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Director of Ecommerce

ForceBrands, El Segundo, CA, United States


*This is not a job at ForceBrands*

*This is a full-time contract opportunity*

We are partnering with a high-growth, mission-driven consumer brand seeking an

E-Commerce Director

to own and scale its direct-to-consumer (DTC) business.

This is a unique opportunity to take full ownership of the eCommerce channel, from site performance and digital marketing to operations and fulfillment, and transform it into a scalable, profitable revenue driver.

What You’ll Do Own the DTC Business Own the

end-to-end DTC P&L , including revenue, margins, and performance Build and execute a

strategic roadmap

to scale the eCommerce business Establish clear visibility into

SKU-level profitability and performance Drive Growth & Digital Performance Lead customer acquisition across

paid media, CRM (email/SMS), and other channels Optimize

conversion rate, AOV, and retention

across the funnel Oversee

site merchandising, product pages, and overall user experience Partner with internal teams and agencies to improve

marketing efficiency and ROI eCommerce & Customer Experience Own the

website experience

end-to-end, including content, navigation, and checkout flow Ensure strong communication of product value, promotions, and brand messaging Translate customer insights into improvements across the digital experience Operations & Fulfillment Oversee demand planning, inventory strategy, and 3PL fulfillment Ensure operational readiness for product launches, promotions, and growth Optimize shipping, logistics, and cost efficiency Analytics & Cross-Functional Leadership Build and manage reporting across

traffic, conversion, CAC, AOV, LTV, and margin Use data to inform decisions and provide clear recommendations to leadership Partner cross-functionally with

marketing, operations, sales, and product teams Bring structure and process to a fast-moving, evolving business

What We’re Looking For 7+ years of experience in

eCommerce/DTC, digital, or omni-channel roles Experience owning or influencing a

P&L and key growth metrics Strong understanding of

DTC economics (CAC, AOV, margins, retention) Hands-on experience with

Shopify or similar platforms Ability to operate both

strategically and tactically Strong cross-functional collaborator with the ability to influence stakeholders Experience in CPG, food & beverage, or similar categories is a plus