Digital Content Marketing Coordinator
University of Texas at Arlington, Arlington, TX, United States
Position Information
Posting Number: S06676P
Position Title: Digital Content Marketing Coordinator
Department: VP Marketing, Messaging & Engagement
Location: Arlington
Position Status: Full-time
Work Schedule: Monday – Friday; 8:00am – 5:00pm
Travel: May require travel, evening and weekend hours; use of a personal vehicle for local work‑related travel; some local and regional travel required for meetings, events and conferences.
Salary and Pay Basis
Salary is commensurate based on qualifications and relevant experience.
Pay Basis: Monthly
Job Summary The Digital Content Marketing Coordinator supports the University of Texas at Arlington’s digital communications and marketing efforts by coordinating, building, maintaining, and optimizing content within the University content management systems (CMS). This position focuses on content operations, CMS page development, project coordination, and quality assurance to ensure that University web content is accurate, accessible, compliant, and aligned with institutional priorities. Working collaboratively with campus partners, the coordinator supports the execution of the University’s digital content strategy, assists with approved messaging, applies SEO, and contributes to discussions centering around user experience (UX) and user journey across University web properties.
Essential Duties and Responsibilities
Content Operations & CMS Management
Build, update, and maintain webpages within University‑approved content management systems using established templates, components, and approved content.
Coordinate the review, approval, publishing, and ongoing maintenance of digital content to ensure accuracy, consistency, accessibility, and compliance with University branding, editorial standards, and applicable policies.
Work collaboratively with publications, media relations, OIT, and other campus stakeholders to ensure content on primary University webpages remains current and aligned with institutional goals.
Manage content‑related workflows, schedules, and dependencies to support timely updates to University web properties.
Conduct quality assurance reviews of web pages, including page structure, links, and metadata.
Digital Marketing & SEO Support
Support digital marketing and communications initiatives by coordinating and implementing campaign‑related webpages, landing pages, and updates within the CMS.
Apply and maintain SEO best practices on University webpages, including metadata, page structure, internal linking, and accessibility standards, in coordination with marketing and analytics partners.
Assist with the use of analytics, marketing automation, and personalization tools, as appropriate.
Collaboration, UX, and User Journey
Collaborate with UX designers, social media staff, and marketing leadership to ensure effective translation of approved strategies and messaging into CMS page builds and updates.
Contribute to discussions centering around user experience (UX), information architecture, and user journey, offering input based on CMS implementation, content structure, and usability considerations.
Project Management
Manage the projects assigned, coordinate and assign staff for successful completion, and maintain communication with stakeholders.
Minimum Qualifications
Associate’s degree or equivalent combination of education and experience in communications, marketing, front end design, or a related field.
Two (2) years of experience supporting, maintaining, or managing web content using a content management system (CMS).
Experience of HTML markup as it relates to structuring content for the web within a CMS.
Preferred Qualifications
Bachelor’s degree or equivalent in communications, marketing, front end design, or a related field.
Five (5) years of experience supporting, maintaining, or managing web content using enterprise‑level content management systems.
Experience supporting or contributing to information architecture, page hierarchy, and navigation for complex, multi‑level websites.
Experience using web analytics or reporting tools to support content evaluation and optimization.
Experience collaborating with UX, marketing, or technical teams to support usability, user journey, and continuous improvement efforts.
Knowledge, Skills and Abilities
Demonstrated ability to organize, structure, and maintain complex information within CMS environments to produce clear, usable, and well‑structured web pages.
Strong written and verbal communication skills, with the ability to coordinate effectively with multiple stakeholders and campus partners.
Demonstrated organizational skills, attention to detail, and ability to manage multiple concurrent tasks or projects in a deadline‑driven environment.
Strong understanding of front‑end web concepts, including HTML and CSS, as applied to CMS page structure, templates, and components in alignment with accessibility standards and institutional guidelines.
Familiarity with search engine optimization (SEO) principles and the application of SEO best practices within a CMS environment.
Benefits We are proud to offer a comprehensive benefits package to all our employees at the University. To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link: https://resources.uta.edu/hr/services/records/compensation-tools.php
EEO Statement It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally‑protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy.
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Posting Number: S06676P
Position Title: Digital Content Marketing Coordinator
Department: VP Marketing, Messaging & Engagement
Location: Arlington
Position Status: Full-time
Work Schedule: Monday – Friday; 8:00am – 5:00pm
Travel: May require travel, evening and weekend hours; use of a personal vehicle for local work‑related travel; some local and regional travel required for meetings, events and conferences.
Salary and Pay Basis
Salary is commensurate based on qualifications and relevant experience.
Pay Basis: Monthly
Job Summary The Digital Content Marketing Coordinator supports the University of Texas at Arlington’s digital communications and marketing efforts by coordinating, building, maintaining, and optimizing content within the University content management systems (CMS). This position focuses on content operations, CMS page development, project coordination, and quality assurance to ensure that University web content is accurate, accessible, compliant, and aligned with institutional priorities. Working collaboratively with campus partners, the coordinator supports the execution of the University’s digital content strategy, assists with approved messaging, applies SEO, and contributes to discussions centering around user experience (UX) and user journey across University web properties.
Essential Duties and Responsibilities
Content Operations & CMS Management
Build, update, and maintain webpages within University‑approved content management systems using established templates, components, and approved content.
Coordinate the review, approval, publishing, and ongoing maintenance of digital content to ensure accuracy, consistency, accessibility, and compliance with University branding, editorial standards, and applicable policies.
Work collaboratively with publications, media relations, OIT, and other campus stakeholders to ensure content on primary University webpages remains current and aligned with institutional goals.
Manage content‑related workflows, schedules, and dependencies to support timely updates to University web properties.
Conduct quality assurance reviews of web pages, including page structure, links, and metadata.
Digital Marketing & SEO Support
Support digital marketing and communications initiatives by coordinating and implementing campaign‑related webpages, landing pages, and updates within the CMS.
Apply and maintain SEO best practices on University webpages, including metadata, page structure, internal linking, and accessibility standards, in coordination with marketing and analytics partners.
Assist with the use of analytics, marketing automation, and personalization tools, as appropriate.
Collaboration, UX, and User Journey
Collaborate with UX designers, social media staff, and marketing leadership to ensure effective translation of approved strategies and messaging into CMS page builds and updates.
Contribute to discussions centering around user experience (UX), information architecture, and user journey, offering input based on CMS implementation, content structure, and usability considerations.
Project Management
Manage the projects assigned, coordinate and assign staff for successful completion, and maintain communication with stakeholders.
Minimum Qualifications
Associate’s degree or equivalent combination of education and experience in communications, marketing, front end design, or a related field.
Two (2) years of experience supporting, maintaining, or managing web content using a content management system (CMS).
Experience of HTML markup as it relates to structuring content for the web within a CMS.
Preferred Qualifications
Bachelor’s degree or equivalent in communications, marketing, front end design, or a related field.
Five (5) years of experience supporting, maintaining, or managing web content using enterprise‑level content management systems.
Experience supporting or contributing to information architecture, page hierarchy, and navigation for complex, multi‑level websites.
Experience using web analytics or reporting tools to support content evaluation and optimization.
Experience collaborating with UX, marketing, or technical teams to support usability, user journey, and continuous improvement efforts.
Knowledge, Skills and Abilities
Demonstrated ability to organize, structure, and maintain complex information within CMS environments to produce clear, usable, and well‑structured web pages.
Strong written and verbal communication skills, with the ability to coordinate effectively with multiple stakeholders and campus partners.
Demonstrated organizational skills, attention to detail, and ability to manage multiple concurrent tasks or projects in a deadline‑driven environment.
Strong understanding of front‑end web concepts, including HTML and CSS, as applied to CMS page structure, templates, and components in alignment with accessibility standards and institutional guidelines.
Familiarity with search engine optimization (SEO) principles and the application of SEO best practices within a CMS environment.
Benefits We are proud to offer a comprehensive benefits package to all our employees at the University. To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link: https://resources.uta.edu/hr/services/records/compensation-tools.php
EEO Statement It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally‑protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy.
#J-18808-Ljbffr