Head of Marketing, gt.school (Remote) - $200,000/year USD
Crossover, Houston, TX, United States
You're not interested in managing campaigns. You're seeking to own growth. Most marketing leadership positions define success through impressions and activity. This role defines it through enrollments. At gt.school, demand is already present. Families are proactively searching for a credible, high-performance K–8 solution for gifted learners. Our AI-powered approach accelerates mastery and enables students to pursue advanced interests and real-world competencies. The product delivers. The market is prepared. What we require now is a marketing leader capable of converting demand into scale. You will control the complete enrollment engine for GT Anywhere and guide brand strategy across virtual, campus, and summer offerings. Your mandate is clear: transform high-intent demand into 1,000 enrolled families while positioning gt.school as the authoritative name in gifted K–8 education. There is no established playbook. You will design the funnel, establish positioning, execute experimentation, and construct a dependable execution system using agencies, freelancers, and tools. You will function with autonomy and direct accountability for outcomes. If you seek ownership of a concrete number and the authority to create the system that delivers it, we should connect.
What You Will Be Doing
Controlling the complete enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion rates, and CAC
Architecting and executing continuous experimentation to surface and resolve high-impact conversion bottlenecks
Developing the annual marketing strategy across virtual, campus, and summer programs, including positioning, segments, channel mix, budget allocation, and quantifiable objectives
Creating a high-velocity execution system that reliably delivers through agencies, freelancers, and marketing tools
Collaborating closely with enrollment and school teams to convert family feedback into more precise messaging and better-converting creative
What You Won’t Be Doing
Executing awareness-only campaigns without enrollment accountability
Functioning as a request-taker for ad hoc marketing initiatives with ambiguous ROI
Waiting on lengthy approvals or large bureaucratic structures to execute
Optimizing for vanity metrics unconnected to enrolled families
Head Of Marketing Key Responsibilities Construct and operate a full-funnel growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education.
Basic Requirements
Bachelor's degree (BA or equivalent)
10+ years of experience controlling full-funnel marketing strategy and measurable outcomes in startup, technology, or high-growth environments
Proven accountability for hard conversion metrics such as enrollments, revenue, CAC, and conversion rates
Strong funnel analytics capability with a track record of identifying issues and prioritizing high-impact improvements
Experience establishing brand strategy, positioning, and messaging at a company level
Demonstrated ability to build and manage scalable execution systems using agencies, freelancers, and marketing technology
Ability to work full-time (40 hours/week) in a remote role based in the United States
Working with us This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
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What You Will Be Doing
Controlling the complete enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion rates, and CAC
Architecting and executing continuous experimentation to surface and resolve high-impact conversion bottlenecks
Developing the annual marketing strategy across virtual, campus, and summer programs, including positioning, segments, channel mix, budget allocation, and quantifiable objectives
Creating a high-velocity execution system that reliably delivers through agencies, freelancers, and marketing tools
Collaborating closely with enrollment and school teams to convert family feedback into more precise messaging and better-converting creative
What You Won’t Be Doing
Executing awareness-only campaigns without enrollment accountability
Functioning as a request-taker for ad hoc marketing initiatives with ambiguous ROI
Waiting on lengthy approvals or large bureaucratic structures to execute
Optimizing for vanity metrics unconnected to enrolled families
Head Of Marketing Key Responsibilities Construct and operate a full-funnel growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education.
Basic Requirements
Bachelor's degree (BA or equivalent)
10+ years of experience controlling full-funnel marketing strategy and measurable outcomes in startup, technology, or high-growth environments
Proven accountability for hard conversion metrics such as enrollments, revenue, CAC, and conversion rates
Strong funnel analytics capability with a track record of identifying issues and prioritizing high-impact improvements
Experience establishing brand strategy, positioning, and messaging at a company level
Demonstrated ability to build and manage scalable execution systems using agencies, freelancers, and marketing technology
Ability to work full-time (40 hours/week) in a remote role based in the United States
Working with us This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
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