PUBLIC RELATIONS AND MEDIA SPECIALIST
State of Louisiana, Baton Rouge, LA, United States
Northwestern State University seeks qualified applicants for the position of Public Relations and Media Specialist.
Please submit your cover letter, updated resume, contact information for two professional references, and a work sample to apply@nsula.edu.
Position Overview The Public Relations and Media Specialist plays a critical role in advancing the public image of Northwestern State University by developing and sharing impactful stories with the media and broader community. The specialist works collaboratively with university leadership, faculty, and departments to identify newsworthy content, coordinate media efforts, and maintain strong relationships with journalists and news outlets throughout the region.
Job Description The Public Relations and Media Specialist serves as a key communicator between Northwestern State University and local, regional, and statewide media outlets. The role includes developing and distributing engaging multimedia content that highlights university initiatives, achievements, events, and impact stories, and building strong media relationships.
Minimum Qualifications
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
Relevant experience in media relations, public relations, multimedia journalism, strategic communications, or related work.
Demonstrated ability to produce photo, video, and written content for public audiences.
Excellent verbal and written communication skills.
Understanding of the local and regional media environment.
Ability to work under deadlines and manage multiple projects simultaneously.
Knowledge of AP Style and media best practices.
Familiarity with Adobe Creative Suite, content management systems, and social media platforms preferred.
Salary and Benefits
$42,000 to $48,000 annually plus comprehensive benefits, commensurate with experience and qualifications.
Job Duties and Other Information
Create compelling multimedia content (photography, video, interviews, written stories) for external media distribution.
Act as a liaison between the university and media outlets to ensure timely and accurate coverage.
Develop and pitch story ideas aligned with the university’s brand, mission, and strategic goals.
Coordinate media coverage of events, press conferences, and special initiatives.
Build and maintain strong relationships with local and regional journalists and outlets.
Monitor media coverage and maintain a press archive.
Collaborate with internal departments to identify stories and ensure message consistency.
Provide media training and support for faculty, staff, and student spokespeople when necessary.
Preferred Skills and Characteristics
Skilled writer, editor, and speaker capable of addressing diverse audiences.
Strong storytelling ability focused on human-centered narratives.
Deep understanding of media operations and news cycles.
Proficiency in photography, video production, and digital content creation.
Strategic thinker who aligns communications with institutional priorities.
Relationship builder comfortable with long-term media contacts.
Deadline-driven and efficient under pressure.
Detail-oriented in fact-checking, formatting, and finalizing communications.
Collaborative and thrives in dynamic, fast-paced environments.
Adaptable, curious, and passionate about higher education and public engagement.
Notice of Non-Discrimination Northwestern State University provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
All complaints or inquiries related to Title IX should be directed to the Director of Title IX Compliance and Title IX Coordinator, Julie Powell (318‑357‑5570), Room 306 of the Friedman Student Union or email obannonj@nsula.edu.
In accordance with Section 35.106 of the Americans with Disabilities Act (ADA), all participants, applicants, organizations, and interested individuals are advised and notified that the ADA Coordinator for Northwestern State University for facilities is the Director of University Affairs, Jennifer Kelly (318‑357‑4300), located in New Fine Arts, 104 Central Avenue, Ste. 102 or email andersonje@nsula.edu. For student academic services, contact the Director of Access and Disability Support, Crissey Smith (318‑357‑5460) located in Room 108-C Watson Memorial Library or email smithcr@nsula.edu. For faculty/staff accommodations and services, contact Executive Director of Institutional Effectiveness and Human Resources, Veronica M. Biscoe (318‑357‑6359), Room 111 Caspari Hall or email ramirezv@nsula.edu.
Inquiries For employment application status, please email apply@nsula.edu.
Benefits for unclassified employees are determined by the individual hiring authority.
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Please submit your cover letter, updated resume, contact information for two professional references, and a work sample to apply@nsula.edu.
Position Overview The Public Relations and Media Specialist plays a critical role in advancing the public image of Northwestern State University by developing and sharing impactful stories with the media and broader community. The specialist works collaboratively with university leadership, faculty, and departments to identify newsworthy content, coordinate media efforts, and maintain strong relationships with journalists and news outlets throughout the region.
Job Description The Public Relations and Media Specialist serves as a key communicator between Northwestern State University and local, regional, and statewide media outlets. The role includes developing and distributing engaging multimedia content that highlights university initiatives, achievements, events, and impact stories, and building strong media relationships.
Minimum Qualifications
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
Relevant experience in media relations, public relations, multimedia journalism, strategic communications, or related work.
Demonstrated ability to produce photo, video, and written content for public audiences.
Excellent verbal and written communication skills.
Understanding of the local and regional media environment.
Ability to work under deadlines and manage multiple projects simultaneously.
Knowledge of AP Style and media best practices.
Familiarity with Adobe Creative Suite, content management systems, and social media platforms preferred.
Salary and Benefits
$42,000 to $48,000 annually plus comprehensive benefits, commensurate with experience and qualifications.
Job Duties and Other Information
Create compelling multimedia content (photography, video, interviews, written stories) for external media distribution.
Act as a liaison between the university and media outlets to ensure timely and accurate coverage.
Develop and pitch story ideas aligned with the university’s brand, mission, and strategic goals.
Coordinate media coverage of events, press conferences, and special initiatives.
Build and maintain strong relationships with local and regional journalists and outlets.
Monitor media coverage and maintain a press archive.
Collaborate with internal departments to identify stories and ensure message consistency.
Provide media training and support for faculty, staff, and student spokespeople when necessary.
Preferred Skills and Characteristics
Skilled writer, editor, and speaker capable of addressing diverse audiences.
Strong storytelling ability focused on human-centered narratives.
Deep understanding of media operations and news cycles.
Proficiency in photography, video production, and digital content creation.
Strategic thinker who aligns communications with institutional priorities.
Relationship builder comfortable with long-term media contacts.
Deadline-driven and efficient under pressure.
Detail-oriented in fact-checking, formatting, and finalizing communications.
Collaborative and thrives in dynamic, fast-paced environments.
Adaptable, curious, and passionate about higher education and public engagement.
Notice of Non-Discrimination Northwestern State University provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
All complaints or inquiries related to Title IX should be directed to the Director of Title IX Compliance and Title IX Coordinator, Julie Powell (318‑357‑5570), Room 306 of the Friedman Student Union or email obannonj@nsula.edu.
In accordance with Section 35.106 of the Americans with Disabilities Act (ADA), all participants, applicants, organizations, and interested individuals are advised and notified that the ADA Coordinator for Northwestern State University for facilities is the Director of University Affairs, Jennifer Kelly (318‑357‑4300), located in New Fine Arts, 104 Central Avenue, Ste. 102 or email andersonje@nsula.edu. For student academic services, contact the Director of Access and Disability Support, Crissey Smith (318‑357‑5460) located in Room 108-C Watson Memorial Library or email smithcr@nsula.edu. For faculty/staff accommodations and services, contact Executive Director of Institutional Effectiveness and Human Resources, Veronica M. Biscoe (318‑357‑6359), Room 111 Caspari Hall or email ramirezv@nsula.edu.
Inquiries For employment application status, please email apply@nsula.edu.
Benefits for unclassified employees are determined by the individual hiring authority.
#J-18808-Ljbffr