WHO WE ARE
The Humane League (THL) is a global nonprofit working to end the abuse of animals raised for food. Recognized as a Top Charity by Animal Charity Evaluators for multiple years running, we are regarded as one of the most effective animal protection organizations in the world. We are a high-impact, mission-driven team that uses our time, talent, and resources strategically to dismantle factory farming and create lasting change for farmed animals worldwide. We set bold goals, embrace continuous improvement, and hold ourselves accountable to the animals who depend on us. As a fully remote organization with 100+ staff across the globe, we collaborate across borders and with partner organizations to build a powerful, united movement for animals.
YOUR OPPORTUNITY
As Digital Advertising Lead, you will lead the execution and optimization of THL's digital advertising program during a parental leave coverage period. Your responsibilities include implementing and optimizing ad campaigns across multiple objectives and platforms, managing day-to-day ad performance, and collaborating with stakeholders across the organization to deliver high-impact digital advertising. You bring hands‑on experience in digital ad creation and management, along with practical data analysis, attention to detail, problem‑solving, and collaboration skills. This position reports directly to the Associate Vice President of Digital Engagement.
Please note that this role involves working with content that depicts cruel practices, in service of exposing and ending animal abuse.
This is a temporary, full‑time remote position for approximately 7 months, and may be extended or shortened at THL's discretion. Because THL is a global organization, you may be required to work occasional hours outside of 9am - 5pm, depending on your time zone.
This position is based in the United States. The successful candidate must be authorized to work in the United States.
ESSENTIAL FUNCTIONS
Digital Ad Campaign Execution
Supporter Acquisition: Drive qualified online supporter acquisition through targeted ad campaigns
Supporter Engagement: Maintain pressure on corporate targets by driving supporters to action at key campaign moments
Supporter Retention: Execute retargeting campaigns to maintain supporter connections
Fundraising: Implement evergreen and quarterly fundraising campaigns for donor acquisition, retention, and monthly giving, in collaboration with the Development team
Corporate Engagement: Execute corporate campaign ads and targeted outreach initiatives
Public Policy: Support time‑sensitive legislative action campaigns
Other initiatives: Support ad campaigns for merch promotion, organizing recruitment, event promotion, and other organizational priorities as needed
Content Coordination
Select compelling visuals and write persuasive ad copy for campaigns
Coordinate with THL's Video and Design teams to produce ad assets as needed
Partner with THL's Content team to support landing page optimization for ad‑driven conversions
Provide input on ad creative and help guide development of visual assets
Performance Monitoring & Reporting
Monitor daily performance and spending of ads (Monday – Friday), ensuring campaigns stay within budget
Track KPIs and campaign performance across all active ad sets
Compile monthly performance reports with key insights and recommendations
Identify trends and suggest optimization opportunities based on performance data
Budget Management
Manage day‑to‑day allocation of advertising budgets across campaigns
Ensure efficient spending aligned with campaign objectives and organizational priorities
Collaboration & Optimization
Work with the AVP of Digital Engagement, Digital Engagement Team, and other stakeholders to align ad campaigns with organizational communication needs
Conduct ongoing A/B testing and optimization to improve campaign performance
Build strong working relationships with cross‑functional partners to support campaign success
In addition to the above essential job duties, other duties may be assigned as business needs arise. These may include non‑essential, marginal job duties.
REQUIRED SKILLS
Experience: Experience running and optimizing digital ads on platforms such as Meta (Facebook, Instagram), and Google. Ability to produce impactful, attention‑grabbing ad creative and execute digital advertising campaigns effectively. Must be able to complete Meta advertiser verification to run ads targeting U.S. audiences.
Technical Proficiency: Hands‑on expertise with Meta Ads Manager and other digital advertising platforms. Comfortable learning new tools and technologies as needed.
Collaboration: Works effectively with cross‑functional teams, actively supports team goals, contributes valuable ideas, and adapts to changing team dynamics.
Problem Solving: Independently resolves routine problems and troubleshoots campaign performance issues using past experiences and available resources. Comfortable proposing improvements and addressing challenges.
Communication: Strong written and verbal skills, with the ability to write compelling ad copy, explain ideas clearly and concisely, and ensure messages are easily understood by different audiences.
Time Management: Plans and prioritizes work effectively to ensure efficient task completion and adherence to deadlines. Manages multiple concurrent campaigns while maintaining attention to detail.
Adaptability: Proactively responds to changes in work environment or project requirements. Effectively shifts priorities and seeks opportunities to develop new skills.
Data Analysis: Ability to interpret campaign performance data, identify trends and apply insights to optimize campaigns.
Strategic Awareness: Understands how individual tasks align with broader organizational strategy. Contributes ideas for process enhancements that support team objectives.
For priority consideration, please submit your application by April 10, 2026 at 11:59 pm ET. After this date, we will begin advancing candidates through the hiring process and may close the role. New candidates are welcome to apply as long as this job opening is listed on our website. If you are experiencing technical issues, please contact careers@thehumaneleague.org.
Hiring Timeline
Work Simulation Exercise (completed remotely)
Interview (via video call)
Each stage is expected to last a week or two on average. For full details of our full‑time position recruitment process, please review this document (this will vary for temporary roles; please see the above bullet points for this role's specific stages).
Compensation and Benefits
$68,473 - $83,689 for candidates based in the United States
At The Humane League, we are committed to fair, consistent, and transparent compensation. We use a structured job architecture and step system to determine salary based on a role's scope and an individual's total years of relevant experience. To ensure equity, we follow a no‑negotiation policy for salaries. Candidates whose experience places them at step 5 or higher within their job level are awarded a "Senior" title designation.
Employees enjoy full medical coverage, optional dental and vision packages, paid sick leave, a 401(k) retirement plan with matching, pet care & Rx discount plans, working from home, up to 16 weeks of paid parental leave for eligible employees, wellness benefits, paid holidays, flexible vacation time, professional development, and the supportive environment at The Humane League!
Equal Employment Opportunity
THL is an equal opportunity employer. THL does not discriminate on the basis of any legally protected classifications, including but not limited to race, color, age, national origin, ethnicity, religious creed or belief, physical or mental disability, marital or familial status, legally protected medical condition, genetic information, military or veteran status, gender, sexual orientation, citizenship status, or any other status or classification protected by applicable federal, state, and local law. THL is committed to the importance of non‑discriminatory practices within the nonprofit sector, and strongly encourages all interested candidates to apply.
Reasonable Accommodations
The Humane League is committed to fully supporting all qualified individuals. As part of this commitment, THL provides reasonable accommodations for persons with disabilities in accordance with applicable federal, state, and local laws throughout the hiring process and employment if hired. If a reasonable accommodation is needed, please contact the People team at accommodations@thehumaneleague.org to initiate the interactive process. THL complies with the Americans with Disabilities Act, the Pregnant Workers Fairness Act, Title VII of the Civil Rights Act, and all other applicable state and local laws.
AI Policy
Original work and thought are essential in the hiring process and allow us to evaluate you based on your own skills and competency. Therefore, the use of artificial intelligence (ChatGPT, Gemini, Rytr, Google Assistant, etc) to generate responses is strictly prohibited. By submitting this application you agree to comply with our AI Policy. Violations of this policy in any part of the recruitment process will result in being dismissed from consideration. If you need a reasonable accommodation to this policy, please see above for more information.
Communications From Greenhouse During Hiring Process
We have occasionally had issues with emails from Greenhouse being captured by spam filters and going to the spam folder. Because we utilize Greenhouse for all notifications regarding your application, please double check your spam folder in case important communications have been routed there.
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In Summary: As Digital Advertising Lead, you will lead the execution and optimization of THL's digital advertising program during a parental leave coverage period . Your responsibilities include implementing and optimizing ad campaigns across multiple objectives and platforms, managing day-to-day ad performance . This position reports directly to the Associate Vice President of Digital Engagement .
En Español:
WHO WE ARE The Humane League (THL) es una organización global sin fines de lucro que trabaja para acabar con el abuso de animales criados para alimentos. Reconocida como la principal organización benéfica por los evaluadores de caridad animal desde hace varios años consecutivos, somos considerada como una de las organizaciones más efectivas de protección animal del mundo. Somos un equipo de alto impacto y dirigido a misión que utiliza nuestro tiempo, talento y recursos estratégicamente para desmantelar la agricultura industrial y crear cambios duraderos para los animales de granja en todo el mundo. Nos fijamos objetivos audaces, adoptamos mejoras continuas y rendemos cuentas ante los animales que dependen de nosotros. Como una organización plenamente responsable con más de 100 empleados en el mundo entero, colaboramos a través de fronteras y con organizaciones asociadas para construir un movimiento práctico e integrado para animales. Este puesto reporta directamente al Vicepresidente Asociado de Digital Engagement. Tenga en cuenta que este rol implica trabajar con contenido que retrata prácticas crueles, a fin de exponer y acabar con el abuso animal. Se trata de un cargo remoto temporal a tiempo completo durante aproximadamente 7 meses, y puede ser extendido o acortado a discreción de THL. Como THL es una organización global, se le puede exigir que trabaje horas ocasionales fuera de las 9 am - 5 pm, dependiendo de su zona horaria. El candidato exitoso debe estar autorizado a trabajar en los Estados Unidos. FUNCCIONAS ESSENTIALES Campañas de recaudación de fondos para la adquisición, retención y ejecución mensual de anuncios digitales: impulsar la obtención de seguidores online calificados mediante campañas publicitarias dirigidas Aligamiento del apoyo: mantener la presión sobre las metas corporativas impulsando a los partidarios a actuar en momentos clave de la campaña Recuperación del respaldo: ejecutar campaña de retargeting para mantener conexiones con los seguidores Recaudando fondos: Implementar campanas permanentes y trimestrales de recopilación de recursos para la captación de donantes, conservación y mantenimiento mensuales, en colaboración con el equipo de desarrollo Engagamiento corporativo Ejecutar anuncios empresariales y objetivos específicos Apoyar acciones legislativas sensibles al tiempo Otras iniciativas: apoyar a los socios de trabajo que participen en actividades de promoción transversal, organizar eventos de contratación y otros grupos de interés Aspectos de mercadotecnia y otras tareas estratégicas Técnicas para mejorar el rendimiento del contenido Los esfuerzos de gestión de proyectos pueden ser creativos e integrados como una forma más eficaz Conclusiones de planificación y coordinación de las necesidades de los equipos de trabajo (MQ&A) Estos pueden incluir tareas laborales no esenciales y marginales. SKILLS REQUIRIDAS Experiencia: experiencia en la ejecución y optimización de anuncios digitales en plataformas como Meta (Facebook, Instagram) y Google. Capacidad para producir anuncios creativos e innovadores con impacto y ejecutar campañas publicitarias digitales de manera efectiva. Debe ser capaz de completar la verificación por parte de los anunciantes Meta para publicar anuncios dirigidos a audiencias estadounidenses. Proficiencia técnica: conocimientos prácticos con Meta Ads Manager y otras plataformas de publicidad digital. Aprendizaje cómodo de nuevas herramientas y tecnologías según sea necesario. Colaboración: Trabaja eficazmente con equipos interfuncionales, apoya activamente objetivos del equipo, presenta mensajes valiosos y se adapta a la dinámica del equipo. Resolución de problemas: soluciona independientemente problemas rutinarios y desafíos para ejecutir anuncios destinados al público estadounidense. El análisis de datos: Capacidad para interpretar los datos del desempeño de la campaña, identificar tendencias y aplicar ideas para optimizar las campañas. Conciencia estratégica: Comprende cómo se alinean las tareas individuales con una estrategia organizativa más amplia. Contribuye a ideas para mejorar el proceso que apoyen los objetivos del equipo. Para consideración prioritaria, envíe su solicitud antes del 10 de abril de 2026 a las 11:59 pm ET. Después de esta fecha, comenzaremos a avanzar en el proceso de contratación y podemos cerrar el papel. Los nuevos candidatos son bienvenidos a solicitar mientras este puesto esté listado en nuestra página web. Si tiene problemas técnicos, póngase en contacto con careers@thehumaneleague.org. A los candidatos cuya experiencia les coloca en el nivel de trabajo 5 o superior se les otorga una designación de título "Senior". Los empleados disfrutan de cobertura médica completa, paquetes dental y visuales opcionales, licencia por enfermedad remunerada, un plan de jubilación con ajuste, planes de cuidado de mascotas y descuentos Rx, trabajando desde casa, hasta 16 semanas de licencia parental pagada para empleados elegibles, beneficios de bienestar, vacaciones pagadas, tiempo de vacaciones flexible, desarrollo profesional y el entorno favorable de la Liga Humana. Como parte de este compromiso, THL proporciona acomodamientos razonables para las personas con discapacidad de acuerdo a las leyes federales, estatales y locales aplicables durante todo el proceso de contratación y empleo si se contratan. Si es necesario un alojamiento razonable, póngase en contacto con el equipo People en accommodations@thehumaneleague.org para iniciar el proceso interactivo. THL cumple con la Ley sobre los estadounidenses con discapacidades, la Ley de Equidad de Trabajadores Graves, el Título VII de la Ley del Derecho Civil y todas las demás leyes estatais y locales vigentes. La política de inteligencia artificial (AI) El trabajo original y pensamiento son esenciales en el procedimiento de reclutamiento y nos permiten evaluarlo basándose en su propio spam y competencia. Por lo tanto, el uso de inteligencias artificiales (ChatGPT, Gemini, Rytr, Google Spamant, etc.) para generar respuestas está estrictamente prohibido.