Social Producer, CNN Digital Products & Services, NY
CNN, New York, NY, United States
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
We are CNN – the world's most essential and engaging source of digital news. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers.
Your New Role The Social Producer on CNN’s Off-Platform Team will work to broaden our reach and deepen our engagement across top social media platforms. This role will work with the Channel Managers and the Video Editorial team to develop, produce and experiment with new storytelling formats and product features across TikTok, Instagram, and to some degree, YouTube. The ideal candidate consumes TikTok and Instagram content daily and understands both of its platform‑specific mechanics, psychology, incentives, and culture.
Your Role Accountabilities Production
Create and edit highly engaging social content across platforms with a focus on TikTok and Instagram, in partnership with both the Video Editorial Team and the Off-Platform team
Experiment with new storytelling formats and product features across priority social platforms
Produce real‑time social coverage of in‑person lifestyle events
Conceptualize, produce and experiment with serialized social‑first content for TikTok and Instagram
Conceptualize and produce short‑form trend‑responsive vertical video for TikTok and Instagram
Produce sponsored social content in platform‑specific formats
Analyze metrics, make data‑driven decisions and identify trends that will inform our audience strategy
Curation
Curate and distribute social content from our editorial partners across TikTok and Instagram on a rotating basis, as needed, with a focus on optimizing content for widest audience possible reach
Utilize best SEO, GEO practices in social caption writing and curation
Create custom thumbnails for content
Act as an internal ambassador to partners on engaging Off-Platform presentation and help provide a feedback loop that can inform coverage decisions and on‑platform offerings
Schedule & Hours This role supports a 24/7 business. Hours for the role will include one weekend day, Sat‑Wed 7a‑3p local time.
Qualifications & Experience
At least 3‑6 years of social media experience at a media outlet
Experience creating engaging social content, including video, visuals and multimedia offerings
A power user of Adobe Premiere Pro
Understanding of user experiences across top social platforms and the algorithms that power them
Exceptional news judgment
Meticulous editing and creative copywriting skills
Experience using analytics tools to identify actionable takeaways and better serve our audiences
Experience creating social and digital franchise content is a plus
Flexibility is necessary for coverage on holidays and extended hours as news needs require
How We Get Things Done Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at
www.wbd.com/guiding-principles/
along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Pay range: $77,000.00 – $143,000.00 salary per year. Other rewards may include annual bonuses, short‑ and long‑term incentives, and program‑specific awards. Warner Bros. Discovery also provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time, and vacation.
#J-18808-Ljbffr
We are CNN – the world's most essential and engaging source of digital news. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers.
Your New Role The Social Producer on CNN’s Off-Platform Team will work to broaden our reach and deepen our engagement across top social media platforms. This role will work with the Channel Managers and the Video Editorial team to develop, produce and experiment with new storytelling formats and product features across TikTok, Instagram, and to some degree, YouTube. The ideal candidate consumes TikTok and Instagram content daily and understands both of its platform‑specific mechanics, psychology, incentives, and culture.
Your Role Accountabilities Production
Create and edit highly engaging social content across platforms with a focus on TikTok and Instagram, in partnership with both the Video Editorial Team and the Off-Platform team
Experiment with new storytelling formats and product features across priority social platforms
Produce real‑time social coverage of in‑person lifestyle events
Conceptualize, produce and experiment with serialized social‑first content for TikTok and Instagram
Conceptualize and produce short‑form trend‑responsive vertical video for TikTok and Instagram
Produce sponsored social content in platform‑specific formats
Analyze metrics, make data‑driven decisions and identify trends that will inform our audience strategy
Curation
Curate and distribute social content from our editorial partners across TikTok and Instagram on a rotating basis, as needed, with a focus on optimizing content for widest audience possible reach
Utilize best SEO, GEO practices in social caption writing and curation
Create custom thumbnails for content
Act as an internal ambassador to partners on engaging Off-Platform presentation and help provide a feedback loop that can inform coverage decisions and on‑platform offerings
Schedule & Hours This role supports a 24/7 business. Hours for the role will include one weekend day, Sat‑Wed 7a‑3p local time.
Qualifications & Experience
At least 3‑6 years of social media experience at a media outlet
Experience creating engaging social content, including video, visuals and multimedia offerings
A power user of Adobe Premiere Pro
Understanding of user experiences across top social platforms and the algorithms that power them
Exceptional news judgment
Meticulous editing and creative copywriting skills
Experience using analytics tools to identify actionable takeaways and better serve our audiences
Experience creating social and digital franchise content is a plus
Flexibility is necessary for coverage on holidays and extended hours as news needs require
How We Get Things Done Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at
www.wbd.com/guiding-principles/
along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Pay range: $77,000.00 – $143,000.00 salary per year. Other rewards may include annual bonuses, short‑ and long‑term incentives, and program‑specific awards. Warner Bros. Discovery also provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time, and vacation.
#J-18808-Ljbffr