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Market Development Executive

Waystar, Louisville, KY, United States


About this position This role is all about driving the business forward for our sales team. The Market Development Executive role will focus on lead generation and serve as the primary resource for the development of qualified strategic enterprise sales leads.

What you'll do

Qualify leads and prospects based on criteria defined by the sales process

Profile assigned territory and accounts and drive outbound prospecting to generate new business

Must call into senior management at large healthcare organizations as part of lead development and qualification. E.g. CTO, CIO, VP of Revenue Cycle, and Director level contacts

Conduct research on accounts using sales intelligence tools, including social media tools

Develop an understanding of the account's business issues and other relevant information

Provide input to marketing including feedback on quality of leads from marketing programs

Execute database and telemarketing programs to increase attendance at upcoming events, seminars, and to create awareness for current product promotions to target audiences

Educate prospects about Waystar strategic solutions

Use CRM - Salesforce.com - to log, track and report on activities

Work to meet defined metrics goals

Previous experience with full sales cycles preferred

Demonstrated ability to think on a strategic level and execute on a tactical level

What you'll need

Bachelor Degree preferred

Previous healthcare IT sales methodology training a plus

Strong written and verbal communication skills

Strong problem solving, organizational and interpersonal skills

Ability to work both individually and in a team environment

Self-motivated with the ability to work in a fast paced and constantly changing environment

Experience using a CRM, (Salesforce.com preferred)

Waystar perks

Competitive total rewards (base salary + bonus, if applicable)

Customizable benefits package (3 medical plans with Health Saving Account company match)

We offer generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays

Paid parental leave (including maternity + paternity leave)

Education assistance opportunities and free LinkedIn Learning access

Free mental health and family planning programs, including adoption assistance and fertility support

401(K) program with company match

Pet insurance

Employee resource groups

Waystar is proud to be an equal opportunity workplace. We celebrate, value and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression or any other characteristic protected by federal, state or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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