Media Buyer

Health Insurance Experts that guide you from enrollment to peace of mind! At Catch Health, we’re more than an Insurance organization; we're a team of dedicated, compassionate professionals united by a mission to improve lives and elevate the customer experience. When you join us, you become part of a forward-thinking, customer-focused culture that invests in your growth, supports your well-being, and empowers you to make a meaningful impact on people’s everyday lives. If you're ready to advance your career in a dynamic, innovative, and genuinely supportive environment, apply today and discover why Catch Health is shaping the future of Insurance. Job Position: Media Buyer About the Role The Media Buyer will be responsible for driving inbound lead generation through paid digital channels, including Meta (Facebook/Instagram), Google Ads, and other acquisition platforms. This role focuses on generating high-quality insurance leads that convert into enrolled members by optimizing campaigns, funnels, and user journeys. This position will partner with the creative team and internal stakeholders to develop and refine high-performing ad campaigns, landing page strategies, and conversion funnels, ensuring alignment with business goals while continuously optimizing performance based on real-time data and testing. Key Responsibilities Inbound Lead Strategy & Campaigns Plan, launch, and manage paid media campaigns to drive inbound insurance leads (calls, form fills, and applications) across Meta Ads, Google Search, Display, and YouTube, while building full-funnel strategies that drive awareness, intent, and conversion. Support and develop campaigns tied to key initiatives such as referral programs, promotions, and seasonal enrollment periods, contributing to integrated marketing efforts across paid media, email, SMS, and social channels. Performance Optimization & Audience Strategy Optimize campaigns for both lead volume and quality, analyzing metrics such as CPL, conversion rate, and close rate, and continuously refining targeting, messaging, and creatives to attract high-intent prospects. Build and refine audience segments, including lookalike audiences, behavioral targeting, and retargeting pools, leveraging customer data to improve targeting precision and conversion performance. Collaborate on the development and optimization of landing pages and lead capture funnels, ensuring alignment between ad messaging and user experience while identifying and improving drop-off points. Analytics, Compliance & Reporting Track, analyze, and report on campaign performance across all paid channels using tools such as Google Analytics, Meta Ads Manager, and call tracking platforms, providing actionable insights to improve efficiency and scale results. Ensure all campaigns adhere to insurance marketing guidelines and compliance standards, maintaining accuracy in messaging related to coverage, benefits, and eligibility, and staying informed on OEP/SEP timelines and carrier requirements. 3+ years of experience in paid media, performance marketing, or digital advertising. Hands-on experience with Meta Ads, Google Ads, and/or TikTok Ads. Experience generating inbound leads (calls and/or form fills). Experience optimizing for CPL, CPA, and lead quality metrics. Analytical mindset with experience in A/B testing and performance optimization. Ability to manage multiple campaigns in a fast-paced environment. Preferred Experience Experience in health insurance, Medicare, ACA, or related verticals. Familiarity with CRM and marketing automation platforms (Hubspot, MoEngage, Twilio, Customer.io, etc.) Salary Range $70,000 – $80,000 Paid Holidays (6) Paid Time Off Medical Insurance (National Plan Options) Vision Insurance Voluntary Life and AD&D Accident, Critical Illness, and Hospital Indemnity Plans Employee Assistance Program 401(k) with Company Match Bereavement Leave & Jury Duty Pay Why This Role Matters This role is directly responsible for fueling company growth by generating high-quality inbound leads that convert into enrolled members. Success in this role will have a measurable impact on revenue by improving lead volume, efficiency, and conversion performance across all acquisition channels #J-18808-Ljbffr