Social Media Manager

Sleepyhead is one of the fastest-growing brands in the sleep industry — recently named to the Inc. 5000 list of America’s fastest-growing private companies. We’re a modern, Scottsdale-based e-commerce company shaking up the college sleep market with our premium mattress toppers and sleep essentials. Known for our high-performance products, data-driven marketing, and strong brand identity, Sleepyhead has built a loyal following of students, parents, and universities across the country. Position Overview We are seeking an experienced and strategic Social Media Manager to lead and scale Sleepyhead’s organic social presence across all platforms, with a primary focus on Instagram and TikTok. This role will own the content calendar, manage day-to-day execution, and oversee content creation to ensure brand consistency, growth, and engagement. This is a high-impact role for someone who understands how to build a brand through organic social, can think both creatively and analytically, and is excited to lead content strategy in a fast-paced e-commerce environment. Key Responsibilities Partner with Marketing Director to grow Sleepyhead’s organic social media strategy across Instagram, TikTok, and emerging platforms. Partner with Marketing Director a comprehensive content calendar aligned with brand initiatives, product launches, and seasonal campaigns. Use Sprout Social for the ideation, planning, and execution of high-performing social content (short-form video, photo, and graphics). Partner with the creative team to develop images and videos that drive social media engagement. Build post engagement by responding to post comments and interactions. Oversee and mentor junior team members, including coordinators, interns, and content creators. Collaborate cross-functionally with influencer, affiliate, email, and paid media teams to ensure cohesive messaging and content alignment. Analyze performance metrics and optimize content strategy based on engagement, growth, and conversion data. Stay ahead of trends, platform updates, and viral content opportunities to keep Sleepyhead culturally relevant. Participate in content shoots, including on-campus activations, events, and brand campaigns. Ensure all content aligns with brand voice, aesthetic, and overall marketing objectives. Qualifications BA/BS degree in Marketing, Communications, or related field (or equivalent experience). 2-4+ years of experience in social media management, preferably in e-commerce or consumer brands. Proven track record of growing and managing social media accounts, particularly Instagram and TikTok. Strong understanding of content strategy, storytelling, and platform-specific best practices. Experience managing content calendars and leading creative direction. Highly organized with strong project management skills. Data-driven mindset with the ability to analyze performance and adapt strategy accordingly. Excellent communication and leadership skills. Must be willing to work in-office Monday–Friday 8:00am - 4:30pm at our Old Town Scottsdale office. Required Skills & Tools Social media management tools like Sprout Social Instagram & TikTok platform expertise Adobe Creative Cloud What We Offer Opportunity to lead and scale a high-growth brand’s social presence. Creative ownership and ability to make a direct impact on brand growth. Collaborative, fast-paced, and entrepreneurial work environment. Career growth opportunities within a rapidly expanding company. Ready to Apply? If you’re passionate about building brands through social media and ready to take ownership of a fast-growing platform, we’d love to hear from you! #J-18808-Ljbffr