Brand Manager
Petro Papa, Salt Lake City, UT, United States
Responsibilities
Manage & Execute Brand Strategy, Positioning & Standards
Manage agency & vendor relationships and budget reconciliations
Develop an Actionable Insights Strategy & Program
Develop Brand Campaigns and ATL & BTL advertising & marketing creative assets with marketing agency
Manage External & Internal Brand Communications
Social Media (Consumer) – Innovate and create organic social calendar and posts; manage and grow Community Management by 20% with marketing agency while integrating and activating team initiatives and goals
Manage and optimize SEO with marketing agency
Manage, optimize and grow ROI of PPC program with Marketing Agency by 20%
Proactively partner with, motivate, create advocacy for and collaborate with the Brand Marketing Team and greater Marketing Team on other members’ initiatives
Ensure engagement and alignment with Marketing Team to support the Consumer Value Proposition and the Distributor and Dealer Value Proposition
Lead the organization through annual brand planning
Update, monitor and act on brand KPIs
Develop a Premium Fuel Strategy & Implementation Plan to grow premium fuel penetration by 30%
Assess, recommend, manage and create a new strategy for Brand Licensing Agreements
Special assignments or tasks assigned to the employee by their supervisor at the supervisor’s discretion
Potentially manage 1 direct report: Associate Brand Manager
Experience
7+ years of professional marketing experience managing and growing a Fortune 500 brand or a new innovative brand
Performing consumer and customer segmentation and persona building
Creating clear, effective and detailed agency briefs to ensure efficient execution
End-to-end experience managing creative production execution with agencies
Delivering sophisticated projects by collaborating with and delivering through others
Managing medium to large marketing agency relationships
Creating new strategies and implementing them to deliver results
Managing sponsorships and extracting maximum value from them
Engaging and collaborating with franchisees/distributors
Creating effective and engaging brand communications to consumers, customers and internal stakeholders
Bachelor’s Degree in Marketing or a similar business‑related field
Required Skills
Presentation to groups of all sizes
Strong organizational skills & project management
Strategy development & implementation
Creative copywriting
Collaborating with team, cross‑functional team and customers
Preferred Skills
Experience working with Agile methodology and ways of working
Work Conditions Hybrid – work from home on Mondays and Fridays; work from Salt Lake City office Tuesdays, Wednesdays and Thursdays. On occasion there will be a business need to come to the office on a Monday or a Friday. Certain events, sponsorships and trade shows may require work on a weekend. Travel 10-25% by land and air required.
Benefits
Medical Insurance
Vision Insurance
Dental Insurance
Paid Time-Off
401(k) Retirement Plan with match
Educational Reimbursement
Parental Bonding Time
Employee Discounts
Equal Opportunity Employer HF Sinclair Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.
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Manage & Execute Brand Strategy, Positioning & Standards
Manage agency & vendor relationships and budget reconciliations
Develop an Actionable Insights Strategy & Program
Develop Brand Campaigns and ATL & BTL advertising & marketing creative assets with marketing agency
Manage External & Internal Brand Communications
Social Media (Consumer) – Innovate and create organic social calendar and posts; manage and grow Community Management by 20% with marketing agency while integrating and activating team initiatives and goals
Manage and optimize SEO with marketing agency
Manage, optimize and grow ROI of PPC program with Marketing Agency by 20%
Proactively partner with, motivate, create advocacy for and collaborate with the Brand Marketing Team and greater Marketing Team on other members’ initiatives
Ensure engagement and alignment with Marketing Team to support the Consumer Value Proposition and the Distributor and Dealer Value Proposition
Lead the organization through annual brand planning
Update, monitor and act on brand KPIs
Develop a Premium Fuel Strategy & Implementation Plan to grow premium fuel penetration by 30%
Assess, recommend, manage and create a new strategy for Brand Licensing Agreements
Special assignments or tasks assigned to the employee by their supervisor at the supervisor’s discretion
Potentially manage 1 direct report: Associate Brand Manager
Experience
7+ years of professional marketing experience managing and growing a Fortune 500 brand or a new innovative brand
Performing consumer and customer segmentation and persona building
Creating clear, effective and detailed agency briefs to ensure efficient execution
End-to-end experience managing creative production execution with agencies
Delivering sophisticated projects by collaborating with and delivering through others
Managing medium to large marketing agency relationships
Creating new strategies and implementing them to deliver results
Managing sponsorships and extracting maximum value from them
Engaging and collaborating with franchisees/distributors
Creating effective and engaging brand communications to consumers, customers and internal stakeholders
Bachelor’s Degree in Marketing or a similar business‑related field
Required Skills
Presentation to groups of all sizes
Strong organizational skills & project management
Strategy development & implementation
Creative copywriting
Collaborating with team, cross‑functional team and customers
Preferred Skills
Experience working with Agile methodology and ways of working
Work Conditions Hybrid – work from home on Mondays and Fridays; work from Salt Lake City office Tuesdays, Wednesdays and Thursdays. On occasion there will be a business need to come to the office on a Monday or a Friday. Certain events, sponsorships and trade shows may require work on a weekend. Travel 10-25% by land and air required.
Benefits
Medical Insurance
Vision Insurance
Dental Insurance
Paid Time-Off
401(k) Retirement Plan with match
Educational Reimbursement
Parental Bonding Time
Employee Discounts
Equal Opportunity Employer HF Sinclair Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.
#J-18808-Ljbffr