Digital Content Marketing Coordinator
The University of Texas at Arlington, Arlington, TX, United States
Posting Details
Position Information
Posting Number S06676P
Position Title Digital Content Marketing Coordinator
Department VP Mktng, Msgn, & Engmnt
Location Arlington
Position Status Full-time
Work Schedule
Monday - Friday; 8:00am - 5:00pm May require travel, evening and weekend hours. Use of a personal vehicle for work-related local travel. Some local and regional travel required for meetings, events and conferences. Salary Salary is commensurate based on qualifications and relevant experience.
Pay Basis Monthly
Job Summary
The Digital Content Marketing Coordinator supports the University of Texas at Arlington's digital communications and marketing efforts by coordinating, building, maintaining, and optimizing content within the University content management systems (CMS). This position focuses on content operations, CMS page development, project coordination and quality assurance to ensure that University web content is accurate, accessible, compliant, and aligned with institutional priorities.
Working collaboratively with campus partners, the coordinator supports the execution of the University's digital content strategy, assists with the implementation of approved messaging, applies SEO and contributes to discussions centering around user experience (UX) and user journey across University web properties.
Essential Duties and Responsibilities
Content Operations & CMS Management
Build, update, and maintain webpages within University-approved content management systems using established templates, components, and approved content. Coordinate the review, approval, publishing, and ongoing maintenance of digital content to ensure accuracy, consistency, accessibility, and compliance with University branding, editorial standards, and applicable policies. Work collaboratively with publications, media relations, OIT, and other campus stakeholders to ensure content on primary University webpages remains current and aligned with institutional goals. Manage content-related workflows, schedules, and dependencies to support timely updates to University web properties. Conduct quality assurance reviews of web pages, including page structure, links, metadata.
Digital Marketing & SEO Support
Support digital marketing and communications initiatives by coordinating and implementing campaign-related webpages, landing pages, and updates within the CMS. Apply and maintain SEO best practices on University webpages, including metadata, page structure, internal linking, and accessibility standards, in coordination with marketing and analytics partners. Assist with the use of analytics, marketing automation, and personalization tools, as appropriate.
Collaboration, UX, and User Journey
Collaborate with UX designer, social media staff, and marketing leadership to ensure effective translation of approved strategies and messaging into CMS page builds and updates. Contribute to discussions centering around user experience (UX), information architecture, and user journey, offering input based on CMS implementation, content structure, and usability considerations.
Project Management
Ability to Manage the projects assigned Coordinate and assign staff for the successful completion of projects Maintain communication with stakeholders
This position is considered essential personnel and thus may be required to be in communication with other University Communications staff and senior administrators, and/or perform key work tasks, in off-hours or off-location conditions as required to execute special projects or critical communications as conditions may demand.
Minimum Qualifications
Associate's degree or equivalent combination of education and experience in communications, marketing, front end design, or a related field. Two (2) years of experience supporting, maintaining, or managing web content using a content management system (CMS). Experience of HTML markup as it relates to structuring content for the web within a CMS. Preferred Qualifications
Bachelor's degree or equivalent in communications, marketing, front end design, or a related field. Five (5) years of experience supporting, maintaining, or managing web content using enterprise level content management systems. Experience supporting or contributing to information architecture, page hierarchy, and navigation for complex, multi level websites. Experience using web analytics or reporting tools to support content evaluation and optimization. Experience collaborating with UX, marketing, or technical teams to support usability, user journey, and continuous improvement efforts Knowledge, Skills and Abilities
Demonstrated ability to organize, structure, and maintain complex information within CMS environments to produce clear, usable, and well structured web pages. Strong written and verbal communication skills, with the ability to coordinate effectively with multiple stakeholders and campus partners. Demonstrated organizational skills, attention to detail, and ability to manage multiple concurrent tasks or projects in a deadline driven environment. Strong understanding of front end web concepts, including HTML and CSS, as applied to CMS page structure, templates, and components in alignment with accessibility standards and institutional guidelines. Familiarity with search engine optimization (SEO) principles and the application of SEO best practices within a CMS environment.
Other Requirements
Workplace and Eligibility Conditions
Benefits Eligible Yes
Benefits at UTA
We are proud to offer a comprehensive benefits package to all our employees at the University. https://www.uta.edu/hr/employee-benefits
To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link: https://resources.uta.edu/hr/services/records/compensation-tools.php
CBC Requirement
It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University.
This position may have access to critical infrastructure as defined by Section 113.001(2) of the Texas Business and Commerce Code. If so, to be hired for and continue to be employed in this position you must maintain the security or integrity of the infrastructure as set forth in Texas Executive Order GA-48. By assuming this position, and
if you have access to critical infrastructure , you authorize the University to conduct routine background checks.
EEO Statement
It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University's compliance with this policy.
University Information
The University of Texas at Arlington (UTA) is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. As a comprehensive teaching, research, and public service institution, UTA is dedicated to the advancement of knowledge through scholarship and creative work. With an enrollment of more than 42,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 "Very High Research Activity" institution and nationally recognized for its commitment to student success and service. It ranks No. 5 in Military Times' "Best for Vets: Colleges" and is the top university in North Texas for its graduates' salaries (The Wall Street Journal). UTA is designated as both a Hispanic-Serving Institution and an Asian American and Native American Pacific Islander-Serving Institution and is No. 6 for undergraduate ethnic diversity in the United States (U.S. News & World Report, 2023). With a global alumni network of approximately 280,000 - including leaders at many of the 24 Fortune 500 companies headquartered in North Texas - UTA contributes an estimated $29 billion annually to the Texas economy.
UTA is expanding its regional footprint by building a regional campus, called UTA West, in Parker County on the far west side of Fort Worth. It is scheduled to open in fall 2028. This initiative aligns with the university's strategic growth and commitment to serving the broader community. Furthermore, UTA has launched the RISE 100 initiative, aiming to recruit 100 new tenure-system faculty to strengthen its research enterprise and leadership in key academic areas. Learn more at
https://www.uta.edu/administration/president/strategic-plan/rise100 .
This is an exciting time to join UTA and contribute to its bold vision for the future.
ADA Accommodations
The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email
ADADocs@uta.edu .
Posting Detail Information
Number of Vacancies 1
Open Until Filled
Minimum Number of References Required 3
Maximum Number of References Accepted 3
Special Instructions to Applicants
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
Position Information
Posting Number S06676P
Position Title Digital Content Marketing Coordinator
Department VP Mktng, Msgn, & Engmnt
Location Arlington
Position Status Full-time
Work Schedule
Monday - Friday; 8:00am - 5:00pm May require travel, evening and weekend hours. Use of a personal vehicle for work-related local travel. Some local and regional travel required for meetings, events and conferences. Salary Salary is commensurate based on qualifications and relevant experience.
Pay Basis Monthly
Job Summary
The Digital Content Marketing Coordinator supports the University of Texas at Arlington's digital communications and marketing efforts by coordinating, building, maintaining, and optimizing content within the University content management systems (CMS). This position focuses on content operations, CMS page development, project coordination and quality assurance to ensure that University web content is accurate, accessible, compliant, and aligned with institutional priorities.
Working collaboratively with campus partners, the coordinator supports the execution of the University's digital content strategy, assists with the implementation of approved messaging, applies SEO and contributes to discussions centering around user experience (UX) and user journey across University web properties.
Essential Duties and Responsibilities
Content Operations & CMS Management
Build, update, and maintain webpages within University-approved content management systems using established templates, components, and approved content. Coordinate the review, approval, publishing, and ongoing maintenance of digital content to ensure accuracy, consistency, accessibility, and compliance with University branding, editorial standards, and applicable policies. Work collaboratively with publications, media relations, OIT, and other campus stakeholders to ensure content on primary University webpages remains current and aligned with institutional goals. Manage content-related workflows, schedules, and dependencies to support timely updates to University web properties. Conduct quality assurance reviews of web pages, including page structure, links, metadata.
Digital Marketing & SEO Support
Support digital marketing and communications initiatives by coordinating and implementing campaign-related webpages, landing pages, and updates within the CMS. Apply and maintain SEO best practices on University webpages, including metadata, page structure, internal linking, and accessibility standards, in coordination with marketing and analytics partners. Assist with the use of analytics, marketing automation, and personalization tools, as appropriate.
Collaboration, UX, and User Journey
Collaborate with UX designer, social media staff, and marketing leadership to ensure effective translation of approved strategies and messaging into CMS page builds and updates. Contribute to discussions centering around user experience (UX), information architecture, and user journey, offering input based on CMS implementation, content structure, and usability considerations.
Project Management
Ability to Manage the projects assigned Coordinate and assign staff for the successful completion of projects Maintain communication with stakeholders
This position is considered essential personnel and thus may be required to be in communication with other University Communications staff and senior administrators, and/or perform key work tasks, in off-hours or off-location conditions as required to execute special projects or critical communications as conditions may demand.
Minimum Qualifications
Associate's degree or equivalent combination of education and experience in communications, marketing, front end design, or a related field. Two (2) years of experience supporting, maintaining, or managing web content using a content management system (CMS). Experience of HTML markup as it relates to structuring content for the web within a CMS. Preferred Qualifications
Bachelor's degree or equivalent in communications, marketing, front end design, or a related field. Five (5) years of experience supporting, maintaining, or managing web content using enterprise level content management systems. Experience supporting or contributing to information architecture, page hierarchy, and navigation for complex, multi level websites. Experience using web analytics or reporting tools to support content evaluation and optimization. Experience collaborating with UX, marketing, or technical teams to support usability, user journey, and continuous improvement efforts Knowledge, Skills and Abilities
Demonstrated ability to organize, structure, and maintain complex information within CMS environments to produce clear, usable, and well structured web pages. Strong written and verbal communication skills, with the ability to coordinate effectively with multiple stakeholders and campus partners. Demonstrated organizational skills, attention to detail, and ability to manage multiple concurrent tasks or projects in a deadline driven environment. Strong understanding of front end web concepts, including HTML and CSS, as applied to CMS page structure, templates, and components in alignment with accessibility standards and institutional guidelines. Familiarity with search engine optimization (SEO) principles and the application of SEO best practices within a CMS environment.
Other Requirements
Workplace and Eligibility Conditions
Benefits Eligible Yes
Benefits at UTA
We are proud to offer a comprehensive benefits package to all our employees at the University. https://www.uta.edu/hr/employee-benefits
To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link: https://resources.uta.edu/hr/services/records/compensation-tools.php
CBC Requirement
It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University.
This position may have access to critical infrastructure as defined by Section 113.001(2) of the Texas Business and Commerce Code. If so, to be hired for and continue to be employed in this position you must maintain the security or integrity of the infrastructure as set forth in Texas Executive Order GA-48. By assuming this position, and
if you have access to critical infrastructure , you authorize the University to conduct routine background checks.
EEO Statement
It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University's compliance with this policy.
University Information
The University of Texas at Arlington (UTA) is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. As a comprehensive teaching, research, and public service institution, UTA is dedicated to the advancement of knowledge through scholarship and creative work. With an enrollment of more than 42,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 "Very High Research Activity" institution and nationally recognized for its commitment to student success and service. It ranks No. 5 in Military Times' "Best for Vets: Colleges" and is the top university in North Texas for its graduates' salaries (The Wall Street Journal). UTA is designated as both a Hispanic-Serving Institution and an Asian American and Native American Pacific Islander-Serving Institution and is No. 6 for undergraduate ethnic diversity in the United States (U.S. News & World Report, 2023). With a global alumni network of approximately 280,000 - including leaders at many of the 24 Fortune 500 companies headquartered in North Texas - UTA contributes an estimated $29 billion annually to the Texas economy.
UTA is expanding its regional footprint by building a regional campus, called UTA West, in Parker County on the far west side of Fort Worth. It is scheduled to open in fall 2028. This initiative aligns with the university's strategic growth and commitment to serving the broader community. Furthermore, UTA has launched the RISE 100 initiative, aiming to recruit 100 new tenure-system faculty to strengthen its research enterprise and leadership in key academic areas. Learn more at
https://www.uta.edu/administration/president/strategic-plan/rise100 .
This is an exciting time to join UTA and contribute to its bold vision for the future.
ADA Accommodations
The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email
ADADocs@uta.edu .
Posting Detail Information
Number of Vacancies 1
Open Until Filled
Minimum Number of References Required 3
Maximum Number of References Accepted 3
Special Instructions to Applicants
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.