Consumer Credit Cards Reward and Engagement Partner
Citizens Bank, Newark, DE, United States
Description
The consumer credit card business is undergoing a significant transformation, making disciplined, profitable growth more important than ever. We are seeking an individual to own and lead all Rewards and Loyalty activities, with a strong focus on usage, engagement, and deepening customer relationships.
Responsibilities
Own the Rewards and Loyalty strategy, driving customer engagement and loyalty by collaborating with cross‑functional teams to optimize rewards usage and customer communications.
Lead competitive intelligence and market research efforts within the rewards and loyalty landscape.
Optimize the benefits and rewards structure to enhance customer value while supporting business profitability.
Support weekly and monthly performance management routines and partner closely with analytics teams on reporting and insights related to rewards usage.
Partner closely with teams across marketing, legal, compliance, and operations to deliver best‑in‑class capabilities and performance across the full spectrum of support functions.
Qualifications
8–10+ years of experience in a product leadership role and/or top‑tier strategy experience, ideally within financial services.
Demonstrated track record of driving business growth and profitability.
Experience developing and executing Rewards and/or Loyalty strategies, with a strong focus on usage and engagement.
Deep understanding of the credit card rewards landscape.
Proven ability to partner effectively with marketing and analytics teams to optimize strategies.
Comfort working in an agile environment and making key business prioritization decisions.
Ability to manage multiple priorities and self‑prioritize effectively.
Strong data‑driven decision‑making skills.
Education
Bachelor’s degree required
Hours & Work Schedule Hours per Week: 40
Work Schedule: M-F 8-5
Hybrid – 4 days in office, 1 days remote
Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.
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The consumer credit card business is undergoing a significant transformation, making disciplined, profitable growth more important than ever. We are seeking an individual to own and lead all Rewards and Loyalty activities, with a strong focus on usage, engagement, and deepening customer relationships.
Responsibilities
Own the Rewards and Loyalty strategy, driving customer engagement and loyalty by collaborating with cross‑functional teams to optimize rewards usage and customer communications.
Lead competitive intelligence and market research efforts within the rewards and loyalty landscape.
Optimize the benefits and rewards structure to enhance customer value while supporting business profitability.
Support weekly and monthly performance management routines and partner closely with analytics teams on reporting and insights related to rewards usage.
Partner closely with teams across marketing, legal, compliance, and operations to deliver best‑in‑class capabilities and performance across the full spectrum of support functions.
Qualifications
8–10+ years of experience in a product leadership role and/or top‑tier strategy experience, ideally within financial services.
Demonstrated track record of driving business growth and profitability.
Experience developing and executing Rewards and/or Loyalty strategies, with a strong focus on usage and engagement.
Deep understanding of the credit card rewards landscape.
Proven ability to partner effectively with marketing and analytics teams to optimize strategies.
Comfort working in an agile environment and making key business prioritization decisions.
Ability to manage multiple priorities and self‑prioritize effectively.
Strong data‑driven decision‑making skills.
Education
Bachelor’s degree required
Hours & Work Schedule Hours per Week: 40
Work Schedule: M-F 8-5
Hybrid – 4 days in office, 1 days remote
Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.
#J-18808-Ljbffr