re healthy — but because they’re genuinely crave-worthy. We’re not a supplement company trying to be tasty. We’re a chocolate company that just happens to be shockingly good for you. And while we’ve bootstrapped ourselves into cult status through word of mouth, real testimonials, and powerful storytelling — we’re only getting started.
Now, we’re building the most advanced paid media creative engine in food and beverage — one powered by AI, systemized creative testing, and the type of storytelling that makes people say, "Wait, that’s only two ingredients?" If you’re obsessed with performance creative, if you live at the intersection of human insight and machine precision, and if you want to build the next-gen ad operation that rewrites the rules — you’ll love what we’re building.
Role Mission To build the systems that think, create, and iterate ad creative at scale — using AI + human strategy together — so The Conscious Bar consistently outperforms ad fatigue, unlocks new positioning breakthroughs, and stays ahead of platform shifts.
You are the architect of the creative engine: the combination of human insight, AI tooling, and performance discipline that turns raw insight into endless winning ad variants. This role is less about writing ads and more about engineering the entire creative locomotive that powers paid performance on Meta, TikTok, and Google.
2026 Vision
AI + Human Fusion:
Systems that generate, test, and iterate creatives with minimal friction — where humans guide quality and AI drives scale.
Meta & TikTok Paid Natives:
Two distinctly optimized creative flows per platform, not one template fits all.
Ugly Ads + Meta Native:
Creatives that either feel hyper‑organic or intentionally ad‑forward with strong direct response storytelling.
AI Editing Comes Alive:
Workflows where AI can turn raw footage into strategic assets, freeing creative time for refinement.
Core Responsibilities 1) Creative Systems & AI Engineering You are building the creative engine, not just one creative calendar.
AI Tools & Workflow Automation
Integrate tools like Motion.app, Gemini agents, auto‑editing AI, unnamed upcoming AI editors to generate, test, and iterate creative.
Train, fine‑tune, and evaluate AI models to generate hooks, pacing, and platform variants — not use them as a crutch, but as a multiplier.
Build and oversee an internal Agent‑Driven Creative Loop where AI reads feedback (comments, long‑form reviews, competitor signals — including TikTok & Reddit), proposes output, and refines.
Systems Thinking
Define and scale naming conventions, creative taxonomies, version tracking, and test labeling so that every asset is searchable, interpretable, and testable.
Create internal processes that automatically queue new variants based on performance drops, spikes, seasonality, and cultural moments.
Document and maintain a Playbook for Paid AD Systems that allows anyone on the team to generate platform‑native ads without starting from scratch.
2) Meta-First Performance Creative Meta is still the main battleground — and it requires precision.
Script Architecture
Develop high‑level "Long Explainer" messaging for 60–75 sec Meta formats then spin into 30s, 15s, and retargeting variants.
Embed platform signals: silent autoplay, 3‑second hook focus, direct call‑to‑action hierarchy, and mobile‑first framing.
Own Hook Rate, 15s Hold, ATC Rate, and Purchase Lift as part of creative success KPIs.
Ugly Native + Direct Response
Map what good ugly looks like and when to use it vs. luxury / obvious ads — based on algorithm signals.
Develop scoring rubrics to decide whether an ad should play up authenticity or polished direct response.
3) Creator Strategy & Trust Builders AI creates noise — humans create trust.
Human Creator Libraries
Bring in real authority figures (nutritionists, founders, coaches), not just generic UGC talking heads.
Build trusted creator pathways where authenticity is our lever — especially for whitelisted campaigns.
Creator Briefing at AI Speed
Brief creators with outputs that are half AI‑generated + half human refined — so scale meets authenticity.
Map creators to persona clusters (e.g., health‑driven women 30–45, functional nutrition seekers) instead of follower size.
4) Paid Creative Optimization & Feedback Loops Data without action is noise.
Platform Nuances
Meta: prioritize early hook mastery and silent autoplay optimization.
TikTok: native pacing, green screen & trending audio, creator‑sourced hooks.
Google: longer formats optimized for discovery and funnel layering.
Performance Engineering
Set up dashboards that tie creative features (hooks, textures, pacing) to paid outcomes not just impressions.
Establish a weekly loop where performance data + AI recommendations drive what to make next.
Skill Set – AI + Paid + Creative Ops AI Strategy Orchestration
Not just prompt engineering — you coordinate agents, toolchains, and feedback loops.
Experience with tools like Motion, Gemini agents, auto‑editing pipelines.
Paid Media Platform Fluency
Deep working knowledge of Meta Ads, TikTok Ads, and Google.
Understand what wins look like on each (hook cadence, CTA timing, creative length benchmarks).
Systems & Process Engineering
Naming conventions, asset tagging, taxonomy, version control.
Build repeatable processes so the team can produce 2–3 system cycles per week without fatigue.
Social Psychology & Narrative Architecture
Writes hooks that stop, stories that convert, and messages that resonate across diverse paid audiences.
Why This Role Matters Platforms are no longer weak to product features — they are weak to systems that speak the language of the moment at scale. In 2026, the best creative teams won’t just make ads — they’ll engineer the process that builds the ads, tests the ads, reads the results, and feeds it back into creation automatically. You are the human at the center of that loop.
Seniority Level Mid–Senior level
Employment Type Full-time
Job Function Marketing and Sales
Industries: Food and Beverage Services
#J-18808-Ljbffr
Remote / Hybrid
Reports To:
CMO & CEO
Focus:
Meta Ads (primary), TikTok Ads (secondary), Google (YouTube) Ads (supporting)
About The Conscious Bar The Conscious Bar is reimagining what indulgence means. We create radically clean, outrageously delicious chocolate made with just two organic ingredients: cacao and dates. No added sugar. No preservatives. No nonsense. Our bars are loved not just because they’re healthy — but because they’re genuinely crave-worthy. We’re not a supplement company trying to be tasty. We’re a chocolate company that just happens to be shockingly good for you. And while we’ve bootstrapped ourselves into cult status through word of mouth, real testimonials, and powerful storytelling — we’re only getting started.
Now, we’re building the most advanced paid media creative engine in food and beverage — one powered by AI, systemized creative testing, and the type of storytelling that makes people say, "Wait, that’s only two ingredients?" If you’re obsessed with performance creative, if you live at the intersection of human insight and machine precision, and if you want to build the next-gen ad operation that rewrites the rules — you’ll love what we’re building.
Role Mission To build the systems that think, create, and iterate ad creative at scale — using AI + human strategy together — so The Conscious Bar consistently outperforms ad fatigue, unlocks new positioning breakthroughs, and stays ahead of platform shifts.
You are the architect of the creative engine: the combination of human insight, AI tooling, and performance discipline that turns raw insight into endless winning ad variants. This role is less about writing ads and more about engineering the entire creative locomotive that powers paid performance on Meta, TikTok, and Google.
2026 Vision
AI + Human Fusion:
Systems that generate, test, and iterate creatives with minimal friction — where humans guide quality and AI drives scale.
Meta & TikTok Paid Natives:
Two distinctly optimized creative flows per platform, not one template fits all.
Ugly Ads + Meta Native:
Creatives that either feel hyper‑organic or intentionally ad‑forward with strong direct response storytelling.
AI Editing Comes Alive:
Workflows where AI can turn raw footage into strategic assets, freeing creative time for refinement.
Core Responsibilities 1) Creative Systems & AI Engineering You are building the creative engine, not just one creative calendar.
AI Tools & Workflow Automation
Integrate tools like Motion.app, Gemini agents, auto‑editing AI, unnamed upcoming AI editors to generate, test, and iterate creative.
Train, fine‑tune, and evaluate AI models to generate hooks, pacing, and platform variants — not use them as a crutch, but as a multiplier.
Build and oversee an internal Agent‑Driven Creative Loop where AI reads feedback (comments, long‑form reviews, competitor signals — including TikTok & Reddit), proposes output, and refines.
Systems Thinking
Define and scale naming conventions, creative taxonomies, version tracking, and test labeling so that every asset is searchable, interpretable, and testable.
Create internal processes that automatically queue new variants based on performance drops, spikes, seasonality, and cultural moments.
Document and maintain a Playbook for Paid AD Systems that allows anyone on the team to generate platform‑native ads without starting from scratch.
2) Meta-First Performance Creative Meta is still the main battleground — and it requires precision.
Script Architecture
Develop high‑level "Long Explainer" messaging for 60–75 sec Meta formats then spin into 30s, 15s, and retargeting variants.
Embed platform signals: silent autoplay, 3‑second hook focus, direct call‑to‑action hierarchy, and mobile‑first framing.
Own Hook Rate, 15s Hold, ATC Rate, and Purchase Lift as part of creative success KPIs.
Ugly Native + Direct Response
Map what good ugly looks like and when to use it vs. luxury / obvious ads — based on algorithm signals.
Develop scoring rubrics to decide whether an ad should play up authenticity or polished direct response.
3) Creator Strategy & Trust Builders AI creates noise — humans create trust.
Human Creator Libraries
Bring in real authority figures (nutritionists, founders, coaches), not just generic UGC talking heads.
Build trusted creator pathways where authenticity is our lever — especially for whitelisted campaigns.
Creator Briefing at AI Speed
Brief creators with outputs that are half AI‑generated + half human refined — so scale meets authenticity.
Map creators to persona clusters (e.g., health‑driven women 30–45, functional nutrition seekers) instead of follower size.
4) Paid Creative Optimization & Feedback Loops Data without action is noise.
Platform Nuances
Meta: prioritize early hook mastery and silent autoplay optimization.
TikTok: native pacing, green screen & trending audio, creator‑sourced hooks.
Google: longer formats optimized for discovery and funnel layering.
Performance Engineering
Set up dashboards that tie creative features (hooks, textures, pacing) to paid outcomes not just impressions.
Establish a weekly loop where performance data + AI recommendations drive what to make next.
Skill Set – AI + Paid + Creative Ops AI Strategy Orchestration
Not just prompt engineering — you coordinate agents, toolchains, and feedback loops.
Experience with tools like Motion, Gemini agents, auto‑editing pipelines.
Paid Media Platform Fluency
Deep working knowledge of Meta Ads, TikTok Ads, and Google.
Understand what wins look like on each (hook cadence, CTA timing, creative length benchmarks).
Systems & Process Engineering
Naming conventions, asset tagging, taxonomy, version control.
Build repeatable processes so the team can produce 2–3 system cycles per week without fatigue.
Social Psychology & Narrative Architecture
Writes hooks that stop, stories that convert, and messages that resonate across diverse paid audiences.
Why This Role Matters Platforms are no longer weak to product features — they are weak to systems that speak the language of the moment at scale. In 2026, the best creative teams won’t just make ads — they’ll engineer the process that builds the ads, tests the ads, reads the results, and feeds it back into creation automatically. You are the human at the center of that loop.
Seniority Level Mid–Senior level
Employment Type Full-time
Job Function Marketing and Sales
Industries: Food and Beverage Services
#J-18808-Ljbffr