Advertising Lead
Yamaha Motor Corporation, USA, Marietta, GA, United States
Yamaha is seeking an Advertising Lead to join our Motorsports group in Marietta, GA. The Advertising Lead develops and executes advertising strategy in partnership with agencies, aligning national, regional, local, and dealer programs across media channels. The role supports asset production and distribution, coordinates campaign rollout, and analyzes performance through media reporting and website analytics to inform management.
What You'll Be Doing
Assist and consult with National Advertising Manager, motorsports product groups, and national and regional advertising agencies to develop motorsports advertising strategies and promotional initiatives that include, but are not limited to, digital advertising, TV, print, outdoor, radio, POP and all other affiliated collateral materials. Assists in the management of enforcing Yamaha VI and brand direction consistent across all product lines and ensures Yamaha best practices are adhered to.
Coordinate Motorsports Digital, Advertising and Sales teams and YMFC to ensure promotion and program details are properly aligned with market needs to optimize paid media efforts.
Coordinate with internal team members and advertising agencies to implement a reporting system to measure the performance and effectiveness of Motorsports advertising campaign strategies and tactics. Recommend adjustments as appropriate.
Collaborate with advertising agencies to ensure accurate asset naming and seamless dealer material uploads to Brandfolder. Support Yamaha employees and dealers, vendor partners, and regional dealer agencies by managing and facilitating Brandfolder access.
Continually evaluate marketing research and track industry trends for the purpose of developing advertising plans and tactics. Evaluate competitive media, product placement, and promo opportunity trends for possible implementation into advertising planning.
Performs other duties as required.
What You Need To Be Successful
Bachelor's degree in Marketing, Advertising, or Business Management
5+ years Advertising/Marketing experience
Strong understanding of advertising traffic, conversion, retention and reporting workflows to implement and ensure proper tracking and attribution.
Understanding the process of developing and executing image/video-based ad campaigns on various platforms (e.g., Meta & Google properties).
Familiarity with analyzing data in Google Analytics
Proficient in Microsoft Office and PowerPoint
AI certification a plus
What's In It For You
401(k) and Profit Sharing
Fertility Benefits
37.5 hour work-week
Medical, Dental, Vision
Life and AD&D Insurance
Wellness Program
Short-Term Disability Coverage (for hourly roles)
Long-Term Disability
Student Debt Repayment BenefitsAbility to borrow Yamaha product
Reports to Advertising Manager
Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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What You'll Be Doing
Assist and consult with National Advertising Manager, motorsports product groups, and national and regional advertising agencies to develop motorsports advertising strategies and promotional initiatives that include, but are not limited to, digital advertising, TV, print, outdoor, radio, POP and all other affiliated collateral materials. Assists in the management of enforcing Yamaha VI and brand direction consistent across all product lines and ensures Yamaha best practices are adhered to.
Coordinate Motorsports Digital, Advertising and Sales teams and YMFC to ensure promotion and program details are properly aligned with market needs to optimize paid media efforts.
Coordinate with internal team members and advertising agencies to implement a reporting system to measure the performance and effectiveness of Motorsports advertising campaign strategies and tactics. Recommend adjustments as appropriate.
Collaborate with advertising agencies to ensure accurate asset naming and seamless dealer material uploads to Brandfolder. Support Yamaha employees and dealers, vendor partners, and regional dealer agencies by managing and facilitating Brandfolder access.
Continually evaluate marketing research and track industry trends for the purpose of developing advertising plans and tactics. Evaluate competitive media, product placement, and promo opportunity trends for possible implementation into advertising planning.
Performs other duties as required.
What You Need To Be Successful
Bachelor's degree in Marketing, Advertising, or Business Management
5+ years Advertising/Marketing experience
Strong understanding of advertising traffic, conversion, retention and reporting workflows to implement and ensure proper tracking and attribution.
Understanding the process of developing and executing image/video-based ad campaigns on various platforms (e.g., Meta & Google properties).
Familiarity with analyzing data in Google Analytics
Proficient in Microsoft Office and PowerPoint
AI certification a plus
What's In It For You
401(k) and Profit Sharing
Fertility Benefits
37.5 hour work-week
Medical, Dental, Vision
Life and AD&D Insurance
Wellness Program
Short-Term Disability Coverage (for hourly roles)
Long-Term Disability
Student Debt Repayment BenefitsAbility to borrow Yamaha product
Reports to Advertising Manager
Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr