Brand Manager

Responsibilities Manage & Execute Brand Strategy, Positioning & Standards Manage agency & vendor relationships and budget reconciliations Develop an Actionable Insights Strategy & Program Develop Brand Campaigns and ATL & BTL advertising & marketing creative assets with marketing agency Manage External & Internal Brand Communications Social Media (Consumer) – Innovate and create organic social calendar and posts; manage and grow Community Management by 20% with marketing agency while integrating and activating team initiatives and goals Manage and optimize SEO with marketing agency Manage, optimize and grow ROI of PPC program with Marketing Agency by 20% Proactively partner with, motivate, create advocacy for and collaborate with the Brand Marketing Team and greater Marketing Team on other members’ initiatives Ensure engagement and alignment with Marketing Team to support the Consumer Value Proposition and the Distributor and Dealer Value Proposition Lead the organization through annual brand planning Update, monitor and act on brand KPIs Develop a Premium Fuel Strategy & Implementation Plan to grow premium fuel penetration by 30% Assess, recommend, manage and create a new strategy for Brand Licensing Agreements Special assignments or tasks assigned to the employee by their supervisor at the supervisor’s discretion Potentially manage 1 direct report: Associate Brand Manager Experience 7+ years of professional marketing experience managing and growing a Fortune 500 brand or a new innovative brand Performing consumer and customer segmentation and persona building Creating clear, effective and detailed agency briefs to ensure efficient execution End-to-end experience managing creative production execution with agencies Delivering sophisticated projects by collaborating with and delivering through others Managing medium to large marketing agency relationships Creating new strategies and implementing them to deliver results Managing sponsorships and extracting maximum value from them Engaging and collaborating with franchisees/distributors Creating effective and engaging brand communications to consumers, customers and internal stakeholders Bachelor’s Degree in Marketing or a similar business‑related field Required Skills Presentation to groups of all sizes Strong organizational skills & project management Strategy development & implementation Creative copywriting Collaborating with team, cross‑functional team and customers Preferred Skills Experience working with Agile methodology and ways of working Work Conditions Hybrid – work from home on Mondays and Fridays; work from Salt Lake City office Tuesdays, Wednesdays and Thursdays. On occasion there will be a business need to come to the office on a Monday or a Friday. Certain events, sponsorships and trade shows may require work on a weekend. Travel 10-25% by land and air required. Benefits Medical Insurance Vision Insurance Dental Insurance Paid Time-Off 401(k) Retirement Plan with match Educational Reimbursement Parental Bonding Time Employee Discounts Equal Opportunity Employer HF Sinclair Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination. #J-18808-Ljbffr