Manager, Media Activation Retail Search
WPP Media, New York, NY, United States
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.
Be
Extraordinary
by Leading Collectively to Inspire transformational Creativity.
Create an
Open
environment by Balancing People and Client Experiences by Cultivating Trust.
Lead
Optimistically
by Championing Growth and Development to Mobilise the Enterprise.
Role Summary & Impact The Manager, Media Activation Retail Search role will have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their retail expertise to deliver excellence in biddable retail media channels: search and programmatic. They will ensure seamless integration of performance‑led retail media efforts into a holistic commerce strategy, delivering best‑in‑class results across WPP Media agencies.
This role will work as a member of a cross‑functional team and inform, shape, and implement the most advanced performance‑led strategies and solutions to unlock new growth opportunities across biddable channels for clients. This role will be responsible for partnering with agency teams to translate our client’s business briefs into jobs, ensuring collaboration across biddable channels to maximise client outcomes, and assisting in creating frameworks for teams working with retail media networks to develop performance projections and scenarios based on campaign parameters. An entrepreneurial spirit with a bias for action and problem‑solving is necessary to be successful in this role.
Skills and Experience
Manage a team of direct reports and their career development.
Oversee search and programmatic media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilon.
Maintain excellent relationships with key account stakeholders to maximise promotional opportunities and assist them in navigating the Commerce activation landscape.
Ensure on‑going campaign compliance to WPP Media's established guidelines and best practices.
Lead the incorporation of cross‑channel testing and optimisation strategies.
Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
Synthesise key data points, identify trends, and recommend activities to maximise business results and deliver an optimal customer experience.
Address technical issues with media campaign serving.
Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search and programmatic partners.
Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.
Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
3+ years of experience in biddable performance media execution, with a strong preference for retail media execution.
Experience managing a team of direct reports.
Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
Strong drive to understand the retail landscape and latest trends in commerce media.
Experience with retail bid management platforms, such as Pacvue or Skai.
Experience in campaign management and optimisation across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
Ability to collaborate and work effectively with internal teams and external partners.
A self‑starter attitude that thrives in a fast‑paced environment.
Excellent project‑management skills; able to coordinate projects across multiple teams and functions.
Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees benefit from competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications.
US Pay Range: $60,000 - $140,000 USD.
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WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.
Be
Extraordinary
by Leading Collectively to Inspire transformational Creativity.
Create an
Open
environment by Balancing People and Client Experiences by Cultivating Trust.
Lead
Optimistically
by Championing Growth and Development to Mobilise the Enterprise.
Role Summary & Impact The Manager, Media Activation Retail Search role will have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their retail expertise to deliver excellence in biddable retail media channels: search and programmatic. They will ensure seamless integration of performance‑led retail media efforts into a holistic commerce strategy, delivering best‑in‑class results across WPP Media agencies.
This role will work as a member of a cross‑functional team and inform, shape, and implement the most advanced performance‑led strategies and solutions to unlock new growth opportunities across biddable channels for clients. This role will be responsible for partnering with agency teams to translate our client’s business briefs into jobs, ensuring collaboration across biddable channels to maximise client outcomes, and assisting in creating frameworks for teams working with retail media networks to develop performance projections and scenarios based on campaign parameters. An entrepreneurial spirit with a bias for action and problem‑solving is necessary to be successful in this role.
Skills and Experience
Manage a team of direct reports and their career development.
Oversee search and programmatic media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilon.
Maintain excellent relationships with key account stakeholders to maximise promotional opportunities and assist them in navigating the Commerce activation landscape.
Ensure on‑going campaign compliance to WPP Media's established guidelines and best practices.
Lead the incorporation of cross‑channel testing and optimisation strategies.
Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
Synthesise key data points, identify trends, and recommend activities to maximise business results and deliver an optimal customer experience.
Address technical issues with media campaign serving.
Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search and programmatic partners.
Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.
Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
3+ years of experience in biddable performance media execution, with a strong preference for retail media execution.
Experience managing a team of direct reports.
Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
Strong drive to understand the retail landscape and latest trends in commerce media.
Experience with retail bid management platforms, such as Pacvue or Skai.
Experience in campaign management and optimisation across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
Ability to collaborate and work effectively with internal teams and external partners.
A self‑starter attitude that thrives in a fast‑paced environment.
Excellent project‑management skills; able to coordinate projects across multiple teams and functions.
Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees benefit from competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications.
US Pay Range: $60,000 - $140,000 USD.
#J-18808-Ljbffr