Marketing Manager, Organic Social
Kohler, Kohler, WI, United States
Marketing Manager, Organic Social at Kohler summary:
Marketing Manager, Organic Social
Work Mode: Onsite
Location: Onsite – Kohler, WI
Opportunity
The Marketing Manager, OrganicSocialis responsible forleading the organic social media strategy for priority platforms with a primary focus on TikTok and YouTube. This role develops platform strategies, defines content direction, and partners closely with internal creative teams to deliver engaging, high-performing social content that grows audience, drives engagement, and strengthens brand relevance.
This role serves as the strategic lead for organic social platforms—bringing deepexpertisein social trends, algorithms, and audience behavior to inform content development and campaign integration. The position works cross-functionally with Creative, Paid Media, Campaign Marketing, and Influencer teams to ensure social content aligns with brand strategy, supports business goals, and maximizes performance across platforms.
The ideal candidate is a highly strategic and culturally aware social media expert who understands how to translate brandobjectivesinto platform-native content strategies that drive measurable results including audience growth, engagement, brand equity, and business impact.
PRIMARY OBJECTIVES
Lead the development and execution of organic social media strategy across priority platforms, with a focus on TikTok and YouTube.
Develop annual platform plans that align social media strategies with brand, campaign, and business priorities.
Define and guide content direction by partnering with creative teams to deliver high-performing social-first content.
Grow and engage online communities through relevant, culturally informed content strategies.
Continuously analyze platform performance tooptimizecontent strategy and improve results.
Serve as the internal subject matter expert on social platform trends, algorithms, and best practices.
SPECIFIC RESPONSIBILITIES
Social Media Strategy & Platform Planning
Develop andmaintainthe organic social media strategy for priority platforms, withprimaryfocus on TikTok and YouTube.
Lead annual platform planning,establishingstrategic priorities, audience growth goals, content pillars, and publishing frameworks.
Define platform-specific content strategies aligned with brandobjectives, marketing campaigns, and seasonal initiatives.
Establish best practices for social-first storytelling, ensuring content isoptimizedfor platform behaviors and algorithms.
Identifyemerging social trends, cultural moments, and platform innovations that can strengthen brand relevance and engagement.
Content Strategy & Creative Collaboration
Partner closely with internal creative teams to guide the development of engaging, high-quality video contentoptimizedfor TikTok and YouTube.
Provide strategic direction on content concepts, formats, tone, and storytelling to ensure alignment with platform best practices.
Translate brand and campaignobjectivesinto clear social content briefs and creative direction.
Develop and manage content calendars that support marketing campaigns, product launches, and brand storytelling.
Ensure content isoptimizedfor discoverability and engagement through effective use of hooks, titles, captions, hashtags, and thumbnails.
Provide input on creative performance and recommend content iterations based on audience insights and platform trends.
While this role is not responsible for producing social content, familiarity with content capture or video editing tools is considered a beneficial capability.
Community Engagement
Help guide community engagement strategies that foster authentic brand interaction with audiences.
Monitor social conversations and sentiment toidentifyopportunities, trends, and potential brand considerations.
Partner with social and customer engagement teams to ensuretimelyandappropriate responsesto community interactions.
Identifyopportunities to amplify user-generated content and authentic brand advocacy.
Influencer & Creator Collaboration
Partner closely with the Influencer Marketing team to ensure creator content aligns with platform strategies and brandobjectives.
Provideplatform-specific guidance on influencer and creator content formats that perform well on TikTok and YouTube.
Collaborate on campaign ideation to ensure influencer content integrates naturally into the brand’s organic social presence.
Analytics & Performance Optimization
Monitor and analyze social media performance using platform analytics and reporting tools.
Track key performance indicators such as reach, engagement rate, audience growth, watch time, and video completion.
Translate analytics and insights into actionable recommendations to improve content strategy and performance.
Provide regular performance reporting and strategic recommendations to internal stakeholders.
Identifyhigh-performing content formats and scale successful approaches across campaigns and platforms.
Paid Social Collaboration
Partner closely with the Paid Media team toidentifyorganic content that can be amplified through paid social campaigns.
Provide strategic input on content formats and creative approaches that drive performance across paid and organic channels.
Share insights and learnings to ensure alignment between organic and paid social strategies.
Cross-Functional Collaboration
Work closely with marketing, campaign, and brand teams to align social media strategies with broader marketing initiatives.
Collaborate with creative, content production, and external partners to ensure consistent messaging and brand identity.
Serve as a trusted advisor across the organization on social media trends, platform changes, and best practices.
Skills/Requirements
Minimum
Bachelor’s degree in marketing, Communications, Media, or related field
3–5+ years of experience in social media strategy or social media management
Demonstratedexpertisewith TikTok and YouTube platforms and best practices
Experience working cross-functionally with creative and marketing teams to develop social media content strategies
Experience with social media analytics platforms such asSprinklr,TikTok Analytics, YouTube Analytics, Google Analytics, or similar tools
Ability to analyze performance data and generate strategic insights
Demonstrated experience developing and executing social media strategies with strong focus on TikTok and YouTube
Deep understanding of social media platforms, algorithms, content formats, and best practices
Strong ability to translate brand strategy into platform-native social media content strategies
Excellent written and verbal communication skills
Experience interpreting social media analytics and translating insights into actionable strategies
Strong organizational and project management skills with ability to manage multiple initiatives simultaneously
Collaborative mindset with ability to work effectively across creative, marketing, and media teams
Preferred
Experience working with consumer brands or lifestyle categories
Passion for design, home, culture, and emerging lifestyle trends
Familiarity with social media management platforms (Sprinklr,Sprout, Hootsuite, Later, etc.)
Basic familiarity with video capture or editing tools (e.g.,CapCut, Adobe Premiere Pro, Final Cut Pro)
TRAVEL
Travel asrequiredto support content development, campaign initiatives, or collaboration with internal and external partners.
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $101,350 - $156,150. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. In addition, this position is eligible for a performance bonus/variable incentive compensation.
Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
About Us
It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact . Kohler Co. is an equal opportunity/affirmative action employer.
Keywords: organic social manager, TikTok strategist, YouTube content strategy, social media analytics, community engagement, creator partnerships, social-first storytelling, content calendar management, paid-organic integration
#J-18808-Ljbffr
Work Mode: Onsite
Location: Onsite – Kohler, WI
Opportunity
The Marketing Manager, OrganicSocialis responsible forleading the organic social media strategy for priority platforms with a primary focus on TikTok and YouTube. This role develops platform strategies, defines content direction, and partners closely with internal creative teams to deliver engaging, high-performing social content that grows audience, drives engagement, and strengthens brand relevance.
This role serves as the strategic lead for organic social platforms—bringing deepexpertisein social trends, algorithms, and audience behavior to inform content development and campaign integration. The position works cross-functionally with Creative, Paid Media, Campaign Marketing, and Influencer teams to ensure social content aligns with brand strategy, supports business goals, and maximizes performance across platforms.
The ideal candidate is a highly strategic and culturally aware social media expert who understands how to translate brandobjectivesinto platform-native content strategies that drive measurable results including audience growth, engagement, brand equity, and business impact.
PRIMARY OBJECTIVES
Lead the development and execution of organic social media strategy across priority platforms, with a focus on TikTok and YouTube.
Develop annual platform plans that align social media strategies with brand, campaign, and business priorities.
Define and guide content direction by partnering with creative teams to deliver high-performing social-first content.
Grow and engage online communities through relevant, culturally informed content strategies.
Continuously analyze platform performance tooptimizecontent strategy and improve results.
Serve as the internal subject matter expert on social platform trends, algorithms, and best practices.
SPECIFIC RESPONSIBILITIES
Social Media Strategy & Platform Planning
Develop andmaintainthe organic social media strategy for priority platforms, withprimaryfocus on TikTok and YouTube.
Lead annual platform planning,establishingstrategic priorities, audience growth goals, content pillars, and publishing frameworks.
Define platform-specific content strategies aligned with brandobjectives, marketing campaigns, and seasonal initiatives.
Establish best practices for social-first storytelling, ensuring content isoptimizedfor platform behaviors and algorithms.
Identifyemerging social trends, cultural moments, and platform innovations that can strengthen brand relevance and engagement.
Content Strategy & Creative Collaboration
Partner closely with internal creative teams to guide the development of engaging, high-quality video contentoptimizedfor TikTok and YouTube.
Provide strategic direction on content concepts, formats, tone, and storytelling to ensure alignment with platform best practices.
Translate brand and campaignobjectivesinto clear social content briefs and creative direction.
Develop and manage content calendars that support marketing campaigns, product launches, and brand storytelling.
Ensure content isoptimizedfor discoverability and engagement through effective use of hooks, titles, captions, hashtags, and thumbnails.
Provide input on creative performance and recommend content iterations based on audience insights and platform trends.
While this role is not responsible for producing social content, familiarity with content capture or video editing tools is considered a beneficial capability.
Community Engagement
Help guide community engagement strategies that foster authentic brand interaction with audiences.
Monitor social conversations and sentiment toidentifyopportunities, trends, and potential brand considerations.
Partner with social and customer engagement teams to ensuretimelyandappropriate responsesto community interactions.
Identifyopportunities to amplify user-generated content and authentic brand advocacy.
Influencer & Creator Collaboration
Partner closely with the Influencer Marketing team to ensure creator content aligns with platform strategies and brandobjectives.
Provideplatform-specific guidance on influencer and creator content formats that perform well on TikTok and YouTube.
Collaborate on campaign ideation to ensure influencer content integrates naturally into the brand’s organic social presence.
Analytics & Performance Optimization
Monitor and analyze social media performance using platform analytics and reporting tools.
Track key performance indicators such as reach, engagement rate, audience growth, watch time, and video completion.
Translate analytics and insights into actionable recommendations to improve content strategy and performance.
Provide regular performance reporting and strategic recommendations to internal stakeholders.
Identifyhigh-performing content formats and scale successful approaches across campaigns and platforms.
Paid Social Collaboration
Partner closely with the Paid Media team toidentifyorganic content that can be amplified through paid social campaigns.
Provide strategic input on content formats and creative approaches that drive performance across paid and organic channels.
Share insights and learnings to ensure alignment between organic and paid social strategies.
Cross-Functional Collaboration
Work closely with marketing, campaign, and brand teams to align social media strategies with broader marketing initiatives.
Collaborate with creative, content production, and external partners to ensure consistent messaging and brand identity.
Serve as a trusted advisor across the organization on social media trends, platform changes, and best practices.
Skills/Requirements
Minimum
Bachelor’s degree in marketing, Communications, Media, or related field
3–5+ years of experience in social media strategy or social media management
Demonstratedexpertisewith TikTok and YouTube platforms and best practices
Experience working cross-functionally with creative and marketing teams to develop social media content strategies
Experience with social media analytics platforms such asSprinklr,TikTok Analytics, YouTube Analytics, Google Analytics, or similar tools
Ability to analyze performance data and generate strategic insights
Demonstrated experience developing and executing social media strategies with strong focus on TikTok and YouTube
Deep understanding of social media platforms, algorithms, content formats, and best practices
Strong ability to translate brand strategy into platform-native social media content strategies
Excellent written and verbal communication skills
Experience interpreting social media analytics and translating insights into actionable strategies
Strong organizational and project management skills with ability to manage multiple initiatives simultaneously
Collaborative mindset with ability to work effectively across creative, marketing, and media teams
Preferred
Experience working with consumer brands or lifestyle categories
Passion for design, home, culture, and emerging lifestyle trends
Familiarity with social media management platforms (Sprinklr,Sprout, Hootsuite, Later, etc.)
Basic familiarity with video capture or editing tools (e.g.,CapCut, Adobe Premiere Pro, Final Cut Pro)
TRAVEL
Travel asrequiredto support content development, campaign initiatives, or collaboration with internal and external partners.
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $101,350 - $156,150. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. In addition, this position is eligible for a performance bonus/variable incentive compensation.
Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
About Us
It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact . Kohler Co. is an equal opportunity/affirmative action employer.
Keywords: organic social manager, TikTok strategist, YouTube content strategy, social media analytics, community engagement, creator partnerships, social-first storytelling, content calendar management, paid-organic integration
#J-18808-Ljbffr