Digital Media Strategist - Performance Branding Company
Andiamo, New York, NY, United States
Marketing Specialist — Paid Media & Growth
Turn data into growth and media spend into measurable business results.
This role is built for marketers who thrive on performance, optimization, and accountability. You will take ownership of paid media campaigns across major platforms, directly influencing revenue, conversions, and return on ad spend. If you are energized by analyzing performance data, testing new strategies, and continuously improving results, this opportunity offers a fast-paced environment where your work has immediate and visible impact.
Role Overview As a Marketing Specialist, you will manage and optimize paid advertising campaigns across platforms such as Google Ads and Meta. This is a hands-on role focused on budget management, campaign execution, and performance improvement—not organic social or content marketing. You will work across multiple client accounts, collaborating with cross-functional teams to deliver high-performing campaigns that align with business objectives.
Key Responsibilities Campaign Management & Optimization Execute and optimize paid media campaigns across search and social platforms, ensuring budgets are allocated effectively to maximize performance and ROI.
Performance Analysis Analyze campaign data to identify trends, uncover opportunities, and drive improvements through testing, optimization, and strategic adjustments.
A/B Testing & Experimentation Continuously test creatives, audiences, and strategies to improve conversion rates and campaign efficiency.
Client Engagement Communicate directly with clients, providing clear updates, insights, and recommendations to support their growth objectives.
Cross-Channel Strategy Collaborate with internal teams to develop and execute integrated marketing strategies across multiple digital channels.
Reporting & Insights Create and maintain performance dashboards and reports, translating campaign data into actionable insights and recommendations.
Data-Driven Decision Making Work regularly with campaign data to support forecasting, performance tracking, and strategic planning.
Creative & Messaging Input Provide recommendations on ad creative and copy based on historical performance and audience insights.
Team Collaboration & Mentorship Support and guide junior team members, contributing to a collaborative and high-performing team environment.
Required Qualifications
Paid Media Experience 1–2 years of hands‑on experience managing paid campaigns across platforms such as Google Ads and Meta.
Performance Marketing Focus Demonstrated experience optimizing campaigns for conversions, revenue, or return on ad spend.
Analytical Skills Ability to interpret data, identify patterns, and make informed decisions to improve campaign outcomes.
Technical Proficiency Working knowledge of Excel, including functions such as pivot tables, lookups, and basic data analysis.
Communication Skills Strong written and verbal communication skills, with the ability to clearly present insights and recommendations.
Business Acumen Understanding of core business and marketing principles, with the ability to align campaigns to client goals.
Education Bachelor’s degree in marketing, business, or a related field (or equivalent experience).
Compensation & Benefits This role offers a competitive compensation structure aligned with experience and demonstrated capability, with multiple levels reflecting growth and progression. Benefits may include comprehensive health coverage, retirement savings plans with employer contributions, flexible paid time off, and ongoing professional development opportunities. Additional perks may include hybrid work flexibility, monthly stipends, and a collaborative, team-oriented workplace environment.
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This role is built for marketers who thrive on performance, optimization, and accountability. You will take ownership of paid media campaigns across major platforms, directly influencing revenue, conversions, and return on ad spend. If you are energized by analyzing performance data, testing new strategies, and continuously improving results, this opportunity offers a fast-paced environment where your work has immediate and visible impact.
Role Overview As a Marketing Specialist, you will manage and optimize paid advertising campaigns across platforms such as Google Ads and Meta. This is a hands-on role focused on budget management, campaign execution, and performance improvement—not organic social or content marketing. You will work across multiple client accounts, collaborating with cross-functional teams to deliver high-performing campaigns that align with business objectives.
Key Responsibilities Campaign Management & Optimization Execute and optimize paid media campaigns across search and social platforms, ensuring budgets are allocated effectively to maximize performance and ROI.
Performance Analysis Analyze campaign data to identify trends, uncover opportunities, and drive improvements through testing, optimization, and strategic adjustments.
A/B Testing & Experimentation Continuously test creatives, audiences, and strategies to improve conversion rates and campaign efficiency.
Client Engagement Communicate directly with clients, providing clear updates, insights, and recommendations to support their growth objectives.
Cross-Channel Strategy Collaborate with internal teams to develop and execute integrated marketing strategies across multiple digital channels.
Reporting & Insights Create and maintain performance dashboards and reports, translating campaign data into actionable insights and recommendations.
Data-Driven Decision Making Work regularly with campaign data to support forecasting, performance tracking, and strategic planning.
Creative & Messaging Input Provide recommendations on ad creative and copy based on historical performance and audience insights.
Team Collaboration & Mentorship Support and guide junior team members, contributing to a collaborative and high-performing team environment.
Required Qualifications
Paid Media Experience 1–2 years of hands‑on experience managing paid campaigns across platforms such as Google Ads and Meta.
Performance Marketing Focus Demonstrated experience optimizing campaigns for conversions, revenue, or return on ad spend.
Analytical Skills Ability to interpret data, identify patterns, and make informed decisions to improve campaign outcomes.
Technical Proficiency Working knowledge of Excel, including functions such as pivot tables, lookups, and basic data analysis.
Communication Skills Strong written and verbal communication skills, with the ability to clearly present insights and recommendations.
Business Acumen Understanding of core business and marketing principles, with the ability to align campaigns to client goals.
Education Bachelor’s degree in marketing, business, or a related field (or equivalent experience).
Compensation & Benefits This role offers a competitive compensation structure aligned with experience and demonstrated capability, with multiple levels reflecting growth and progression. Benefits may include comprehensive health coverage, retirement savings plans with employer contributions, flexible paid time off, and ongoing professional development opportunities. Additional perks may include hybrid work flexibility, monthly stipends, and a collaborative, team-oriented workplace environment.
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