Customer Lifestyle Marketing Manager

Client Summary: Leading provider of compliance and revenue cycle management solutions Supports healthcare organizations with process optimization and efficiency Expanding capabilities through strategic acquisitions Focused on delivering actionable insights across the revenue cycle Position Responsibilities: Own and execute full customer lifecycle marketing strategy tied to onboarding, adoption, expansion, renewal, and advocacy Build and launch multi-channel programs (ABM, nurture, cohort campaigns) to drive adoption, retention, and revenue growth Develop personalized customer journeys using segmentation and behavioral data to improve engagement and upsell Create high-impact content (case studies, webinars, ROI tools) to support value storytelling and expansion efforts Partner cross-functionally with CS, Sales, Product, and Marketing to align messaging, drive expansion, and reduce churn Experience & Skills: Required Experience and Qualifications: 3–5+ years in B2B SaaS customer/lifecycle/retention marketing, ideally in healthcare or regulated environments Proven ability to drive adoption, expansion revenue, and retention through post-sale programs and ABM initiatives Strong collaboration with Customer Success and Account Management teams on customer health and growth strategies Hands‑on experience with marketing automation (HubSpot) and CRM tools (Salesforce), plus ABM platforms (e.g., Demandbase, 6sense) Data‑driven mindset with strong analytics, KPI tracking, and ability to translate complex healthcare concepts into clear messaging Compensation $110k-$140k 100% Remote Company Work/Life Balance Competitive Compensation Annual Bonus Program Flexible Vacation & Time off Social Events Volunteer Days President’s Club Award Program #J-18808-Ljbffr