Account Based Marketing Coordinator
Global Relay, New York, NY, United States
Who we are
For over 25 years, Global Relay has set the standard in enterprise information archiving with industry-leading cloud archiving, surveillance, eDiscovery, and analytics solutions. We securely capture and preserve the communications data of the world’s most highly regulated firms, giving them greater visibility and control over their information and ensuring compliance with stringent regulations.
Though we offer competitive compensation and benefits and all the other perks one would expect from an established company, we are not your typical technology company. Global Relay is a career-building company. A place for big ideas. New challenges. Groundbreaking innovation. It’s a place where you can genuinely make an impact – and be recognized for it.
We believe great businesses thrive on diversity, inclusion, and the contributions of all employees. To that end, we recruit candidates from different backgrounds and foster a work environment that encourages employees to collaborate and learn from each other, completely free of barriers.
Your role We are seeking a detail-oriented and proactive Account-Based Marketing (ABM) Coordinator to join our Digital Marketing & Demand Generation team. In this role, you will support the development and execution of targeted ABM strategies designed to engage key accounts and drive pipeline growth. You will collaborate closely with Sales, Marketing, and Creative teams to deliver personalized campaigns, analyze performance data, and help optimize marketing initiatives across multiple channels.
Your responsibilities Campaign Execution & Coordination
Support the planning and execution of ABM campaigns across digital channels
Coordinate with internal teams (Digital, Content, Design, Brand, Product Marketing) to develop targeted assets and messaging
Assist in the delivery of personalized marketing programs for key accounts
Data Analysis & Insights
Monitor and analyze campaign performance, providing actionable insights and recommendations
Track engagement metrics and contribute to ongoing optimization efforts
Build reports and presentations to communicate results to stakeholders
Research & Strategy Support
Conduct account and industry research to inform ABM strategies
Help identify target accounts and key decision-makers
Support the development of 1:1, 1: few, and 1: many ABM initiatives
Sales Collaboration
Partner with Sales teams to align marketing efforts with account strategies
Coordinate meetings, prepare materials, and capture notes from discovery sessions
Support ongoing communication and feedback loops between Sales and Marketing
Content & Quality Assurance
Assist in proofreading and quality-checking marketing materials
Ensure all deliverables align with brand guidelines and campaign objectives
Tools & Continuous Learning
Utilize marketing technologies such as CRM, analytics, and ABM platforms to support campaigns
Continuously build knowledge of ABM best practices and emerging tools
About you
Bachelor’s degree in business analytics, marketing, or other quantitative discipline
Strong analytical skills with attention to detail
Excellent written and verbal communication skills
Highly organized with the ability to manage multiple priorities
Collaborative mindset with a proactive, team-oriented approach
Ability to translate complex data into clear, actionable insights
Proficiency in Microsoft Office, particularly Excel and PowerPoint
Experience or familiarity with tools such as Salesforce, Demandbase, ZoomInfo, WordPress, Wrike, or similar platforms (preferred)
Exposure to B2B marketing, demand generation, or account-based marketing strategies (preferred)
What you’ll gain
Hands-on experience in a high-impact, growth-focused marketing function
Exposure to cross-functional collaboration with Sales and Marketing leaders
Opportunities for professional development and skill-building in ABM and digital marketing
Classification & Compliance Review FLSA Status: Non-Exempt
This role is appropriately classified as Non-Exempt under the Fair Labor Standards Act (FLSA) and applicable state laws based on the following analysis:
Primary duties are administrative and operational, focused on scheduling, coordination, communication, logistics, and execution—not on setting company policy or exercising independent authority over business decisions
While the role requires judgment and prioritization, it does not meet the Administrative Exemption standard, as it does not involve independent decision-making on matters of significance that affect business operations at a policy or strategic level
The role does not supervise employees, manage a department, or have authority over hiring, firing, or disciplinary decisions
Deliverables support executive effectiveness but do not constitute exempt-level strategic or discretionary authority
Compensation Global Relay advertises the pay range for this role in compliance with applicable pay transparency laws. Individual pay rates are determined by evaluating factors such as expertise, skills, education, and professional background. The range below reflects the expected annual base salary, which is only one element of our comprehensive total rewards package designed to reflect our company pay philosophy, culture and values. We aim to foster an inspiring work environment and support employees' work-life rhythms. We provide a comprehensive health benefits program, including extended health coverage and short-term / long-term disability insurance. Employees receive annual allotted vacation days, which increase based on tenure. Other benefits include paid sick days, maternity/parental leave enhanced program, commuter benefits, corporate bonuses, and a 401(k)-retirement plan with company contribution matching.
For employees based at our New York office, we provide additional perks and amenities to enhance your work experience including a subsidized meal program, courtesy of our in-house culinary team!
Base salary range: $55,000 USD - $70,000 USD
What you can expect At Global Relay, there’s no ceiling to what you can achieve. It’s the land of opportunity for the energetic, the intelligent, the driven. You’ll receive the mentoring, coaching, and support you need to reach your career goals. You’ll be part of a culture that breeds creativity and rewards perseverance and hard work. And you’ll be working alongside smart, talented individuals from diverse backgrounds, with complementary knowledge and skills.
Global Relay is an equal-opportunity employer committed to diversity, equity, and inclusion.
We seek to ensure reasonable adjustments, accommodations, and personal time are tailored to meet the unique needs of every individual.
To learn more about our business, culture, and community involvement, visit www.globalrelay.com.
#J-18808-Ljbffr
Though we offer competitive compensation and benefits and all the other perks one would expect from an established company, we are not your typical technology company. Global Relay is a career-building company. A place for big ideas. New challenges. Groundbreaking innovation. It’s a place where you can genuinely make an impact – and be recognized for it.
We believe great businesses thrive on diversity, inclusion, and the contributions of all employees. To that end, we recruit candidates from different backgrounds and foster a work environment that encourages employees to collaborate and learn from each other, completely free of barriers.
Your role We are seeking a detail-oriented and proactive Account-Based Marketing (ABM) Coordinator to join our Digital Marketing & Demand Generation team. In this role, you will support the development and execution of targeted ABM strategies designed to engage key accounts and drive pipeline growth. You will collaborate closely with Sales, Marketing, and Creative teams to deliver personalized campaigns, analyze performance data, and help optimize marketing initiatives across multiple channels.
Your responsibilities Campaign Execution & Coordination
Support the planning and execution of ABM campaigns across digital channels
Coordinate with internal teams (Digital, Content, Design, Brand, Product Marketing) to develop targeted assets and messaging
Assist in the delivery of personalized marketing programs for key accounts
Data Analysis & Insights
Monitor and analyze campaign performance, providing actionable insights and recommendations
Track engagement metrics and contribute to ongoing optimization efforts
Build reports and presentations to communicate results to stakeholders
Research & Strategy Support
Conduct account and industry research to inform ABM strategies
Help identify target accounts and key decision-makers
Support the development of 1:1, 1: few, and 1: many ABM initiatives
Sales Collaboration
Partner with Sales teams to align marketing efforts with account strategies
Coordinate meetings, prepare materials, and capture notes from discovery sessions
Support ongoing communication and feedback loops between Sales and Marketing
Content & Quality Assurance
Assist in proofreading and quality-checking marketing materials
Ensure all deliverables align with brand guidelines and campaign objectives
Tools & Continuous Learning
Utilize marketing technologies such as CRM, analytics, and ABM platforms to support campaigns
Continuously build knowledge of ABM best practices and emerging tools
About you
Bachelor’s degree in business analytics, marketing, or other quantitative discipline
Strong analytical skills with attention to detail
Excellent written and verbal communication skills
Highly organized with the ability to manage multiple priorities
Collaborative mindset with a proactive, team-oriented approach
Ability to translate complex data into clear, actionable insights
Proficiency in Microsoft Office, particularly Excel and PowerPoint
Experience or familiarity with tools such as Salesforce, Demandbase, ZoomInfo, WordPress, Wrike, or similar platforms (preferred)
Exposure to B2B marketing, demand generation, or account-based marketing strategies (preferred)
What you’ll gain
Hands-on experience in a high-impact, growth-focused marketing function
Exposure to cross-functional collaboration with Sales and Marketing leaders
Opportunities for professional development and skill-building in ABM and digital marketing
Classification & Compliance Review FLSA Status: Non-Exempt
This role is appropriately classified as Non-Exempt under the Fair Labor Standards Act (FLSA) and applicable state laws based on the following analysis:
Primary duties are administrative and operational, focused on scheduling, coordination, communication, logistics, and execution—not on setting company policy or exercising independent authority over business decisions
While the role requires judgment and prioritization, it does not meet the Administrative Exemption standard, as it does not involve independent decision-making on matters of significance that affect business operations at a policy or strategic level
The role does not supervise employees, manage a department, or have authority over hiring, firing, or disciplinary decisions
Deliverables support executive effectiveness but do not constitute exempt-level strategic or discretionary authority
Compensation Global Relay advertises the pay range for this role in compliance with applicable pay transparency laws. Individual pay rates are determined by evaluating factors such as expertise, skills, education, and professional background. The range below reflects the expected annual base salary, which is only one element of our comprehensive total rewards package designed to reflect our company pay philosophy, culture and values. We aim to foster an inspiring work environment and support employees' work-life rhythms. We provide a comprehensive health benefits program, including extended health coverage and short-term / long-term disability insurance. Employees receive annual allotted vacation days, which increase based on tenure. Other benefits include paid sick days, maternity/parental leave enhanced program, commuter benefits, corporate bonuses, and a 401(k)-retirement plan with company contribution matching.
For employees based at our New York office, we provide additional perks and amenities to enhance your work experience including a subsidized meal program, courtesy of our in-house culinary team!
Base salary range: $55,000 USD - $70,000 USD
What you can expect At Global Relay, there’s no ceiling to what you can achieve. It’s the land of opportunity for the energetic, the intelligent, the driven. You’ll receive the mentoring, coaching, and support you need to reach your career goals. You’ll be part of a culture that breeds creativity and rewards perseverance and hard work. And you’ll be working alongside smart, talented individuals from diverse backgrounds, with complementary knowledge and skills.
Global Relay is an equal-opportunity employer committed to diversity, equity, and inclusion.
We seek to ensure reasonable adjustments, accommodations, and personal time are tailored to meet the unique needs of every individual.
To learn more about our business, culture, and community involvement, visit www.globalrelay.com.
#J-18808-Ljbffr