Fractional Senior Lifecycle Marketing Manager
Gofractional, San Carlos, CA, United States
As a Senior Lifecycle Marketing Manager at Upstart, you will be responsible for maintaining and growing our Activation (funnel conversion) program for Personal Loans and Small Dollar Loans. You will ideate, prioritize, execute, and report on journeys that drive applicants to complete their application and successfully fund their loan. Your primary levers will be email, SMS, push, and VoApps (ringless voicemail).
How you’ll make an impact:
Drive growth from new and existing customers via the ideation, launch, and optimization of omni-channel journeys
Responsibility for E2E execution of said journeys, including business strategy definition, creative strategy, success metrics, and read-out of results
Bridge the gap between a technical development teams, product, and a strategic marketing team by creating detailed requirements for projects, like audience criteria and if/then logic
Size and estimate potential project impact on CAC, revenue, and other KPIs
Help build and execute against a hypothesis-driven testing roadmap for owned journeys
Identify cross-functional opportunities to improve the customer lifecycle, and provide strategic and operational leadership to those projects
Uplevel the team’s processes and documentation of journeys
Maintain and improve reporting dashboards, in partnership with Analytics
Partner with Creative team to build visually seamless, highly engaging touchpoints
With the wider business, share plans, results, learnings, and best practices
Serve as a CRM and lifecycle marketing subject matter expert on the Growth team
What we’re looking for:
4+ years experience in lifecycle marketing
A proven track record at driving measurable results toward KPIs
Ability to pull and translate complex data results into actionable, revenue-driving insights with minimal assistance
Advanced skill in spreadsheet tools and familiarity with BI tools such as Looker or Mode
A strong understanding of statistical testing principles within CRM
Demonstrated success in managing complex cross-functional projects with business, technical, and creative stakeholders
A self-starter who sees challenges as opportunities and is a creative problem-solver
Hands‑on experience in Iterable is a must
Excellent written and verbal communication skills
Highly driven and results‑oriented work ethic
Experience with SMS and/or mobile push strongly preferred
Bonus if you’ve worked with a CDP (we use HighTouch)
This opportunity is a contractor role and is not eligible for Upstart’s employee compensation, equity, bonus, or benefits offerings.
Position location This role is available in the following locations: Remote
Time zone requirements The team operates on the East/West coast time zones.
Compensation The anticipated annualized base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
United States | Remote - Anticipated Hourly Rate Range
$66—$106 USD
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How you’ll make an impact:
Drive growth from new and existing customers via the ideation, launch, and optimization of omni-channel journeys
Responsibility for E2E execution of said journeys, including business strategy definition, creative strategy, success metrics, and read-out of results
Bridge the gap between a technical development teams, product, and a strategic marketing team by creating detailed requirements for projects, like audience criteria and if/then logic
Size and estimate potential project impact on CAC, revenue, and other KPIs
Help build and execute against a hypothesis-driven testing roadmap for owned journeys
Identify cross-functional opportunities to improve the customer lifecycle, and provide strategic and operational leadership to those projects
Uplevel the team’s processes and documentation of journeys
Maintain and improve reporting dashboards, in partnership with Analytics
Partner with Creative team to build visually seamless, highly engaging touchpoints
With the wider business, share plans, results, learnings, and best practices
Serve as a CRM and lifecycle marketing subject matter expert on the Growth team
What we’re looking for:
4+ years experience in lifecycle marketing
A proven track record at driving measurable results toward KPIs
Ability to pull and translate complex data results into actionable, revenue-driving insights with minimal assistance
Advanced skill in spreadsheet tools and familiarity with BI tools such as Looker or Mode
A strong understanding of statistical testing principles within CRM
Demonstrated success in managing complex cross-functional projects with business, technical, and creative stakeholders
A self-starter who sees challenges as opportunities and is a creative problem-solver
Hands‑on experience in Iterable is a must
Excellent written and verbal communication skills
Highly driven and results‑oriented work ethic
Experience with SMS and/or mobile push strongly preferred
Bonus if you’ve worked with a CDP (we use HighTouch)
This opportunity is a contractor role and is not eligible for Upstart’s employee compensation, equity, bonus, or benefits offerings.
Position location This role is available in the following locations: Remote
Time zone requirements The team operates on the East/West coast time zones.
Compensation The anticipated annualized base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
United States | Remote - Anticipated Hourly Rate Range
$66—$106 USD
#J-18808-Ljbffr