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Automotive Sales Consultant - Grand Rapids, Michigan, United States

Grand Rapids, Grand Rapids, MI, United States


About LaFontaine Lincoln Grand Rapids LaFontaine Lincoln Grand Rapids is part of the nationally recognized LaFontaine Automotive Group. Founded in 1980, we are committed to building lifelong relationships that connect families, strengthen communities, and personalize the automotive experience. Our mission is supported by core values including accountability, responsibility, respect, communication, teamwork, and passion.

Job Details

Salary:

Competitive compensation offered

Job Type:

Full-Time

Location:

Grand Rapids, MI 49512

Position Overview As an Automotive Sales Consultant, you will be responsible for selling automobiles by understanding, demonstrating, and explaining vehicle features and benefits. You will work closely with customers to identify their needs, develop buyer interest, and close sales while maintaining a high level of customer service.

Key Responsibilities

Greet customers on the sales floor and determine vehicle preferences.

Demonstrate vehicle features and operation in the showroom or during test drives.

Recommend optional equipment and accessories to customers.

Research vehicle availability and consult with the Sales Manager as needed.

Assist with pricing, financing options, and prepare all necessary paperwork.

Deliver new vehicles to customers, ensuring they understand features and warranty information.

Maintain a prospect development system to encourage repeat business.

Stay informed about new products, features, and accessories.

Attend sales meetings and training sessions to enhance product knowledge and sales techniques.

Adhere to company policies and meet or exceed sales targets.

Working Environment & Physical Requirements

Work performed primarily in dealership showroom and lot, with frequent exposure to outdoor weather conditions.

Frequent standing, walking, talking, and hearing required.

Occasional lifting or moving of items up to 10 pounds.

Exposure to exhaust fumes and airborne particles may occur.

Vision abilities required include close, distance, color, and peripheral vision.

Benefits

Competitive compensation

Employee referral program

Employee discounts on sales and service

Comprehensive benefits package including medical, dental, vision, employer-paid life and AD&D insurance, and employee assistance program

Pet insurance

Voluntary benefits such as flexible spending account options, additional life and disability coverage, critical illness and accident insurance, and legal & identity theft protection

401(k) plan with employer matching

Holiday savings program with employer match

Paid time off and holiday pay

LaFontaine Lincoln Grand Rapids is an equal opportunity employer dedicated to diversity and inclusion.

High school diploma or GED required

Minimum of 2 years of automotive sales experience, including knowledge of used car sales

Valid driver's license with satisfactory Motor Vehicle Report (MVR)

Strong ability to read, analyze, and interpret business materials and regulations

Effective written and verbal communication skills for business correspondence and customer interaction

Problem-solving skills with the ability to handle practical situations with limited standardization

Ability to interpret instructions provided in oral, written, or schedule form

We are an

Equal Opportunity Employer

and a

drug-free workplace .

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