Assistant Vice President for Marketing & Communications (ECP)
City University of New York, New York, NY, United States
Assistant Vice President for Marketing & Communications (ECP)
POSITION DETAILS The City College of New York (CCNY), a senior college of The City University of New York (CUNY), seeks an innovative Assistant Vice President for Marketing and Communications (AVP) to lead a modern, data-driven transformation of the College's digital experience and institutional brand. Reporting to the Senior Vice President for Institutional Advancement, Communications and External Relations, the AVP serves as CCNY's chief communications and brand officer, responsible for a unified strategy across marketing, creative, digital, web, media relations, and public affairs.
The successful candidate will shape CCNY's marketing and communications ecosystem with a forward-looking vision centered on customer-grade digital UX, brand consistency, and audience-focused engagement. The AVP will elevate CCNY's public website and digital channels, mature analytics and insights, implement governance and accessibility standards, and orchestrate compelling storytelling that advances recruitment, reputation, fundraising, and community engagement.
Duties include but are not limited to: Digital Strategy & Web Leadership
Lead the strategy, roadmap, and execution for CCNY's public website and key digital channels, including UX research, content strategy, information architecture, accessibility, performance, and security.
Implement a centralized governance model (standards, workflows, review/approval processes, service levels) and a college-wide liaison network to keep content accurate, timely, and on-brand.
Integrate analytics (e.g., web, SEO, CRM/CMS signals) to monitor task completion, engagement, and conversion; drive iterative improvements through A/B testing and insights.
Brand & Creative Stewardship
Own the institutional brand strategy and visual identity; ensure coherence across digital, print, social, broadcast, and environmental applications.
Direct development of signature campaigns, recruitment marketing, editorial series, publications, and multimedia assets that amplify CCNY's mission and impact.
Marketing & Audience Growth
Architect multi-channel, audience-centric campaigns that grow awareness, consideration, applications/inquiries, and event participation.
Establish performance frameworks (KPIs, dashboards, pacing reviews) and optimize media mix and creative based on evidence.
Media Relations & Public Affairs
Oversee proactive media strategy, executive visibility, thought leadership, and rapid-responseprotocols;cultivaterelationshipswithlocal,national,andhigher-edmedia.
Coordinatemessagingandalignmentacrossinternalandexternalstakeholders.
Team, Vendors & Operations
Leadanddevelopahigh-performing,multidisciplinaryteamspanningDigital/Web, Marketing & Creative, Editorial/PR, and broadcast (e.g., WHRC).
Recruittokeycapabilitiessupportingdigitaltransformation(e.g.,WebsiteContent& Creative Specialist, Website Data & Technology Assistant) and manage agencies/vendors, RFPs/SOWs, budgets, and contracts.
Promoteacultureofaccessibility,inclusion,andcontinuouslearning.
QUALIFICATIONS This position is in CUNY’s Executive Compensation Plan. All executive positions require a minimum of a bachelor’s degree and eight years’ of related experience.
Preferred Qualifications
Master's degree in marketing, communications, journalism, public affairs, design, or related field.
8+ years of progressive leadership in marketing, communications, or digital strategy in higher education or a similarly complex organization.
Demonstrated success leading enterprise-level digital initiatives (website rebuilds, design systems, content governance, analytics) and brand programs with measurable outcomes.
Strong track record building and managing cross-functional teams, agencies, and vendor portfolios.
Exceptional communication, stakeholder management, and executive advisory skills.
Experience overseeing large-scale website redesigns and digital governance within complex organizations.
Proficiency with web analytics/SEO, content operations, UX research methods, and accessibility standards (e.g., WCAG).
Depth in media relations and issues/crisis communications.
Commitment to equity, inclusion, belonging, and accessibility, and to supporting first-generation students.
CUNY TITLE Assistant Vice President
COMPENSATION AND BENEFITS Salary Range: $175,000 - $195,000. Salary commensurate with education and experience.
CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.
EQUAL EMPLOYMENT OPPORTUNITY CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.
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POSITION DETAILS The City College of New York (CCNY), a senior college of The City University of New York (CUNY), seeks an innovative Assistant Vice President for Marketing and Communications (AVP) to lead a modern, data-driven transformation of the College's digital experience and institutional brand. Reporting to the Senior Vice President for Institutional Advancement, Communications and External Relations, the AVP serves as CCNY's chief communications and brand officer, responsible for a unified strategy across marketing, creative, digital, web, media relations, and public affairs.
The successful candidate will shape CCNY's marketing and communications ecosystem with a forward-looking vision centered on customer-grade digital UX, brand consistency, and audience-focused engagement. The AVP will elevate CCNY's public website and digital channels, mature analytics and insights, implement governance and accessibility standards, and orchestrate compelling storytelling that advances recruitment, reputation, fundraising, and community engagement.
Duties include but are not limited to: Digital Strategy & Web Leadership
Lead the strategy, roadmap, and execution for CCNY's public website and key digital channels, including UX research, content strategy, information architecture, accessibility, performance, and security.
Implement a centralized governance model (standards, workflows, review/approval processes, service levels) and a college-wide liaison network to keep content accurate, timely, and on-brand.
Integrate analytics (e.g., web, SEO, CRM/CMS signals) to monitor task completion, engagement, and conversion; drive iterative improvements through A/B testing and insights.
Brand & Creative Stewardship
Own the institutional brand strategy and visual identity; ensure coherence across digital, print, social, broadcast, and environmental applications.
Direct development of signature campaigns, recruitment marketing, editorial series, publications, and multimedia assets that amplify CCNY's mission and impact.
Marketing & Audience Growth
Architect multi-channel, audience-centric campaigns that grow awareness, consideration, applications/inquiries, and event participation.
Establish performance frameworks (KPIs, dashboards, pacing reviews) and optimize media mix and creative based on evidence.
Media Relations & Public Affairs
Oversee proactive media strategy, executive visibility, thought leadership, and rapid-responseprotocols;cultivaterelationshipswithlocal,national,andhigher-edmedia.
Coordinatemessagingandalignmentacrossinternalandexternalstakeholders.
Team, Vendors & Operations
Leadanddevelopahigh-performing,multidisciplinaryteamspanningDigital/Web, Marketing & Creative, Editorial/PR, and broadcast (e.g., WHRC).
Recruittokeycapabilitiessupportingdigitaltransformation(e.g.,WebsiteContent& Creative Specialist, Website Data & Technology Assistant) and manage agencies/vendors, RFPs/SOWs, budgets, and contracts.
Promoteacultureofaccessibility,inclusion,andcontinuouslearning.
QUALIFICATIONS This position is in CUNY’s Executive Compensation Plan. All executive positions require a minimum of a bachelor’s degree and eight years’ of related experience.
Preferred Qualifications
Master's degree in marketing, communications, journalism, public affairs, design, or related field.
8+ years of progressive leadership in marketing, communications, or digital strategy in higher education or a similarly complex organization.
Demonstrated success leading enterprise-level digital initiatives (website rebuilds, design systems, content governance, analytics) and brand programs with measurable outcomes.
Strong track record building and managing cross-functional teams, agencies, and vendor portfolios.
Exceptional communication, stakeholder management, and executive advisory skills.
Experience overseeing large-scale website redesigns and digital governance within complex organizations.
Proficiency with web analytics/SEO, content operations, UX research methods, and accessibility standards (e.g., WCAG).
Depth in media relations and issues/crisis communications.
Commitment to equity, inclusion, belonging, and accessibility, and to supporting first-generation students.
CUNY TITLE Assistant Vice President
COMPENSATION AND BENEFITS Salary Range: $175,000 - $195,000. Salary commensurate with education and experience.
CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.
EQUAL EMPLOYMENT OPPORTUNITY CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.
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