Director of Marketing and Admissions
Brave Christian Schools, Dublin, CA, United States
Job Description
Job Description
Job Title Director of Marketing and Admissions
Expected Pay $85,000 - $95,000 Salary Range plus Bonus
Position Summary The Director of Marketing and Admissions serves as a key leader in advancing the mission of Brave Christian Schools by attracting, enrolling, and retaining families who align with the school’s biblical values and educational philosophy. This role integrates strategic marketing, relational admissions, and Christ-centered communication to tell the story of the school and steward families through the enrollment journey with integrity, care, and excellence.
Key Responsibilities Admissions & Enrollment Leadership
Lead and manage the full admissions process from initial inquiry through enrollment and re-enrollment
Develop and implement enrollment strategies that support sustainable growth and mission alignment
Personally engage with prospective families through tours, interviews, open houses, and follow-up
Train and supervise admissions staff to ensure a Christ-centered, welcoming, and professional experience
Review applications and make enrollment recommendations in alignment with school policies and values
Track, analyze, and report enrollment data, trends, and goals
Marketing & Communications
Develop and oversee a comprehensive strategic yearly marketing plan that clearly communicates the school’s Christian mission, academic excellence, and spiritual formation
Ensure all messaging, branding, and storytelling reflect Brave’s mission
Oversee website content, social media, email campaigns, and digital advertising
Create print and promotional materials including viewbooks, brochures, and campus signage
Capture and share stories of student growth, faith development, alumni impact, and community life
Mission Alignment & Community Engagement
Serve as a mission ambassador for the school within churches, ministries, and the broader community
Build relationships with pastors, youth leaders, and church communities
Strengthen partnerships with current families to support retention and referrals
Support student re-enrollment and family engagement efforts
Participate in school worship, chapel, and spiritual life events
Leadership & Collaboration
Collaborate closely with the Executive of Schools, the Principle leadership team, the Directors and faculty
Provide regular reports on enrollment progress, marketing effectiveness, and family engagement
Manage marketing and admissions budgets responsibly
Ensure admissions practices align with accreditation standards and biblical values
Qualifications
Personal commitment to Jesus Christ and agreement with the school’s Statement of Faith
Bachelor’s degree required; (Education, Marketing, Communications, or related field)
5+ years of experience in admissions, marketing, enrollment management, or Christian education
Strong relational, communication, and leadership skills
Experience with CRM systems, digital marketing platforms, and data analysis
Understanding of Christian school culture and family dynamics
Desired Attributes
Spiritually mature and mission-driven
Warm, relational, and servant-hearted
Strategic thinker with strong organizational skills
Authentic communicator and storyteller
Collaborative leader who values partnership with families
Reports To Vice Executive of Schools
#J-18808-Ljbffr
Job Title Director of Marketing and Admissions
Expected Pay $85,000 - $95,000 Salary Range plus Bonus
Position Summary The Director of Marketing and Admissions serves as a key leader in advancing the mission of Brave Christian Schools by attracting, enrolling, and retaining families who align with the school’s biblical values and educational philosophy. This role integrates strategic marketing, relational admissions, and Christ-centered communication to tell the story of the school and steward families through the enrollment journey with integrity, care, and excellence.
Key Responsibilities Admissions & Enrollment Leadership
Lead and manage the full admissions process from initial inquiry through enrollment and re-enrollment
Develop and implement enrollment strategies that support sustainable growth and mission alignment
Personally engage with prospective families through tours, interviews, open houses, and follow-up
Train and supervise admissions staff to ensure a Christ-centered, welcoming, and professional experience
Review applications and make enrollment recommendations in alignment with school policies and values
Track, analyze, and report enrollment data, trends, and goals
Marketing & Communications
Develop and oversee a comprehensive strategic yearly marketing plan that clearly communicates the school’s Christian mission, academic excellence, and spiritual formation
Ensure all messaging, branding, and storytelling reflect Brave’s mission
Oversee website content, social media, email campaigns, and digital advertising
Create print and promotional materials including viewbooks, brochures, and campus signage
Capture and share stories of student growth, faith development, alumni impact, and community life
Mission Alignment & Community Engagement
Serve as a mission ambassador for the school within churches, ministries, and the broader community
Build relationships with pastors, youth leaders, and church communities
Strengthen partnerships with current families to support retention and referrals
Support student re-enrollment and family engagement efforts
Participate in school worship, chapel, and spiritual life events
Leadership & Collaboration
Collaborate closely with the Executive of Schools, the Principle leadership team, the Directors and faculty
Provide regular reports on enrollment progress, marketing effectiveness, and family engagement
Manage marketing and admissions budgets responsibly
Ensure admissions practices align with accreditation standards and biblical values
Qualifications
Personal commitment to Jesus Christ and agreement with the school’s Statement of Faith
Bachelor’s degree required; (Education, Marketing, Communications, or related field)
5+ years of experience in admissions, marketing, enrollment management, or Christian education
Strong relational, communication, and leadership skills
Experience with CRM systems, digital marketing platforms, and data analysis
Understanding of Christian school culture and family dynamics
Desired Attributes
Spiritually mature and mission-driven
Warm, relational, and servant-hearted
Strategic thinker with strong organizational skills
Authentic communicator and storyteller
Collaborative leader who values partnership with families
Reports To Vice Executive of Schools
#J-18808-Ljbffr