Microsoft Partner GTM Manager
BDO USA, LLP, Oak Brook, IL, United States
Job Summary
The Partner GTM Manager translates partnership strategy into measurable pipeline impact through joint marketing, demand generation, events, and partner communications. This role aligns with the Partner Leader to integrate partnership priorities into the Partner Business Plan and coordinates execution with internal GTM and Marketing teams. Responsibilities include serving as the primary marketing point-of-contact for partners and partner communities, planning and executing partner-facing and customer-facing campaigns, managing Partner Marketing Development Funds (MDF) and budgets, and developing win evidence such as win wires, references, and case studies. The Partner GTM Manager tracks performance from MQL through opportunity creation, measures campaign ROI, and delivers consistent partner nurture communications to support field execution and partner adoption.
Job Duties
Aligns with Partner Leader on partnership strategy and integrates priorities into the Partner Business Plan and execution cadence
Integrates with GTM and internal Marketing teams to plan joint campaigns, content, and event strategies
Serves as a primary point-of-contact for partner marketing stakeholders and partner communities, including third-party organizations associated with primary partners
Plans and executes marketing and demand generation activities including webinars, in-person events, conferences, customer-facing campaigns, and partner-facing campaigns
Manages MDF investments tied to in-market activities and tracks MDF utilization and ROI against agreed objectives
Aligns partner, practice, and GTM budgets to support event and conference execution plans and forecasting
Creates win wires and maintains processes for win evidence collection, approvals, and distribution
Recommends wins for promotion to formal case studies and coordinates case study development with internal stakeholders
Maintains partner reference catalog and ensures reference readiness, accuracy, and access processes
Produces partner nurture communications including newsletters, updates, and campaign streams, and enables Partner Field Managers with partner-ready messaging
Supports event-related partner nurturing and follow-up motions with Partner Field Managers
Tracks attribution from MQL to SQL to opportunity, and reports campaign performance, conversion, and ROI to stakeholders
Other duties as required.
Supervisory Responsibilities
N/A
Qualifications, Knowledge, Skills, and Abilities Education
Bachelor's degree, required
Experience
Five (5) years of partner marketing, alliance marketing, or B2B demand generation experience, required
Three (3) years of experience managing budgets, MDF, or co-marketing investment plans, required
Experience supporting technology partners, ISVs, or partner ecosystems, preferred
Experience building win evidence programs (win wires, references, case studies), preferred
Experience tracking funnel attribution (MQL, SQL, opportunity) and campaign ROI, preferred
Software
Proficiency in CRM platforms (e.g., Dynamics), required
Proficiency in Microsoft Office Suite, required
Marketing & Creative platforms, preferred
Languages
N/A
Other Knowledge, Skills, & Abilities
Ability to build and execute GTM plans with measurable funnel and pipeline outcomes
Ability to manage MDF governance, approvals, and performance reporting with audit-ready documentation
Ability to create partner-ready messaging, campaign briefs, and execution playbooks
Ability to coordinate cross-functional stakeholders across partner leadership, marketing, GTM, field teams, and operations
Ability to develop executive-ready performance updates with clear KPI definitions and assumptions
Strong event strategy and operational execution skills for webinars, field events, and conferences
Strong vendor management skills for agencies, event vendors, and content production partners
Strong attention to detail with consistent follow-through on timelines, dependencies, and approvals
Keywords: Partner GTM Manager, partner go-to-market, alliance marketing, partner marketing, co-marketing, joint campaigns, integrated marketing, demand generation, pipeline generation, MQL, SQL, opportunity attribution, campaign ROI, funnel analytics, marketing operations, partner communications, partner nurture, GTM strategy, partner business plan, ISV partners, technology partners, partner ecosystems, webinars, virtual events, in-person events, conferences, event marketing, account-based marketing, ABM, case studies, win wires, win evidence, customer references, reference catalog, MDF, marketing development funds, co-op funds
Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate's qualifications, experience, skills, and geography.
National Range: $120,000 - $150,000
Maryland Range: $120,000 - $150,000
NYC/Long Island/Westchester Range: $120,000 - $150,000
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Job Duties
Aligns with Partner Leader on partnership strategy and integrates priorities into the Partner Business Plan and execution cadence
Integrates with GTM and internal Marketing teams to plan joint campaigns, content, and event strategies
Serves as a primary point-of-contact for partner marketing stakeholders and partner communities, including third-party organizations associated with primary partners
Plans and executes marketing and demand generation activities including webinars, in-person events, conferences, customer-facing campaigns, and partner-facing campaigns
Manages MDF investments tied to in-market activities and tracks MDF utilization and ROI against agreed objectives
Aligns partner, practice, and GTM budgets to support event and conference execution plans and forecasting
Creates win wires and maintains processes for win evidence collection, approvals, and distribution
Recommends wins for promotion to formal case studies and coordinates case study development with internal stakeholders
Maintains partner reference catalog and ensures reference readiness, accuracy, and access processes
Produces partner nurture communications including newsletters, updates, and campaign streams, and enables Partner Field Managers with partner-ready messaging
Supports event-related partner nurturing and follow-up motions with Partner Field Managers
Tracks attribution from MQL to SQL to opportunity, and reports campaign performance, conversion, and ROI to stakeholders
Other duties as required.
Supervisory Responsibilities
N/A
Qualifications, Knowledge, Skills, and Abilities Education
Bachelor's degree, required
Experience
Five (5) years of partner marketing, alliance marketing, or B2B demand generation experience, required
Three (3) years of experience managing budgets, MDF, or co-marketing investment plans, required
Experience supporting technology partners, ISVs, or partner ecosystems, preferred
Experience building win evidence programs (win wires, references, case studies), preferred
Experience tracking funnel attribution (MQL, SQL, opportunity) and campaign ROI, preferred
Software
Proficiency in CRM platforms (e.g., Dynamics), required
Proficiency in Microsoft Office Suite, required
Marketing & Creative platforms, preferred
Languages
N/A
Other Knowledge, Skills, & Abilities
Ability to build and execute GTM plans with measurable funnel and pipeline outcomes
Ability to manage MDF governance, approvals, and performance reporting with audit-ready documentation
Ability to create partner-ready messaging, campaign briefs, and execution playbooks
Ability to coordinate cross-functional stakeholders across partner leadership, marketing, GTM, field teams, and operations
Ability to develop executive-ready performance updates with clear KPI definitions and assumptions
Strong event strategy and operational execution skills for webinars, field events, and conferences
Strong vendor management skills for agencies, event vendors, and content production partners
Strong attention to detail with consistent follow-through on timelines, dependencies, and approvals
Keywords: Partner GTM Manager, partner go-to-market, alliance marketing, partner marketing, co-marketing, joint campaigns, integrated marketing, demand generation, pipeline generation, MQL, SQL, opportunity attribution, campaign ROI, funnel analytics, marketing operations, partner communications, partner nurture, GTM strategy, partner business plan, ISV partners, technology partners, partner ecosystems, webinars, virtual events, in-person events, conferences, event marketing, account-based marketing, ABM, case studies, win wires, win evidence, customer references, reference catalog, MDF, marketing development funds, co-op funds
Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate's qualifications, experience, skills, and geography.
National Range: $120,000 - $150,000
Maryland Range: $120,000 - $150,000
NYC/Long Island/Westchester Range: $120,000 - $150,000
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