Head of Alliance Sales
WPP Media, New York, NY, United States
About WPP Media
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About Choreograph: A Leading WPP Media Brand Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.
Role Summary and Impact As the Head of Alliance Sales for the Google Choreograph Partnership, you will lead the strategic direction and execution of alliance sales initiatives across North America. This role is pivotal in aligning Choreograph’s advanced data and technology solutions with Google’s platforms, enabling breakthrough media and marketing outcomes for clients. You will collaborate cross-functionally with product, strategy, and client teams to architect innovative solutions, influence go-to-market strategies, and ensure successful partnership activation.
Role Responsibilities
Develop and execute alliance sales strategies with Google and other strategic partners to drive joint business growth and client impact.
Build and nurture senior-level relationships with Google, clients, and internal stakeholders to identify and activate new partnership opportunities.
Lead cross-functional teams to architect and deliver integrated solutions leveraging Choreograph’s data, technology, and media capabilities.
Influence go-to-market strategies and ensure successful activation of partnership initiatives, including joint marketing, product launches, and client engagements.
Drive revenue growth by identifying new business opportunities, negotiating partnership agreements, and managing alliance pipelines.
Represent Choreograph in external forums, industry events, and client meetings as a thought leader in digital strategy and partnership innovation.
Monitor market trends, competitive landscape, and emerging technologies to inform alliance strategy and maintain Choreograph’s leadership position.
Collaborate with product, strategy, and client teams to ensure alignment and maximize partnership value.
Track, report, and communicate partnership performance metrics to senior leadership and stakeholders.
Foster a culture of collaboration, innovation, and continuous improvement within the alliance sales team.
Skills and Experience
Extensive experience in alliance sales, partnership management, or business development within digital media, technology, or data-driven marketing organizations.
Proven track record of building and scaling strategic partnerships with major technology platforms (Google preferred).
Strong understanding of digital strategy, media planning, and data-driven marketing solutions.
Exceptional relationship-building, negotiation, and influencing skills at senior executive levels.
Experience leading cross-functional teams and driving complex partnership initiatives from ideation to execution.
Ability to navigate ambiguity, evolving requirements, and high-pressure environments with confidence and agility.
Excellent communication and presentation skills, able to translate complex concepts for diverse audiences.
Strategic thinker with a results-oriented mindset and strong analytical skills.
Experience with joint go-to-market strategies, product launches, and partnership activation.
Bachelor’s or Master’s degree in Business, Marketing, Technology, or related field.
Bonus points for experience with Google platforms, data products, and advanced analytics solutions.
Compensation US Pay Range: $100,000 - $230,000 USD
Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. We operate in a hybrid model with teams in the office ~four days a week. Accommodations and flexibility are available upon discussion during the interview process.
Equality, Diversity, and Inclusion WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We comply with all applicable federal, state, and local laws governing nondiscrimination in employment. WPP Media is committed to providing equal employment opportunities to all individuals regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.
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About Choreograph: A Leading WPP Media Brand Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.
Role Summary and Impact As the Head of Alliance Sales for the Google Choreograph Partnership, you will lead the strategic direction and execution of alliance sales initiatives across North America. This role is pivotal in aligning Choreograph’s advanced data and technology solutions with Google’s platforms, enabling breakthrough media and marketing outcomes for clients. You will collaborate cross-functionally with product, strategy, and client teams to architect innovative solutions, influence go-to-market strategies, and ensure successful partnership activation.
Role Responsibilities
Develop and execute alliance sales strategies with Google and other strategic partners to drive joint business growth and client impact.
Build and nurture senior-level relationships with Google, clients, and internal stakeholders to identify and activate new partnership opportunities.
Lead cross-functional teams to architect and deliver integrated solutions leveraging Choreograph’s data, technology, and media capabilities.
Influence go-to-market strategies and ensure successful activation of partnership initiatives, including joint marketing, product launches, and client engagements.
Drive revenue growth by identifying new business opportunities, negotiating partnership agreements, and managing alliance pipelines.
Represent Choreograph in external forums, industry events, and client meetings as a thought leader in digital strategy and partnership innovation.
Monitor market trends, competitive landscape, and emerging technologies to inform alliance strategy and maintain Choreograph’s leadership position.
Collaborate with product, strategy, and client teams to ensure alignment and maximize partnership value.
Track, report, and communicate partnership performance metrics to senior leadership and stakeholders.
Foster a culture of collaboration, innovation, and continuous improvement within the alliance sales team.
Skills and Experience
Extensive experience in alliance sales, partnership management, or business development within digital media, technology, or data-driven marketing organizations.
Proven track record of building and scaling strategic partnerships with major technology platforms (Google preferred).
Strong understanding of digital strategy, media planning, and data-driven marketing solutions.
Exceptional relationship-building, negotiation, and influencing skills at senior executive levels.
Experience leading cross-functional teams and driving complex partnership initiatives from ideation to execution.
Ability to navigate ambiguity, evolving requirements, and high-pressure environments with confidence and agility.
Excellent communication and presentation skills, able to translate complex concepts for diverse audiences.
Strategic thinker with a results-oriented mindset and strong analytical skills.
Experience with joint go-to-market strategies, product launches, and partnership activation.
Bachelor’s or Master’s degree in Business, Marketing, Technology, or related field.
Bonus points for experience with Google platforms, data products, and advanced analytics solutions.
Compensation US Pay Range: $100,000 - $230,000 USD
Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. We operate in a hybrid model with teams in the office ~four days a week. Accommodations and flexibility are available upon discussion during the interview process.
Equality, Diversity, and Inclusion WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We comply with all applicable federal, state, and local laws governing nondiscrimination in employment. WPP Media is committed to providing equal employment opportunities to all individuals regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.
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