Senior Vice President, Media Strategy
Publicis Groupe, Dallas, TX, United States
Overview
The Senior Vice President will lead the media strategy for a large, global client. This person manages a team and is responsible for strategic media discussions. They share the responsibility of providing account leadership in partnership with key subject matter experts (Media, CRM, Search, Data, SEO) to drive media and marketing solutions for the client.
This role is a hybrid of client service and account management and works to bridge the strategic account relationship with the campaign strategy and execution being delivered by the team.
Responsibilities
Serves as a senior lead on the client's business, partnering with client lead to steward the account
Responsible for account oversight and developing, implementing, and driving strategy to advance client's business
Brings thought‑leadership and new perspective with deep understanding of omni‑channel customer experience and ability to manage associated downstream, cross‑channel campaign executions
Demonstrates success in building/leading a scaled brand and performance strategy, planning, and research capability in an agency environment with evidence of breakthrough innovation across these teams
Deep understanding of the research methodologies that underpin these insights and demonstrate success in motivating a team to uncover/expand upon them to help drive industry‑leading innovation
Directs the long‑range planning and development of campaigns to ensure best use of organizational resources
Acts as a catalyst to spark curiosity and innovation within the team and across the client's business
Responsible for budgeting, controlling costs, planning and scheduling around cost concerns
Drives best in class insight, data‑informed strategy, and innovation
Provides staffing recommendation and daily supervision
Ensures connectivity with all relevant internal and external stakeholders both in the US and globally
Qualifications
B.A. or B.S., preferably in Marketing, Advertising, or related field
15+ years of experience in media strategy and planning, with 6+ years of prior staff management experience
10+ years of digital/performance media experience, with preference for strategy roles
Strong familiarity of managing and executing harmonious global media efforts
Proven ability to lead, provide strategy/vision, and implement/execute leadership
Demonstrated experience leading major client businesses and/or client strategy for large, global accounts which resulted in client growth and satisfaction
Benefits The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere; Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to ... any other characteristic protected by applicable federal, state or local laws and ordinances.
Compensation Range: $180,215 - $256,100 annually. The Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401(k), and paid time off.
Application deadline: 5/22/2026.
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This role is a hybrid of client service and account management and works to bridge the strategic account relationship with the campaign strategy and execution being delivered by the team.
Responsibilities
Serves as a senior lead on the client's business, partnering with client lead to steward the account
Responsible for account oversight and developing, implementing, and driving strategy to advance client's business
Brings thought‑leadership and new perspective with deep understanding of omni‑channel customer experience and ability to manage associated downstream, cross‑channel campaign executions
Demonstrates success in building/leading a scaled brand and performance strategy, planning, and research capability in an agency environment with evidence of breakthrough innovation across these teams
Deep understanding of the research methodologies that underpin these insights and demonstrate success in motivating a team to uncover/expand upon them to help drive industry‑leading innovation
Directs the long‑range planning and development of campaigns to ensure best use of organizational resources
Acts as a catalyst to spark curiosity and innovation within the team and across the client's business
Responsible for budgeting, controlling costs, planning and scheduling around cost concerns
Drives best in class insight, data‑informed strategy, and innovation
Provides staffing recommendation and daily supervision
Ensures connectivity with all relevant internal and external stakeholders both in the US and globally
Qualifications
B.A. or B.S., preferably in Marketing, Advertising, or related field
15+ years of experience in media strategy and planning, with 6+ years of prior staff management experience
10+ years of digital/performance media experience, with preference for strategy roles
Strong familiarity of managing and executing harmonious global media efforts
Proven ability to lead, provide strategy/vision, and implement/execute leadership
Demonstrated experience leading major client businesses and/or client strategy for large, global accounts which resulted in client growth and satisfaction
Benefits The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere; Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to ... any other characteristic protected by applicable federal, state or local laws and ordinances.
Compensation Range: $180,215 - $256,100 annually. The Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401(k), and paid time off.
Application deadline: 5/22/2026.
#J-18808-Ljbffr