Communications, Content & Channel Strategy
Liberty Mutual Insurance, Boston, MA, United States
Description
Ideal locations: Boston, MA or Portsmouth, NH (these locations require a hybrid work model, 2 days in office, 3 days at home).
Additional locations: New York City - would NOT require hybrid work model
This role is responsible for supporting the integration of enterprise narratives and storytelling across the organization’s communication channels, ensuring content is aligned, audience-appropriate, and effectively activated. The position helps connect enterprise strategy to channel execution by shaping how stories are adapted, distributed, and experienced across internal and external touchpoints.
Working in close partnership with the Director of Enterprise Storytelling, this role complements high-impact storytelling initiatives by supporting scalable content, managing editorial channels, and ensuring enterprise content is leveraged consistently and strategically across the organization.
Key Responsibilities:
Enterprise Channel Strategy & Integration
Supporting channel strategy, growth, engagement with and evolution of enterprise communication channels, with a primary focus on internal platforms such as our company intranet (myLiberty), enterprise social platforms (Communities), email communication guidelines, newsletters and executive display channels.
Partner with external channel owners (e.g., social media, marketing, talent marketing) to ensure enterprise content is aligned to the right channels and audiences.
Participate in design of how enterprise channels work together as a cohesive ecosystem rather than standalone platforms.
Help ensure enterprise narratives and storytelling priorities are consistently reflected across channel experiences.
Identify opportunities to improve reach, clarity, and audience engagement across communication touchpoints.
Narrative Activation & Content Adaptation
Translate enterprise stories and narratives into channel-ready content approaches that can be adapted across audiences and formats.
Adapt and repurpose signature storytelling assets (e.g., video and multimedia content) to ensure they are fit-for-purpose across channels such as employee communications, social media, recruiting, leadership engagement, and events.
Partner with communications and business teams to embed enterprise narratives into functional and departmental communications.
Advise stakeholders on how to activate enterprise stories within their channels.
Editorial Leadership & Channel Management
Support enterprise editorial planning, including maintaining an integrated editorial calendar across enterprise channels.
Serve as editor for key enterprise platforms, including:
Intranet homepage and news features
Enterprise newsletters (e.g., Latest @ Liberty, Manager Bulletin)
Communities strategy and enterprise voice strategy
Lead select enterprise channel content.
Maintain visibility into channel utilization and opportunities for improvement.
Explore new formats, tools, and approaches that enhance storytelling effectiveness and channel experience.
Contribute to evolving best practices for enterprise communications integration
Scalable Storytelling Development
Create and manage storytelling content that complements flagship productions, including written features, employee or customer highlights, short-form multimedia content, and quick-turn stories tied to business initiatives.
Maintain a steady cadence of storytelling outputs to reinforce enterprise priorities throughout the year.
Partner with the Director of Enterprise Storytelling to ensure alignment between high-impact productions and ongoing storytelling needs.
Content Governance & Standards
Maintain and evolve the enterprise narrative library to ensure messaging is current, accessible and usable across the organization, including company stats.
Maintain enterprise communication style guidelines.
Maintain and socialize enterprise channel guidelines to support consistent, effective communication practices.
Provide guidance to stakeholders to improve content quality and alignment across the enterprise.
Qualifications
Bachelor’s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required
Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization
Requires advanced knowledge of marketing communications principles and practices
Experience working with and/or managing outside agencies
Experience managing communication channels, editorial planning, or content ecosystems.
Strong writing and content development skills.
Strong oral and written communication skills required
Ability to work in a fast-paced environment and work on multiple priorities
Strong knowledge of relevant technologies
Strong organizational, coordination, project management, and analytical skills
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Additional locations: New York City - would NOT require hybrid work model
This role is responsible for supporting the integration of enterprise narratives and storytelling across the organization’s communication channels, ensuring content is aligned, audience-appropriate, and effectively activated. The position helps connect enterprise strategy to channel execution by shaping how stories are adapted, distributed, and experienced across internal and external touchpoints.
Working in close partnership with the Director of Enterprise Storytelling, this role complements high-impact storytelling initiatives by supporting scalable content, managing editorial channels, and ensuring enterprise content is leveraged consistently and strategically across the organization.
Key Responsibilities:
Enterprise Channel Strategy & Integration
Supporting channel strategy, growth, engagement with and evolution of enterprise communication channels, with a primary focus on internal platforms such as our company intranet (myLiberty), enterprise social platforms (Communities), email communication guidelines, newsletters and executive display channels.
Partner with external channel owners (e.g., social media, marketing, talent marketing) to ensure enterprise content is aligned to the right channels and audiences.
Participate in design of how enterprise channels work together as a cohesive ecosystem rather than standalone platforms.
Help ensure enterprise narratives and storytelling priorities are consistently reflected across channel experiences.
Identify opportunities to improve reach, clarity, and audience engagement across communication touchpoints.
Narrative Activation & Content Adaptation
Translate enterprise stories and narratives into channel-ready content approaches that can be adapted across audiences and formats.
Adapt and repurpose signature storytelling assets (e.g., video and multimedia content) to ensure they are fit-for-purpose across channels such as employee communications, social media, recruiting, leadership engagement, and events.
Partner with communications and business teams to embed enterprise narratives into functional and departmental communications.
Advise stakeholders on how to activate enterprise stories within their channels.
Editorial Leadership & Channel Management
Support enterprise editorial planning, including maintaining an integrated editorial calendar across enterprise channels.
Serve as editor for key enterprise platforms, including:
Intranet homepage and news features
Enterprise newsletters (e.g., Latest @ Liberty, Manager Bulletin)
Communities strategy and enterprise voice strategy
Lead select enterprise channel content.
Maintain visibility into channel utilization and opportunities for improvement.
Explore new formats, tools, and approaches that enhance storytelling effectiveness and channel experience.
Contribute to evolving best practices for enterprise communications integration
Scalable Storytelling Development
Create and manage storytelling content that complements flagship productions, including written features, employee or customer highlights, short-form multimedia content, and quick-turn stories tied to business initiatives.
Maintain a steady cadence of storytelling outputs to reinforce enterprise priorities throughout the year.
Partner with the Director of Enterprise Storytelling to ensure alignment between high-impact productions and ongoing storytelling needs.
Content Governance & Standards
Maintain and evolve the enterprise narrative library to ensure messaging is current, accessible and usable across the organization, including company stats.
Maintain enterprise communication style guidelines.
Maintain and socialize enterprise channel guidelines to support consistent, effective communication practices.
Provide guidance to stakeholders to improve content quality and alignment across the enterprise.
Qualifications
Bachelor’s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required
Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization
Requires advanced knowledge of marketing communications principles and practices
Experience working with and/or managing outside agencies
Experience managing communication channels, editorial planning, or content ecosystems.
Strong writing and content development skills.
Strong oral and written communication skills required
Ability to work in a fast-paced environment and work on multiple priorities
Strong knowledge of relevant technologies
Strong organizational, coordination, project management, and analytical skills
#J-18808-Ljbffr