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Community Relations Counselor

The Delaney at Parkway Lakes, Richmond, TX, United States


Community Relations Counselor Hourly $25–$30

Pay:

$25.00 /hour

Schedule:

Full-time

Job Description If you’re friendly, driven, and love connecting with people, this might be your perfect role. You’ll support our Marketing & Sales Director by focusing on building referral relationships, attending events, and helping families discover a community they’ll love. This position is responsible for executing on our referral development plan and reporting weekly referrals and tracking results.

We are seeking a Outreach Coordinator to drive lead generation, strengthen community relationships, and enhance our digital and brand presence across multiple channels. This role blends community outreach, event coordination, and hands‑on marketing execution, including social media strategy, content creation, customer engagement, and sales team support.

Benefits

401(k) with company match

Dental insurance

Employee assistance program

Employee discount

Health insurance

Health savings account

Life insurance

Referral program

Vision insurance

Responsibilities Referral Development & Lead Generation

Work closely with the Director of Marketing & Sales to plan and execute referral lead‑generation activities that produce qualified inquiries and move‑ins.

Maintain strong relationships with referral sources through consistent outreach and follow‑up.

Tracking & CRM Excellence

Complete paperwork and enter accurate data in the lead management system daily.

Report weekly on referral development plan activities and track outcomes.

Competitive Awareness & Events

Stay up-to-date on competitors (strengths/weaknesses) and help address objections proactively.

Participate in in‑house marketing events and help generate resident/prospect referrals.

Actively participate in community outreach efforts.

You’ll Represent Our Community Through

One‑on‑one appointments

Luncheon meetings/presentations

Industry networking meetings

Expos/conferences (attend/sponsor)

Cold calls / drop‑by visits

Off‑site educational presentations

Public relations opportunities

Consistent follow‑up with all networking contacts

Qualifications

College degree in sales, marketing, or business preferred

Experience in marketing, sales, or outreach (senior living a plus!)

Strong communication and relationship‑building skills

Comfortable with social media, content creation, and basic design (Canva or similar)

Organized, self‑motivated, and enjoys being out in the community

If you love connecting with people, getting creative, and making an impact, we’d love to hear from you!

EEO Employer

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