Sales Associate
Tasting Room Expo, Calistoga, CA, United States
We have several positions. One focus on sales on the floor only. We have another position that includes doing social media sales (tiktok & meta live sales) & outreach focus. Located in downtown Calistoga, CA Picayune Cellars & Mercantile is a destination tasting room and lifestyle leader offering vibrant wines, genuine experiences, a curated collection of unique merchandise, and simple food offerings. Our environment is dynamic. We look for teammates that are team players, have a positive attitude, bring energy and passion to their day, and are motivated by excellence. This position is responsible for retail sales and outreach. This is a full‑time position with an opportunity to grow.
Tasting Room
Customer Engagement
Greet guests positively, assess their needs, and offer assistance
Guide visitors through wine tasting flight while educating them about our background and philosophy.
Recommend products, explain features
Create memorable experiences for guests
Sales & Transactions
Sell wine, wine club membership, merchandise and food
Convert guests into Wine Club Members
Collaborate with others for smooth and efficient service
Serve food and small bites
Process sales transactions accurately, count cash drawers, handle returns
Schedule fulfillment needs
Prepare orders needing fulfillment
Product Knowledge
Maintain a working knowledge of our products and services
Share product knowledge with other teammates
Understand current promotions
Understand store policies
Store Operations
Keep wine and merchandise stocked
Maintain organized and clean store
Follow daily opening and closing procedures
Prepare tables and service stations for service, clean them afterward
Take daily wine inventory
Assist with mercantile inventory
Outreach
Create an Outreach Program
Outreach to existing and prospective partners
Represent the winery at outside events or pouring’s when necessary
Work events
Update a log of existing partnership or referral program
Skills Needed
Excellent hospitality, communication and sales skills
First‑hand knowledge, appreciation of, and passion regarding wine and wine‑related topics
Ability to manage priorities and workflow, time management
Comfort using an Apple computer, Microsoft Office suite and Shopify POS systems
Must be 21 years old and available to work weekends
Physical Requirements
Ability to lift and carry up to 50 pounds on an intermittent basis
Ability to work in a standing and/or walking position for long periods of time
Ability to effectively stock wine and non‑wine merchandise, set up and break down structures, tables, etc., and be able to utilize dolly cart or other equipment to move heavy objects
Expectations
Emb..=... Embody and express Picayune Cellars work culture of: presenting yourself professionally, being engaging and energetic, having a smile on your face, being enthusiastic, being a team player, providing great customer service, clocking in/out on schedule, and keeping all workspaces clean and tidy.
Follow organization policy and procedures accurately and completely
Benefits
Health Insurance, Paid Sick leave, paid vacation, and personal days, 401k, profit sharing, bonuses
$2 3. O O − $25. O O Sales Commissions, wine club signup bonus and tips
#J-18808-Ljbffr
Tasting Room
Customer Engagement
Greet guests positively, assess their needs, and offer assistance
Guide visitors through wine tasting flight while educating them about our background and philosophy.
Recommend products, explain features
Create memorable experiences for guests
Sales & Transactions
Sell wine, wine club membership, merchandise and food
Convert guests into Wine Club Members
Collaborate with others for smooth and efficient service
Serve food and small bites
Process sales transactions accurately, count cash drawers, handle returns
Schedule fulfillment needs
Prepare orders needing fulfillment
Product Knowledge
Maintain a working knowledge of our products and services
Share product knowledge with other teammates
Understand current promotions
Understand store policies
Store Operations
Keep wine and merchandise stocked
Maintain organized and clean store
Follow daily opening and closing procedures
Prepare tables and service stations for service, clean them afterward
Take daily wine inventory
Assist with mercantile inventory
Outreach
Create an Outreach Program
Outreach to existing and prospective partners
Represent the winery at outside events or pouring’s when necessary
Work events
Update a log of existing partnership or referral program
Skills Needed
Excellent hospitality, communication and sales skills
First‑hand knowledge, appreciation of, and passion regarding wine and wine‑related topics
Ability to manage priorities and workflow, time management
Comfort using an Apple computer, Microsoft Office suite and Shopify POS systems
Must be 21 years old and available to work weekends
Physical Requirements
Ability to lift and carry up to 50 pounds on an intermittent basis
Ability to work in a standing and/or walking position for long periods of time
Ability to effectively stock wine and non‑wine merchandise, set up and break down structures, tables, etc., and be able to utilize dolly cart or other equipment to move heavy objects
Expectations
Emb..=... Embody and express Picayune Cellars work culture of: presenting yourself professionally, being engaging and energetic, having a smile on your face, being enthusiastic, being a team player, providing great customer service, clocking in/out on schedule, and keeping all workspaces clean and tidy.
Follow organization policy and procedures accurately and completely
Benefits
Health Insurance, Paid Sick leave, paid vacation, and personal days, 401k, profit sharing, bonuses
$2 3. O O − $25. O O Sales Commissions, wine club signup bonus and tips
#J-18808-Ljbffr