Principal, Enterprise Sports Marketing Campaigns
Cypress HCM, New York, NY, United States
Job Details
Principal, Enterprise Sports Marketing Campaigns (Contract) Location: New York, NY 10011 (Hybrid) Duration: 5/11/2026 to 11/13/2026 Team: DX AMER Ops
Role Summary
Reporting to the Director of Sports Marketing & Innovation, you will manage enterprise marketing and technology campaigns with top sports organizations (such as the NFL and MLB) to boost brand visibility, increase fan engagement, and amplify Adobe’s presence across all sports platforms. Leveraging your expertise in integrated marketing, you’ll coordinate impactful campaigns across web, social, media, brand, PR, partners, advertising, and live events—highlighting how Adobe’s AI technology transforms next-generation fan experiences
Key Responsibilities
Manage and execute comprehensive enterprise sports marketing programs that enhance brand visibility, drive fan engagement, and maximize Adobe impact across all sports-related platforms and partnerships. Collaborate with the Global Sports Marketing team on end-to-end planning and delivery of integrated marketing campaigns—spanning content, web, social, media, advertising and flagship events. Manage Adobe Enterprise campaign planning cycles, from annual partnership calendars to real-time activations around major flagship sporting events (Super Bowl, World Series, etc.). Align cross-region and global stakeholders to ensure messaging consistency and cultural relevance in every market. Collaborate with cross-functional teams on developing immersive activations that help bring the value of Adobe Enterprise technology to life across our sports partnerships.
Required Skills & Qualifications
Possess a solution-oriented mindset, and the ability to adapt strategies as priorities shift. Display a measured, mature, organized, and polished approach to stakeholder communication and collaboration. Comfortable in managing budgets within Excel Ability to leverage proven methodologies and draw on effective practices from previous experience, such as work at Adobe or a similar environment. Experience using Excel, PowerPoint, Word, SharePoint, Slack, Workfront, AI tools.
Education & Experience
Bachelor’s degree in marketing, business, or a related field required; MBA or advanced degree preferred. 5-7+ years of experience in enterprise marketing. Proven track record developing integrated marketing campaigns with sports organizations required. Experience working with cross-functional global teams, ability to lead & influence without direct authority. Strong experience working with sports organizations, creativity and technical prowess to emphasize the power of AI in customer experiences required. Strong storytelling and executive-facing communication skills. Location: NY/NJ/CT-based highly preferred to support strategic alignment with key Sports Partners headquarters in NYC. 10%-15% annually, with peak activity during key tentpole events, regular sports league HQ meetings, Adobe Summit, and internal field alignment.
Compensation
$85.00 to $95.47 per hour.
#37115737
Principal, Enterprise Sports Marketing Campaigns (Contract) Location: New York, NY 10011 (Hybrid) Duration: 5/11/2026 to 11/13/2026 Team: DX AMER Ops
Role Summary
Reporting to the Director of Sports Marketing & Innovation, you will manage enterprise marketing and technology campaigns with top sports organizations (such as the NFL and MLB) to boost brand visibility, increase fan engagement, and amplify Adobe’s presence across all sports platforms. Leveraging your expertise in integrated marketing, you’ll coordinate impactful campaigns across web, social, media, brand, PR, partners, advertising, and live events—highlighting how Adobe’s AI technology transforms next-generation fan experiences
Key Responsibilities
Manage and execute comprehensive enterprise sports marketing programs that enhance brand visibility, drive fan engagement, and maximize Adobe impact across all sports-related platforms and partnerships. Collaborate with the Global Sports Marketing team on end-to-end planning and delivery of integrated marketing campaigns—spanning content, web, social, media, advertising and flagship events. Manage Adobe Enterprise campaign planning cycles, from annual partnership calendars to real-time activations around major flagship sporting events (Super Bowl, World Series, etc.). Align cross-region and global stakeholders to ensure messaging consistency and cultural relevance in every market. Collaborate with cross-functional teams on developing immersive activations that help bring the value of Adobe Enterprise technology to life across our sports partnerships.
Required Skills & Qualifications
Possess a solution-oriented mindset, and the ability to adapt strategies as priorities shift. Display a measured, mature, organized, and polished approach to stakeholder communication and collaboration. Comfortable in managing budgets within Excel Ability to leverage proven methodologies and draw on effective practices from previous experience, such as work at Adobe or a similar environment. Experience using Excel, PowerPoint, Word, SharePoint, Slack, Workfront, AI tools.
Education & Experience
Bachelor’s degree in marketing, business, or a related field required; MBA or advanced degree preferred. 5-7+ years of experience in enterprise marketing. Proven track record developing integrated marketing campaigns with sports organizations required. Experience working with cross-functional global teams, ability to lead & influence without direct authority. Strong experience working with sports organizations, creativity and technical prowess to emphasize the power of AI in customer experiences required. Strong storytelling and executive-facing communication skills. Location: NY/NJ/CT-based highly preferred to support strategic alignment with key Sports Partners headquarters in NYC. 10%-15% annually, with peak activity during key tentpole events, regular sports league HQ meetings, Adobe Summit, and internal field alignment.
Compensation
$85.00 to $95.47 per hour.
#37115737