Senior Field Marketer Job at Refinitiv in Ann Arbor

# **Our Privacy Statement & Cookie Policy**The successful candidate will have a passion for creating memorable experiences and a creative, customer-first mindset that prioritizes creating best-in-class customer experiences.**About the Role:*** Partner with internal teams to execute targeted campaigns and events* Creatively problem solve as needed to ensure smooth and timely program execution* Own tasks and deliverables (big and small) needed to develop and implement marketing programs.* Keep up-to-date with industry trends and emerging best practices to drive innovation in your campaigns.* Continuously analyze and optimize campaigns based on data-driven insights.* Measure and report on the performance of campaigns and make recommendations for future improvements.* Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner.* Communicate and educate the sales team regarding new and planned marketing activities, including global, regional, and local programs.**Key deliverables**:* Build Sales and Marketing alignment and drive “smarketing” practices that deliver revenue growth across US and European markets.* Develop and manage field marketing to drive opportunity generation, pipeline acceleration and bookings* Analyze performance of field marketing and establish a communications cadence on your efforts and results* Serve as a marketing ambassador to the Corporates Tax + Trade sales team**Summary of the Role:**Thomson Reuters is seeking a highly motivated individual to join Corporates Field Marketing team as a Sr Marketer.In this role, you will be responsible for building marketing campaigns targeting specific accounts to generate new pipeline for sales as well as engage and accelerate sales pipeline of specific, targeted accounts and contacts through to customer. This position requires strong project management skills and the ability to thrive in a fast-paced environment. You will work closely with stakeholders to develop and execute marketing programs that deliver superior experiences for the customer. 5-7+ years of experience in field marketing creating demand for cloud-based software and/or business service providersExcellent relationship, partnering and collaboration skills, working closely with a direct-selling, field-based sales teamAdvanced proficiency in B2B demand generation best practices: top-of-funnel, middle-of-funnel and bottom-of-funnelIntermediate proficiency in integrating online and offline marketing tactics to reach, connect and convert prospectsImpactful presentation skills to report on performance in assigned territory as well as to persuade Sales to take actionStrong project management skills including leadership, time management, resource allocation and interpersonal skills* **Hybrid Work Model:** We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.* **Flexibility & Work-Life Balance:** Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.* **Career Development and Growth:** By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.* **Industry Competitive Benefits:** We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.* **Culture:** Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.* **Social Impact:** Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.* **Making a Real-World Impact:** We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.**Future-ready careers**Our focus on a skills-first approach ensures you’ll have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. #J-18808-Ljbffr