Principal, Enterprise Sports Marketing Campaigns
Cypress HCM, New York, NY, United States
Job Details
- Principal, Enterprise Sports Marketing Campaigns (Contract)
- Location: New York, NY 10011 (Hybrid)
- Duration: 5/11/2026 to 11/13/2026
- Team: DX AMER Ops
- Reporting to the Director of Sports Marketing & Innovation, you will manage enterprise marketing and technology campaigns with top sports
- organizations (such as the NFL and MLB) to boost brand visibility, increase fan engagement, and amplify Adobe’s presence across all sports
- platforms. Leveraging your expertise in integrated marketing, you’ll coordinate impactful campaigns across web, social, media, brand, PR,
- partners, advertising, and live events—highlighting how Adobe’s AI technology transforms next-generation fan experiences
- Manage and execute comprehensive enterprise sports marketing programs that enhance brand visibility, drive fan engagement, and
- maximize Adobe impact across all sports-related platforms and partnerships.
- Collaborate with the Global Sports Marketing team on end-to-end planning and delivery of integrated marketing campaigns—spanning
- content, web, social, media, advertising and flagship events.
- Manage Adobe Enterprise campaign planning cycles, from annual partnership calendars to real-time activations around major flagship
- sporting events (Super Bowl, World Series, etc.).
- Align cross-region and global stakeholders to ensure messaging consistency and cultural relevance in every market.
- Collaborate with cross-functional teams on developing immersive activations that help bring the value of Adobe Enterprise technology to life across our sports partnerships.
- Possess a solution-oriented mindset, and the ability to adapt strategies as priorities shift.
- Display a measured, mature, organized, and polished approach to stakeholder communication and collaboration.
- Comfortable in managing budgets within Excel
- Ability to leverage proven methodologies and draw on effective practices from previous experience, such as work at Adobe or a similar environment.
- Experience using Excel, PowerPoint, Word, SharePoint, Slack, Workfront, AI tools.
- Bachelor’s degree in marketing, business, or a related field required; MBA or advanced degree preferred.
- 5-7+ years of experience in enterprise marketing.
- Proven track record developing integrated marketing campaigns with sports organizations required.
- Experience working with cross-functional global teams, ability to lead & influence without direct authority.
- Strong experience working with sports organizations, creativity and technical prowess to emphasize the power of AI in customer experiences required.
- Strong storytelling and executive-facing communication skills.
- Location: NY/NJ/CT-based highly preferred to support strategic alignment with key Sports Partners headquarters in NYC. 10%-15% annually, with peak activity during key tentpole events, regular sports league HQ meetings, Adobe Summit, and internal field alignment.
- $85.00 to $95.47 per hour.