Email & Social Marketing Manager

Email & Social Marketing Manager Location: Atlanta, GA (Hybrid/Onsite Preferred) Job Type: Contract Overview We are looking for an experienced Email & Social Marketing Manager to help elevate customer engagement, loyalty, and community growth for a well‑established consumer brand. This role blends email marketing, CRM strategy, social engagement, and content planning, making it ideal for a marketer who enjoys both creative execution and performance optimization. This person will help build scalable email frameworks, develop audience segmentation strategies, manage social engagement initiatives, and support loyalty‑focused customer experiences. Key Responsibilities Develop and execute email campaigns that drive engagement and retention Build and segment email lists for accurate audience targeting Create and maintain content calendars aligned to larger campaign initiatives Design and optimize email templates that reflect brand standards Build lifecycle email cadences and loyalty messaging frameworks Support customer engagement efforts across social platforms, including short‑form video communities Respond to customer interactions and foster brand conversation Help establish retention and rewards‑based customer journeys Analyze campaign performance and recommend optimizations Collaborate cross‑functionally to align brand voice and messaging Qualifications 3+ years of email marketing and CRM experience Experience with platforms such as Mailchimp, Salesforce, or similar Familiarity with social scheduling tools like Hootsuite Experience building content calendars and audience segmentation Strong copywriting and template design skills Comfortable balancing email strategy with community engagement Experience supporting loyalty or DTC‑style retention initiatives is a plus #J-18808-Ljbffr