Marketing Director, Motorsports & Outdoor Group

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process. Winter Park, FL, US About the Role Bonnier's Motorsports & Outdoor Group is seeking a Marketing Director to lead integrated marketing efforts across a portfolio of leading consumer and trade events in the motorsports and outdoor categories. This is a hands‑on leadership role combining strategic oversight with direct execution — driving attendance, exhibitor and sponsor lead generation, and brand growth through data‑driven, omnichannel marketing strategies. The Ideal Candidate Highly hands‑on and execution‑oriented, with strong attention to detail Thrives in a fast‑paced, deadline‑driven environment A strong cross‑functional collaborator — comfortable working with sales, operations, and senior leadership Productive and self‑directed in a remote work environment Background in motorsports, outdoor, or enthusiast categories is a plus What You’ll Do Event Marketing & Demand Generation Develop and execute omnichannel marketing plans to drive attendee, participant, exhibitor, and sponsor acquisition across all events Define audience segments, campaign calendars, and KPIs — ensuring timely delivery of all marketing initiatives Drive ticket sales and attendance growth through paid, owned, and earned channels Build and manage audience segmentation strategies to grow datasets and expand reach Cultivate partnerships with clubs, associations, and enthusiast groups to engage new participants Leverage social media to build brand affinity and convert audiences into attendees and participants Partner closely with sales and existing clients to support revenue generation through marketing‑driven lead pipelines Own end‑to‑end campaign performance, including budget management, tracking, and reporting via Google Analytics Deliver regular pacing reports, attendance updates, and post‑campaign insights to leadership Lead creative development, including campaign themes, messaging frameworks, and asset production Execute email marketing strategy, organic and paid social campaigns, and PR and media outreach Build and maintain event websites and landing pages Develop strategic partnerships to expand brand reach and audience Produce video content and drive community engagement initiatives Maintain a centralized asset library for marketing and sponsorship executions Develop and maintain sales collateral, media kits, sponsorship decks, and post‑event reports Equip sales teams with marketing‑driven insights and materials to support exhibitor and sponsor revenue Ensure full execution and fulfillment of all sponsorship deliverables Post‑Event Analysis & Optimization Lead post‑event analysis, including attendee and exhibitor surveys and campaign performance reviews Translate insights into actionable strategies to improve future events, support exhibitor renewals, and identify new business opportunities About You 7+ years of experience in consumer marketing or experiential event marketing Proven track record driving event attendance growth and B2B lead generation Experience managing integrated campaigns across multiple channels Strong expertise in digital marketing — paid media, social, email, and web Proficiency in marketing analytics and performance tracking Hands‑on experience with WordPress, Google Analytics, email marketing platforms, Adobe Creative Cloud, and Microsoft Office (PowerPoint proficiency required); graphic design skills a plus About Bonnier Bonnier is an outdoor adventure company that fuels passion for big‑game fishing, motorsports, and hunting. Through its Motorsports & Outdoor Group, Bonnier engages more than one million outdoor enthusiasts annually via a nationwide series of experiential events — including the Sand Sports Super Show, Off‑Road Expo, Open Season Sportsman’s Expo, Street Machine Nationals, and professional water sports shows. Bonnier also owns The Marlin Group, the world’s largest big‑game fishing network, publisher of Marlin Magazine, and operator of international big‑game fishing tournaments. Bonnier is owned by Sweden‑based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing. Learn more at bonniercorp.com. #J-18808-Ljbffr