Fractional Strategy Director Animal/Human Health
Gofractional, New York, NY, United States
We're looking for a senior Strategy Director to partner with healthcare and animal health brands across the US. You'll sit at the intersection of business strategy and integrated execution, helping clients articulate the problems that matter most and then shaping solutions that draw on the full breadth of our agency's capabilities: brand, content, UX, data, digital, social and beyond.
This isn't a role for someone who wants to stay in a single lane. You'll need to move comfortably between boardroom conversations with senior marketing leaders and hands‑on collaboration with multidisciplinary creative and technology teams. You'll be the person who asks the questions nobody else is asking, brings clarity to complexity, and turns ambiguity into actionable strategy.
Key responsibilities
Strategy
Partner with client marketing, digital and commercial teams to diagnose underlying business and marketing challenges, going beyond the brief to uncover what's really holding a brand or business unit back.
Translate complex, sometimes competing business priorities into focused strategic questions the agency can rally around.
Develop integrated strategies that bridge brand positioning, communications planning, content ecosystems and digital experience, always anchored in a clearly defined business problem.
Facilitation & Collaboration
Design and lead workshops, working sessions and strategy sprints that bring together client stakeholders across functions, aligning teams around shared problems and co‑creating solutions.
Act as a trusted partner to senior client contacts (VP and C‑suite level), building long‑term relationships grounded in commercial understanding and strategic credibility.
Foster collaboration across agency disciplines, brand, content, UX, data, social and CRM, ensuring strategic thinking is embedded from the outset, not bolted on after the fact.
Leadership & Growth
Contribute to new business efforts by shaping strategic approaches, leading pitches and demonstrating the value of integrated, insight‑led thinking.
Stay current with developments across the healthcare and animal health landscape, regulatory shifts, market dynamics, emerging technologies and evolving patient/consumer/veterinary expectations.
Qualifications Experience required
10+ years’ experience working in a strategic/planning function, ideally within digital or creative agency
Healthcare or pharmaceutical advertising experience is essential, if you've worked in animal health, even better
A mastery of your strategic capability, and a basic understanding across other forms of strategy, including, but not limited to: Brand strategy & communications strategy, digital and CX
Track record of turning complex business problems into inspiring and effective solutions.
Ability to work independently and make things happen without a large team around you
Flexibility for some AU time‑zone cross over, some local US travel
Genuine curiosity about culture, people, technology and what comes next
Above all, the successful candidate to join Orchard will be someone who has a strong work ethic driven by creative passion, positive energy and thrives on challenges, alongside a desire to grow with the company!
#J-18808-Ljbffr
This isn't a role for someone who wants to stay in a single lane. You'll need to move comfortably between boardroom conversations with senior marketing leaders and hands‑on collaboration with multidisciplinary creative and technology teams. You'll be the person who asks the questions nobody else is asking, brings clarity to complexity, and turns ambiguity into actionable strategy.
Key responsibilities
Strategy
Partner with client marketing, digital and commercial teams to diagnose underlying business and marketing challenges, going beyond the brief to uncover what's really holding a brand or business unit back.
Translate complex, sometimes competing business priorities into focused strategic questions the agency can rally around.
Develop integrated strategies that bridge brand positioning, communications planning, content ecosystems and digital experience, always anchored in a clearly defined business problem.
Facilitation & Collaboration
Design and lead workshops, working sessions and strategy sprints that bring together client stakeholders across functions, aligning teams around shared problems and co‑creating solutions.
Act as a trusted partner to senior client contacts (VP and C‑suite level), building long‑term relationships grounded in commercial understanding and strategic credibility.
Foster collaboration across agency disciplines, brand, content, UX, data, social and CRM, ensuring strategic thinking is embedded from the outset, not bolted on after the fact.
Leadership & Growth
Contribute to new business efforts by shaping strategic approaches, leading pitches and demonstrating the value of integrated, insight‑led thinking.
Stay current with developments across the healthcare and animal health landscape, regulatory shifts, market dynamics, emerging technologies and evolving patient/consumer/veterinary expectations.
Qualifications Experience required
10+ years’ experience working in a strategic/planning function, ideally within digital or creative agency
Healthcare or pharmaceutical advertising experience is essential, if you've worked in animal health, even better
A mastery of your strategic capability, and a basic understanding across other forms of strategy, including, but not limited to: Brand strategy & communications strategy, digital and CX
Track record of turning complex business problems into inspiring and effective solutions.
Ability to work independently and make things happen without a large team around you
Flexibility for some AU time‑zone cross over, some local US travel
Genuine curiosity about culture, people, technology and what comes next
Above all, the successful candidate to join Orchard will be someone who has a strong work ethic driven by creative passion, positive energy and thrives on challenges, alongside a desire to grow with the company!
#J-18808-Ljbffr