Lifecycle Marketing Manager

IDR is seeking a Lifecycle Marketing Manager to join one of our top clients for an opportunity in Los Angeles, California. This role will support a leading company in the gaming industry by driving lifecycle and CRM marketing initiatives that strengthen player engagement and retention. The ideal candidate will partner cross-functionally with marketing, product, and analytics teams to launch, optimize, and measure campaigns across email and mobile channels. Position Overview for the Lifecycle Marketing Manager Lead the strategy, execution, QA, and delivery of lifecycle marketing campaigns across email and push notification channels. Build and manage audience journeys, segmentation strategies, and personalized communications to improve engagement and retention. Partner with marketing, product, publishing, and analytics teams to plan campaigns and translate results into actionable insights. Coordinate with creative and production partners to support campaign development, localization, and quality assurance. Evaluate campaign performance, refine testing approaches, and help improve future lifecycle marketing effectiveness. Requirements for the Lifecycle Marketing Manager 4+ years of experience working with CRM and email marketing platforms such as Salesforce Marketing Cloud, Iterable, Braze, or similar tools. Proven ability to create and optimize lifecycle marketing campaigns with measurable business impact. Strong understanding of A/B testing, experimentation, and campaign performance measurement. Experience collaborating effectively with cross-functional teams including marketing, product, and analytics stakeholders. Gaming industry experience is highly preferred. What's in it for you? Competitive compensation package Full Benefits; Medical, Vision, Dental, and more! Opportunity to get in with an industry leading organization. Why IDR? 25+ Years of Proven Industry Experience in 4 major markets Employee Stock Ownership Program Dedicated Engagement Manager who is committed to you and your success. Medical, Dental, Vision, and Life Insurance ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row. #J-18808-Ljbffr