Digital Marketing Strategist
Lasting Mark, Louisville, KY, United States
Lasting Mark is a national insurance marketing organization with key offices in Louisville, KY, Springfield, MO, and Columbus, OH. We specialize in recruiting, training, growing, and supporting insurance agents and agencies nationwide.
We are a fast-paced, collaborative, and energetic work environment.
Our culture is built on professionalism, hospitality, growth, and purpose.
Position Overview We’re seeking an organized, data-driven Digital Marketing Strategist to join our Louisville team in person.
Your primary mission: develop and manage digital strategies that drive brand awareness, lead generation, recruiting visibility, and engagement across social media, email, SMS, websites, paid media, and events.
You’ll be managing multiple campaigns and priorities in a fast-paced, regulated industry for the following brands:
Lasting Mark
Lasting Mark Retirement Group
Secure Insurance Group
Life Insurance Academy
Medicare Sales Playbook
This position reports directly to the Senior Marketing Manager and plays a critical role in driving marketing efficiency and success.
Develop and execute comprehensive social media strategies across all Lasting Mark brands
Manage day-to-day social media platforms, including content planning, scheduling, and publishing
Establish best practices to grow brand presence, engagement, and audience reach
Stay current on platform trends, algorithm changes, and emerging digital opportunities
Analyze performance metrics and deliver regular reporting with insights and recommendations
Manage media intake & requests across all Lasting Mark brands
Email & SMS Marketing
Plan, execute, and optimize email and SMS marketing campaigns to support brand growth, lead generation, and engagement
Manage and maintain the email/SMS marketing calendar across brands
Utilize CRM platforms to segment audiences, personalize messaging, and improve campaign performance
Optimize campaigns for open rates, click-through rates, and conversions
Deliver regular performance reports with clear metrics, insights, and optimization recommendations
Website & Lead Funnel Optimization
Optimize website pages, forms, and lead funnels to improve conversion rates and lead quality
Implement and maintain SEO best practices to increase organic traffic and brand visibility
Collaborate on website updates, landing pages, and campaign-specific funnels
Monitor website analytics and deliver regular performance reports and insights
Brand Awareness & Paid Media
Manage and optimize paid advertising campaigns across relevant platforms
Coordinate partnerships, sponsorships, and brand collaborations
Assist in the creation and distribution of press releases and promotional content
Track and report on brand awareness and paid media performance
Events Marketing
Support the promotion and marketing of company events, trainings, and campaigns
Coordinate digital marketing efforts leading up to, during, and following events
Track event-related leads and engagement metrics
Recruiting & Brand Visibility
Increase brand awareness to support recruiting efforts
Develop campaigns that attract qualified leads and potential recruits
Support initiatives that position Lasting Mark and its brands as industry leaders
Communicate clearly with marketing leaders across offices
Support campaigns, initiatives, and special projects as needed
Maintain brand consistency across all media outputs
Qualifications & Skills
Strong understanding of social media strategy, email/SMS marketing, SEO, and lead generation
Experience with CRM and email marketing platforms
Analytical mindset with the ability to interpret data and translate it into actionable insights/reports
Excellent project management and organizational skills
Strong written communication skills and attention to detail
Ability to manage multiple brands and priorities in a fast-paced environment
Benefits & Compensation Benefits include:
Health, dental, and vision insurance
Retirement savings plan
Paid Time Off (PTO)
Bonus December Holiday Schedule
Friday Flex Hours
Compensation: $50,000-$55,000
Why This Role Matters You have the opportunity to own and shape digital strategy across multiple brands, telling each brand's unique story. Your work will be seen, heard, and felt by thousands of agents nationwide—many of whom rely on these brands for the confidence and clarity they need to build a business that changes their life. Great media doesn’t just look good. It moves people, guides them, and helps them take action.
If you’re ready to create meaningful work every day—apply now.
#J-18808-Ljbffr
We are a fast-paced, collaborative, and energetic work environment.
Our culture is built on professionalism, hospitality, growth, and purpose.
Position Overview We’re seeking an organized, data-driven Digital Marketing Strategist to join our Louisville team in person.
Your primary mission: develop and manage digital strategies that drive brand awareness, lead generation, recruiting visibility, and engagement across social media, email, SMS, websites, paid media, and events.
You’ll be managing multiple campaigns and priorities in a fast-paced, regulated industry for the following brands:
Lasting Mark
Lasting Mark Retirement Group
Secure Insurance Group
Life Insurance Academy
Medicare Sales Playbook
This position reports directly to the Senior Marketing Manager and plays a critical role in driving marketing efficiency and success.
Develop and execute comprehensive social media strategies across all Lasting Mark brands
Manage day-to-day social media platforms, including content planning, scheduling, and publishing
Establish best practices to grow brand presence, engagement, and audience reach
Stay current on platform trends, algorithm changes, and emerging digital opportunities
Analyze performance metrics and deliver regular reporting with insights and recommendations
Manage media intake & requests across all Lasting Mark brands
Email & SMS Marketing
Plan, execute, and optimize email and SMS marketing campaigns to support brand growth, lead generation, and engagement
Manage and maintain the email/SMS marketing calendar across brands
Utilize CRM platforms to segment audiences, personalize messaging, and improve campaign performance
Optimize campaigns for open rates, click-through rates, and conversions
Deliver regular performance reports with clear metrics, insights, and optimization recommendations
Website & Lead Funnel Optimization
Optimize website pages, forms, and lead funnels to improve conversion rates and lead quality
Implement and maintain SEO best practices to increase organic traffic and brand visibility
Collaborate on website updates, landing pages, and campaign-specific funnels
Monitor website analytics and deliver regular performance reports and insights
Brand Awareness & Paid Media
Manage and optimize paid advertising campaigns across relevant platforms
Coordinate partnerships, sponsorships, and brand collaborations
Assist in the creation and distribution of press releases and promotional content
Track and report on brand awareness and paid media performance
Events Marketing
Support the promotion and marketing of company events, trainings, and campaigns
Coordinate digital marketing efforts leading up to, during, and following events
Track event-related leads and engagement metrics
Recruiting & Brand Visibility
Increase brand awareness to support recruiting efforts
Develop campaigns that attract qualified leads and potential recruits
Support initiatives that position Lasting Mark and its brands as industry leaders
Communicate clearly with marketing leaders across offices
Support campaigns, initiatives, and special projects as needed
Maintain brand consistency across all media outputs
Qualifications & Skills
Strong understanding of social media strategy, email/SMS marketing, SEO, and lead generation
Experience with CRM and email marketing platforms
Analytical mindset with the ability to interpret data and translate it into actionable insights/reports
Excellent project management and organizational skills
Strong written communication skills and attention to detail
Ability to manage multiple brands and priorities in a fast-paced environment
Benefits & Compensation Benefits include:
Health, dental, and vision insurance
Retirement savings plan
Paid Time Off (PTO)
Bonus December Holiday Schedule
Friday Flex Hours
Compensation: $50,000-$55,000
Why This Role Matters You have the opportunity to own and shape digital strategy across multiple brands, telling each brand's unique story. Your work will be seen, heard, and felt by thousands of agents nationwide—many of whom rely on these brands for the confidence and clarity they need to build a business that changes their life. Great media doesn’t just look good. It moves people, guides them, and helps them take action.
If you’re ready to create meaningful work every day—apply now.
#J-18808-Ljbffr