Product Marketing Manager

About UsRegrid is the definitive land parcel and location intelligence platform, unifying fragmented property records into a seamless, nationwide, and globally expanding dataset. Delivered through APIs, applications, files, cloud platforms, and compatible services, Regrid eliminates the struggle of sourcing, cleaning, and maintaining incomplete data. By bridging property and geography at the parcel level, Regrid provides the foundational context to uncover the where and why behind every location decision.Regrid is building something unique and significant: a long term, independent service dedicated to understanding land parcels on Planet Earth. Founded in Detroit, Michigan in 2009, we spent our early years helping Detroiters use parcel data to combat challenges of widespread vacancy, blight, and foreclosure. We passionately believe in our mission: "We are the parcel people, bringing the actionable unit of geography to everyone." Our mission shows up for us everywhere, from individuals to the largest enterprise organizations, and through our Data With Purpose program for nonprofits and educators. The RoleWere looking for a Product Marketing Manager to help scale our next stage of growth. In this role, youll help shape how our products are positioned and communicated to customers, translate product capabilities into clear, compelling value propositions, and drive product-led growth (PLG).The ideal candidate is both creative and analytical, with experience supporting product launches and executing marketing campaigns across multiple channels. Youll work closely with product, sales, and marketing teams to bring new features and products to market and ensure they resonate with our target audiences.Key ResponsibilitiesDevelop a strong understanding of our products, customers, and competitive landscapeMap and optimize the customer journey for web, mobile, developer, and enterprise channels.Translate product features and technical capabilities into clear customer benefits and messagingDrive Product Led Growth (PLG) in Regrids self-service product offeringsSupport product positioning, messaging, and go-to-market planning for new products and features both in B2C and B2B enterprise customer scenariosBolster sales enablement efforts with product materials, messaging, and launch informationCollaborate with cross-functional teams (product, design, content, growth, and sales) to execute marketing initiativesHelp plan and execute product-related go-to-market strategies.Conduct market and competitive research to inform messaging and positioningTest and optimize messaging, campaigns, and product marketing initiativesTrack performance using relevant KPIs and customer insights to improve resultsCreate marketing content and assets across channels (e.g., landing pages, email campaigns, ads, product pages)Assist with conferences, events, and other marketing initiatives as neededWhat You Bring2-4 years of experience in product marketing or a similar roleExperience in B2B (preferred) or relevant B2C companiesStrong familiarity with PLG identify how to support the customer journey, moving users from free to paid across web and mobile applicationsFamiliarity with go-to-market planning and integrated marketing campaignsStrong written and verbal communication skills, with the ability to craft clear and compelling messagingAnalytical mindset with the ability to interpret data and evaluate campaign performanceExperience with web analytics tools (e.g., Google Analytics or similar platforms)Strong attention to detail and creative problem-solving skillsBackground in design or copywriting is a plusExperience in data-as-a-service (DaaS), SaaS, or data-driven products is preferred but not required.How We WorkA couple things you should know about us:First, we are pretty obsessed with parcels & parcel data (the lines that define property boundaries). You dont have to be on day one to work here, but fair warning our focus is singular, and our mission is to bring this fundamental unit of geographic organization to everyone.Second, we have a collection of rules to work by that we call our Plats. Here are a few that should resonate for you if this role is going to be a fit:1. No what without why.Tasks and directives without narrative context and connection to our larger story are not inspiring. Explaining the why helps everyone see the purpose of our actions so we can bring more energy and creativity to them.2. People remember how you made them feel.Its just true. Within our team and with our customers, emotions linger longer than specific words or actions. The smallest interaction can leave a lasting impression of trust, care, or disrespect. Even when a conversation isnt easy, focusing on positive emotional impact builds enduring relationships.3. Execution is worshipped.Ideas are the number one best thing going. But ideas come to us, we dont really create an idea, we just catch them, like fish. Then, the whole thing is translating that idea to some medium. Thats the execution. Without it, the fish just swims away.Compensation and BenefitsSalary Range: $90,000 - $115,000100% Paid Health Insurance for Employee and 50% Paid Health Insurance for eligible dependentsHSA, Healthcare and Dependent Care FSAs with Company Contribution401K Retirement Plan with Company MatchUnlimited PTOPaid Parental LeaveWFH, Learning and Development and Wellness Stipends Flexible Remote Culture recblid 1i16qt4zzpgs9jp4ljiglj4459pgcc