Enterprise Operations Web Campaign Execution & Journey Orchestration Leader Prof
IBM, Austin, TX, United States
Your role and responsibilities
Position Overview
We are seeking an experienced end-to-end digital campaign orchestration leader to execute our demand generation strategy connecting digital channels including web, email, and paid media, while directly impacting revenue growth and customer acquisition. This role requires a strategic thinker who can bridge the gap between business objectives and technical execution, leveraging Adobe's marketing technology stack to deliver personalized, data-driven customer experiences that drive pipeline growth and revenue.
Key Responsibilities
Translate demand generation strategies into actionable, multi-channel customer journeys
Design and implement sophisticated campaign orchestration across web, email, and paid media touchpoints, in partnership with the marketing automation and paid media teams
Optimize campaign performance through continuous testing, measurement, and refinement
Technical Platform Management
Configure and manage customer journeys using Adobe Journey Optimizer
Design personalization and testing strategies through Adobe Target and implement in partnership with the testing team.
Create and manage marketing automation workflows in Adobe Marketo
Leverage Adobe Customer Journey Analytics to measure cross‑channel attribution and campaign effectiveness
Collaborate with content and design teams to optimize omnichannel digital experiences
Campaign & Content Taxonomy
Use standardized campaign taxonomy structures for consistent tracking and reporting
Leverage content taxonomy frameworks that enable effective personalization and content governance
Ensure proper tagging and categorization across all digital assets and campaigns
Data Analysis & Optimization
Analyze customer behavior data to identify journey optimization opportunities
Conduct A/B and multivariate testing to improve conversion rates and engagement
Provide actionable insights and recommendations based on campaign performance data
Leaders are expected to spend time with their teams and clients and therefore are generally expected to be in the workplace a minimum of three days a week, subject to business needs.
Required education
Bachelor's Degree
Required technical and professional expertise
Technical Expertise
Experience with Adobe Marketing Cloud suite, specifically:
Adobe Journey Optimizer (journey design and orchestration)
Adobe Target (personalization and testing)
Adobe Marketo (marketing automation and lead management)
Adobe Customer Journey Analytics (cross‑channel analytics)
Adobe AEM (content management and digital experience delivery)
Proficiency in campaign and content taxonomy development and implementation
Experience with marketing attribution models and cross‑channel measurement
Strategic & Business Acumen
Deep understanding of demand generation principles and B2B marketing funnels
Knowledge of digital marketing strategy across web, email, and paid media channels
Experience translating business objectives into technical requirements and campaign strategies
Understanding of customer lifecycle management and lead scoring methodologies
Familiarity with marketing operations best practices and governance frameworks
Analytical Skills
Strong analytical mindset with ability to interpret complex data and derive actionable insights
Experience with data visualization tools and marketing analytics platforms
Proficiency in statistical analysis and A/B testing methodologies
Ability to create comprehensive performance reports and present findings to stakeholders
Preferred technical and professional experience
Adobe Certified Expert credentials in relevant platforms
Experience with additional martech tools (CRM systems, data management platforms, etc.)
Knowledge of GDPR, CCPA, and other privacy regulations affecting digital marketing
Previous experience in B2B SaaS or technology companies
OTHER RELEVANT JOB DETAILS
IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to: - Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being - Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long‑term disability coverage, and opportunities for performance based salary incentive programs - Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law - Training and educational resources on our personalized, AI‑driven learning platform where IBMers can grow skills and obtain industry‑recognized certifications to achieve their career goals - Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences We consider qualified applicants with criminal histories, consistent with applicable law. IBM is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status. Job Title Date posted 09‑Apr‑2026 Job ID 108750 City / Township / Village State / Province Texas, New York, North Carolina Country United States Work arrangement Hybrid Area of work Enterprise Operations Employment type Regular Contract type Regular Projected Minimum Salary per year 158,000.00 Projected Maximum Salary per year 273,000.00 Position type Professional Some travel may be required based on business demand Company (0147) International Business Machines Corporation Shift General (daytime)
#J-18808-Ljbffr
IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to: - Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being - Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long‑term disability coverage, and opportunities for performance based salary incentive programs - Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law - Training and educational resources on our personalized, AI‑driven learning platform where IBMers can grow skills and obtain industry‑recognized certifications to achieve their career goals - Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences We consider qualified applicants with criminal histories, consistent with applicable law. IBM is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status. Job Title Date posted 09‑Apr‑2026 Job ID 108750 City / Township / Village State / Province Texas, New York, North Carolina Country United States Work arrangement Hybrid Area of work Enterprise Operations Employment type Regular Contract type Regular Projected Minimum Salary per year 158,000.00 Projected Maximum Salary per year 273,000.00 Position type Professional Some travel may be required based on business demand Company (0147) International Business Machines Corporation Shift General (daytime)
#J-18808-Ljbffr