Web Campaign Execution & Journey Orchestration Leader
IBM Computing, New York, NY, United States
Introduction
At IBM, we believe technology shapes the world. We're a catalyst for that innovation. We're driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM's brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you'll work with bright, collaborative minds who bring passion and creativity to everything they do. You'll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.
Your role and responsibilities Web Campaign Execution & Journey Orchestration Leader Position Overview We are seeking an experienced end-to-end digital campaign orchestration leader to execute our demand generation strategy connecting digital channels including web, email, and paid media, while directly impacting revenue growth and customer acquisition. This role requires a strategic thinker who can bridge the gap between business objectives and technical execution, leveraging Adobe's marketing technology stack to deliver personalized, data-driven customer experiences that drive pipeline growth and revenue.
Key Responsibilities Strategy Implementation & Execution
Translate demand generation strategies into actionable, multi-channel customer journeys
Design and implement sophisticated campaign orchestration across web, email, and paid media touchpoints, in partnership with the marketing automation and paid media teams
Optimize campaign performance through continuous testing, measurement, and refinement
Technical Platform Management
Configure and manage customer journeys using Adobe Journey Optimizer
Design personalization and testing strategies through Adobe Target and implement in partnership with the testing team.
Create and manage marketing automation workflows in Adobe Marketo
Leverage Adobe Customer Journey Analytics to measure cross-channel attribution and campaign effectiveness
Collaborate with content and design teams to optimize omnichannel digital experiences
Campaign & Content Taxonomy
Use standardized campaign taxonomy structures for consistent tracking and reporting
Leverage content taxonomy frameworks that enable effective personalization and content governance
Ensure proper tagging and categorization across all digital assets and campaigns
Data Analysis & Optimization
Analyze customer behavior data to identify journey optimization opportunities
Conduct A/B and multivariate testing to improve conversion rates and engagement
Provide actionable insights and recommendations based on campaign performance data
Required technical and professional expertise Technical Expertise
Experience with Adobe Marketing Cloud suite, specifically:
Adobe Journey Optimizer (journey design and orchestration)
Adobe Target (personalization and testing)
Adobe Marketo (marketing automation and lead management)
Adobe Customer Journey Analytics (cross-channel analytics)
Adobe AEM (content management and digital experience delivery)
Proficiency in campaign and content taxonomy development and implementation
Experience with marketing attribution models and cross-channel measurement
Strategic & Business Acumen
Deep understanding of demand generation principles and B2B marketing funnels
Knowledge of digital marketing strategy across web, email, and paid media channels
Experience translating business objectives into technical requirements and campaign strategies
Understanding of customer lifecycle management and lead scoring methodologies
Familiarity with marketing operations best practices and governance frameworks
Analytical Skills
Strong analytical mindset with ability to interpret complex data and derive actionable insights
Experience with data visualization tools and marketing analytics platforms
Proficiency in statistical analysis and A/B testing methodologies
Ability to create comprehensive performance reports and present findings to stakeholders
Preferred technical and professional experience
Adobe Certified Expert credentials in relevant platforms
Experience with additional martech tools (CRM systems, data management platforms, etc.)
Knowledge of GDPR, CCPA, and other privacy regulations affecting digital marketing
Previous experience in B2B SaaS or technology companies
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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Your role and responsibilities Web Campaign Execution & Journey Orchestration Leader Position Overview We are seeking an experienced end-to-end digital campaign orchestration leader to execute our demand generation strategy connecting digital channels including web, email, and paid media, while directly impacting revenue growth and customer acquisition. This role requires a strategic thinker who can bridge the gap between business objectives and technical execution, leveraging Adobe's marketing technology stack to deliver personalized, data-driven customer experiences that drive pipeline growth and revenue.
Key Responsibilities Strategy Implementation & Execution
Translate demand generation strategies into actionable, multi-channel customer journeys
Design and implement sophisticated campaign orchestration across web, email, and paid media touchpoints, in partnership with the marketing automation and paid media teams
Optimize campaign performance through continuous testing, measurement, and refinement
Technical Platform Management
Configure and manage customer journeys using Adobe Journey Optimizer
Design personalization and testing strategies through Adobe Target and implement in partnership with the testing team.
Create and manage marketing automation workflows in Adobe Marketo
Leverage Adobe Customer Journey Analytics to measure cross-channel attribution and campaign effectiveness
Collaborate with content and design teams to optimize omnichannel digital experiences
Campaign & Content Taxonomy
Use standardized campaign taxonomy structures for consistent tracking and reporting
Leverage content taxonomy frameworks that enable effective personalization and content governance
Ensure proper tagging and categorization across all digital assets and campaigns
Data Analysis & Optimization
Analyze customer behavior data to identify journey optimization opportunities
Conduct A/B and multivariate testing to improve conversion rates and engagement
Provide actionable insights and recommendations based on campaign performance data
Required technical and professional expertise Technical Expertise
Experience with Adobe Marketing Cloud suite, specifically:
Adobe Journey Optimizer (journey design and orchestration)
Adobe Target (personalization and testing)
Adobe Marketo (marketing automation and lead management)
Adobe Customer Journey Analytics (cross-channel analytics)
Adobe AEM (content management and digital experience delivery)
Proficiency in campaign and content taxonomy development and implementation
Experience with marketing attribution models and cross-channel measurement
Strategic & Business Acumen
Deep understanding of demand generation principles and B2B marketing funnels
Knowledge of digital marketing strategy across web, email, and paid media channels
Experience translating business objectives into technical requirements and campaign strategies
Understanding of customer lifecycle management and lead scoring methodologies
Familiarity with marketing operations best practices and governance frameworks
Analytical Skills
Strong analytical mindset with ability to interpret complex data and derive actionable insights
Experience with data visualization tools and marketing analytics platforms
Proficiency in statistical analysis and A/B testing methodologies
Ability to create comprehensive performance reports and present findings to stakeholders
Preferred technical and professional experience
Adobe Certified Expert credentials in relevant platforms
Experience with additional martech tools (CRM systems, data management platforms, etc.)
Knowledge of GDPR, CCPA, and other privacy regulations affecting digital marketing
Previous experience in B2B SaaS or technology companies
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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