Senior Marketer Job at AEBetancourt in Grand Rapids
AEBetancourt, Grand Rapids, MI, United States
AEBetancourt is a
talent and recruiting strategy firm
that partners with companies to build high-performing teams. Our
Perfect Fit process
combines recruiting expertise, strategic consulting, and data-driven insight to help organizations hire better and grow faster. We're looking for a builder on our marketing team who sees marketing as a growth engine, and enables us to push ideas forward and drive measureable impact.
Why You're a Great Fit for this Role:
You're obessessed with tests, measures, optimizations, and wins
You're a builder and want to be a stakeholder in a growing business
You're a driver who owns outcomes, experiments with strategy, and moves the needle every week
What You'll Do: The
Brand and Demand Marketing Lead
owns how the market experiences AEBetancourt.
You will lead the company’s
digital marketing strategy, content engine, and event presence , translating ideas into campaigns that generate engagement, pipeline, and brand authority.
This role blends:
Creative storytelling
Marketing automation
Experiential marketing
You will work directly with the
EVP of Growth Strategy and the sales team
to build marketing initiatives that move the business forward.
What You’ll Own
Being AEB's go-to
HubSpot Power User-- building and optimizing workflows, sequences, automations, and reports
Designing and executing marketing campaigns that strengthen brand positioning and drive engagement
Managing audience segmentation and content delivery strategies
Partnering with the sales team to align marketing with revenue goals
Analyzing campaign performance and turning data into strategic action
Ensuring all marketing reflects the company’s
brand, mission, and voice
Lead strategy, execution, and impact for conference participation
At AEBetancourt, everyone contributes to the success of the team.
We’re looking for someone who:
Works collaboratively across departments
Supports teammates and celebrates wins
Represents the company with professionalism and enthusiasm
Participates actively in training, development, and company initiatives
Brings forward
new ideas, improvements, and innovation
Education & Experience
Bachelor’s degree in
Marketing, Communications, or Data Analytics
preferred
4+ years of marketing experience
in a related role
Hybrid work schedule aligned with company policy.
Some travel (5-10%) is required for key events, conferences, and strategic initiatives.
This is not a “maintain the marketing calendar” job. This is a
build the marketing engine
role. If you really want to make your application stand out, please email Susan Golder directly at susan.golder@aebetancourt.com.
#J-18808-Ljbffr
talent and recruiting strategy firm
that partners with companies to build high-performing teams. Our
Perfect Fit process
combines recruiting expertise, strategic consulting, and data-driven insight to help organizations hire better and grow faster. We're looking for a builder on our marketing team who sees marketing as a growth engine, and enables us to push ideas forward and drive measureable impact.
Why You're a Great Fit for this Role:
You're obessessed with tests, measures, optimizations, and wins
You're a builder and want to be a stakeholder in a growing business
You're a driver who owns outcomes, experiments with strategy, and moves the needle every week
What You'll Do: The
Brand and Demand Marketing Lead
owns how the market experiences AEBetancourt.
You will lead the company’s
digital marketing strategy, content engine, and event presence , translating ideas into campaigns that generate engagement, pipeline, and brand authority.
This role blends:
Creative storytelling
Marketing automation
Experiential marketing
You will work directly with the
EVP of Growth Strategy and the sales team
to build marketing initiatives that move the business forward.
What You’ll Own
Being AEB's go-to
HubSpot Power User-- building and optimizing workflows, sequences, automations, and reports
Designing and executing marketing campaigns that strengthen brand positioning and drive engagement
Managing audience segmentation and content delivery strategies
Partnering with the sales team to align marketing with revenue goals
Analyzing campaign performance and turning data into strategic action
Ensuring all marketing reflects the company’s
brand, mission, and voice
Lead strategy, execution, and impact for conference participation
At AEBetancourt, everyone contributes to the success of the team.
We’re looking for someone who:
Works collaboratively across departments
Supports teammates and celebrates wins
Represents the company with professionalism and enthusiasm
Participates actively in training, development, and company initiatives
Brings forward
new ideas, improvements, and innovation
Education & Experience
Bachelor’s degree in
Marketing, Communications, or Data Analytics
preferred
4+ years of marketing experience
in a related role
Hybrid work schedule aligned with company policy.
Some travel (5-10%) is required for key events, conferences, and strategic initiatives.
This is not a “maintain the marketing calendar” job. This is a
build the marketing engine
role. If you really want to make your application stand out, please email Susan Golder directly at susan.golder@aebetancourt.com.
#J-18808-Ljbffr