Manager, Commerce Retail Media
WPP Media, New York, NY, United States
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be
Extraordinary
by Leading Collectively to Inspire transformational Creativity.
Create an
Open
environment by Balancing People and Client Experiences by Cultivating Trust.
Lead
Optimistically
by Championing Growth and Development to Mobilize the Enterprise.
Role Overview The Manager will support the execution and coordination of retail media and digital commerce strategy across Unilever’s Foods portfolio, ensuring seamless delivery across retailers and alignment with broader strategic priorities across media and content. This role is highly execution focused, with responsibility for managing workflows, tracking performance, and ensuring consistency across campaigns and digital shelf initiatives.
Key Responsibilities
Execution Support – Support implementation of retail media and digital commerce strategies across Amazon, Walmart, Target, Kroger, and pureplay platforms.
Assist in building campaign structures, keyword frameworks, and content optimization plans.
Ensure adherence to best practices across both media and digital shelf content.
Project Coordination – Track timelines, deliverables, and dependencies across multiple teams; maintain project documentation and status updates; ensure smooth handoffs between strategy, activation, content, and analytics teams.
Data & Performance Monitoring – Monitor campaign and content performance, flag trends, risks, and opportunities; support reporting and analysis across retailers; identify optimization opportunities across both media and digital shelf; coordinate with activation, content, analytics, and national media teams; support integration of retail media into broader campaign and commerce plans; ensure consistency across brands, retailers, and digital shelf execution.
Stakeholder Support – Prepare materials for internal and client meetings; support communication of key updates and performance insights; build strong working relationships across teams.
Qualifications
4–6 years experience in retail media, digital commerce, or e‑commerce.
Familiarity with retail media platforms (Amazon Ads, Walmart Connect, etc.).
Basic understanding of digital commerce content and PDP optimization.
Strong organizational and project management skills.
Analytical mindset with attention to detail.
Success Profile
Highly organized and execution focused.
Strong attention to detail.
Eager to learn and grow in a fast paced environment.
Team oriented and collaborative.
Life at WPP Media & Benefits WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be
Extraordinary
by Leading Collectively to Inspire transformational Creativity.
Create an
Open
environment by Balancing People and Client Experiences by Cultivating Trust.
Lead
Optimistically
by Championing Growth and Development to Mobilize the Enterprise.
Role Overview The Manager will support the execution and coordination of retail media and digital commerce strategy across Unilever’s Foods portfolio, ensuring seamless delivery across retailers and alignment with broader strategic priorities across media and content. This role is highly execution focused, with responsibility for managing workflows, tracking performance, and ensuring consistency across campaigns and digital shelf initiatives.
Key Responsibilities
Execution Support – Support implementation of retail media and digital commerce strategies across Amazon, Walmart, Target, Kroger, and pureplay platforms.
Assist in building campaign structures, keyword frameworks, and content optimization plans.
Ensure adherence to best practices across both media and digital shelf content.
Project Coordination – Track timelines, deliverables, and dependencies across multiple teams; maintain project documentation and status updates; ensure smooth handoffs between strategy, activation, content, and analytics teams.
Data & Performance Monitoring – Monitor campaign and content performance, flag trends, risks, and opportunities; support reporting and analysis across retailers; identify optimization opportunities across both media and digital shelf; coordinate with activation, content, analytics, and national media teams; support integration of retail media into broader campaign and commerce plans; ensure consistency across brands, retailers, and digital shelf execution.
Stakeholder Support – Prepare materials for internal and client meetings; support communication of key updates and performance insights; build strong working relationships across teams.
Qualifications
4–6 years experience in retail media, digital commerce, or e‑commerce.
Familiarity with retail media platforms (Amazon Ads, Walmart Connect, etc.).
Basic understanding of digital commerce content and PDP optimization.
Strong organizational and project management skills.
Analytical mindset with attention to detail.
Success Profile
Highly organized and execution focused.
Strong attention to detail.
Eager to learn and grow in a fast paced environment.
Team oriented and collaborative.
Life at WPP Media & Benefits WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
#J-18808-Ljbffr