Social Media Marketing Specialist (Remote)

Social Media Marketing Specialist (Remote) CloudPSO is an Information Technology Outsourcing (ITO) company that assists in the acquisition of qualified staff to address complex digital problems in order to increase efficiency, reduce costs, and maintain compliance. CloudPSO was founded in 2017 with an aim to provide businesses with a competent and skilled workforce at any given point in time and from any geographic region. We are a US-based company with headquarters in Dallas (Texas) and a center of excellence in Pakistan. We have over 200 facility seats with an additional Work-From-Home facility. CloudPSO has skillful in-house software development teams with state-of-the-art tools, the latest VOIP technology platform, and secure infrastructure. Our core values consist of client satisfaction, commitment, quality, and transparency. We, at CloudPSO, hunt, analyze, recruit, train, and retain top-notch talent for you to help achieve your business goals. Optimizing mission-critical and day-to-day enterprise IT operations, CloudPSO enables businesses to transform, innovate and scale. Job Description This is a remote position. About the Role We are looking for a creative, strategic, and results-driven Social Media Marketing Specialist to join our team. You will own our social media presence with a strong focus on LinkedIn, develop and execute integrated marketing campaigns, and also handle email marketing initiatives. This role is perfect for someone who can build brand awareness, engage audiences, generate leads, and drive measurable business growth across multiple channels. Key Responsibilities Develop and execute comprehensive social media strategies across all major platforms, with special emphasis on LinkedIn for professional networking, thought leadership, and B2B lead generation Create, design, schedule, and publish high-quality content (graphics, carousels, videos, Reels, Stories, LinkedIn articles, and newsletters) Plan, manage, and optimize end-to-end marketing campaigns across social media and email channels Run paid social advertising campaigns on Meta (Facebook & Instagram), LinkedIn Ads, TikTok, and other platforms Manage email marketing campaigns including list building, segmentation, campaign creation, A/B testing, and automation Handle day-to-day community management and audience engagement across platforms Monitor social media and email performance using analytics tools and generate monthly reports on key metrics (reach, engagement, leads, conversions, and ROI) Stay up-to-date with platform algorithms, trends, and best practices — especially on LinkedIn Collaborate with sales, content, and product teams to align all marketing efforts with business goals Identify and execute influencer or partnership opportunities when relevant Requirements 5 years of hands-on experience in social media marketing with proven results Strong experience managing LinkedIn (organic + paid campaigns) Experience planning and executing integrated marketing campaigns Solid experience with email marketing (campaign creation, automation, and performance tracking) Proficiency in content creation tools: Canva, CapCut, Adobe Creative Suite (or similar) Experience with social media management tools (Buffer, Hootsuite, Later, Sprout Social, etc.) Familiarity with email marketing platforms such as Mailchimp, Klaviyo, ActiveCampaign, or Brevo Strong understanding of paid advertising on Meta, LinkedIn Ads, and TikTok Excellent writing skills for captions, email copy, and LinkedIn thought leadership content Analytical mindset with the ability to track KPIs and optimize campaigns based on data Ability to work independently and manage multiple projects in a fast-paced environment Nice-to-Haves Experience in [Your Industry – e.g., SaaS, Tech, B2B services, etc.] Video editing and short-form content creation skills Knowledge of SEO, content marketing, or CRM tools (e.g., HubSpot, Salesforce) Bachelor’s degree in Marketing, Communications, or a related field What We Offer Competitive salary + performance-based bonuses Flexible hybrid or remote work options Health benefits, PTO, and professional development opportunities Creative freedom to test new ideas and platforms Opportunity to directly impact company growth Employee stock option plan (ESOP) Medical insurance Annual Increments Company gadgets Competitive salary and benefits package. Opportunities for professional development and growth. Collaborative and innovative work environment. Chance to work on cutting-edge cloud projects. Supportive and inclusive company culture #J-18808-Ljbffr